We all do re-targeting in some way or the other. But are we doing it all wrong? Showing banners of your main product is fine but your users already visited your site and weren’t that interested at the time, what’s going to change their mind now? There might be a smarter way to look at re-targeting.
Sameer Panjwani covers a re-targeting tip that can help you look at re-targeting in another way.
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