Email campaigns remain a cornerstone of online marketing, and the numerous statements of email being a dying communication tool have, at least thus far, proven entirely unfounded. From the most prominent brands to the smallest boutique businesses, there’s still no better way to reach an audience that has actively consented to receive promotions from you than directly in their inbox. Indeed, email still usually outperforms social media marketing in terms of sealing the deal and so warrants every bit as much time and effort as ever before.
Of course, if you’re going to the trouble of sending an email out to your audience, you must be confident it will perform. A broken email will not only lead to no sales, but it might set you back further than where you started! Therefore, it’s imperative to test emails before they reach your subscribers’ inboxes, and here’s why.
When most email marketers think of email, they tend to consider Gmail and Outlook. However, there are hundreds of ways to interpret a given email. Different webmail platforms alone account for dozens of different ways to display communications, then you’ve got all the free email services, corporate email addresses with their security features, and more.
Indeed, there are so many different viewing tools out there that it might be impossible to create an email that looks the same no matter how the recipient views it. However, it’s vital to ensure that an email looks as good as possible to as many people as possible.