5 Email Marketing Predictions for 2019

Digital Marketing

There’s no doubt that times are changing in digital marketing. The video is more popular than ever before, augmented reality will soon be integrated with social media, and predictive algorithms are making it easier for businesses to optimize their marketing budgets. 

But one thing remains the same: Email marketing continues to be the best way for businesses to reach their customers. In fact, 90% of emails reach the right person’s inbox, making it 5x more likely that a company’s email will reach their lead or customer through email than via Facebook. 

While email is still the most reliable way for businesses to engage with their customers, there are still a number of changes underway. Brands that keep up with these changes will be prepared to utilize email as effectively as possible.  

Here are 5 of the top email predictions for 2019: 

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The Top Secrets of Catchy Email Subject Lines Discussed

Email Subject Lines

As more and more business owners start their email marketing campaigns, our inboxes are overloaded with advertisements and spam. I don’t know anybody who opens every email he or she receives. And I’m sure neither do you.  

Fortunately, it doesn’t mean people don’t pay attention to mass messages at all. It means not every subject line makes them read the letter.

I’m not exaggerating saying that a good subject line is almost a half the success of your email marketing campaign. Read this post to learn how to create catchy subject lines and avoid popular mistakes.

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How to Boost Sales Using Email Automation

Email Automation

As per a Statista report, 98.4% of email users in America check their email at least once daily while 34% check it ‘throughout the day.’

The realm of sales and marketing have experienced dynamic changes in the recent years, especially in the B2B segment. Emails are the best sales channel that can be used throughout the stages of a sales process. If effectively used, it can increase the number of prospects in your sales funnel. In this article, we will be talking about using email automation software for boosting your sales. Read More

How to Write Effective Email Subject Lines

Effective Email Subjective Line

Time to pull the rug from under you. Remember in the early 90s when Donald Trump said, “If everybody is doing one thing, it is probably a good idea to do the opposite.” It is hard to deny his logic when he is now a billionaire and a president, and it is hard to deny his idea when people have lost millions due to mortgage bubbles, the net bubble, and even the current bitcoin craze because they followed the crowd. Go online right now and you will find reams of advice on email marketing and email subject lines. The sole purpose of this article is to debunk what you are reading online and to offer some examples of companies who are “Nailing” the email subject line and getting consistent clicks and conversions.

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Why Email is the Most Preferred Communication Tool for Millennials

Millennials are a tech-savvy generation with strong purchasing power and it is believed to reach $1.4 trillion by the year 2020. Companies spend an enormous amount on millennial marketing for obvious reasons. If you want to make the most of your marketing efforts, you should communicate with them effectively. This is a challenge for most marketers.  

But the good news is that instead of looking for newer methods to market to millennials, marketers can leverage the age-old marketing channel – Email Marketing.

Here’re Some Interesting Facts – 

  • According to Adobe Email Consumer Survey, millennials are gripped with email and prefer to be reached by email for work
  • It was discovered that one-third of millennials prefer to email rather than Slack, phone calls, or video
  • More than 50% of the millennials falling under the age of 18 to 24 check their email in the morning while in bed, and 43% of millennials aged 25 to 34 reported to do the same.

Hence, it’s no wonder why email is the most loved communication channel for millennials.

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[Infographic] 7 Emails to Entice Your Customers

Email marketing is one of the easiest and most effective methods to reach potential customers. And, with an ROI of $44 for every $1 spent, it’s great for your business, too. That’s why most marketers include it as a part of their marketing tactics, and you probably should too. However, there’s a chance you might miss out on utilizing the long-term benefits of email marketing.

If you’re into sending out a newsletter or promo emails or maybe even both to your customers, it’s just not enough. There’s a whole array of different email types out there that can be really effective for your business and which will help keep your customers engaged and interested.

To help you get started, check out this infographic 7 Emails B2C Businesses Should Send. And here are two examples from the infographic to give you some inspiration. 

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A Complete Guide to Using Dynamic Content in Your Emails

A Complete Guide to Using Dynamic Content in Your Emails

Also known as smart content, dynamic content is a new and innovative way to really bring your emails to life. As a business, you’ll already know the importance of providing your customer with the best experience you possibly can.

With this in mind, you’ll also be aware of just how competitive your industry is and how failure to provide said experience will only push your customers away to your competitors. This is the reason why implementing dynamic content into your emails is so important.

If you’re not doing so already, don’t worry. Today is the day to make a change as we’re going to talk you through everything you need to know about using dynamic content and how it can boost your success rates beyond belief.

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Growth Hacking Outreach – How to Growth Hack and Scale Email Outreach Using Mail Merge

Scale Email Outreach

One of the most powerful and often underused tools that we have at our disposal is mail merge. Let’s face it, people rarely respond to emails which appear to be part of a mass mailing list, and we all love emails which are personally crafted for us.

Although it might seem to be a tedious process, you’ll be surprised at the results that follow once you put in the effort in the beginning.

In this guide, I’ll break down mail merge and show you how to scale your email outreach campaign.

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How to Add a Zing to Your Emails With Interactive Design Elements?

I love emails. Well, it’s my job you’d say but really, I love the way emails are changing and email marketers are adopting new technology, creating the most amazing designs of which we had never even thought a decade ago.

However, email marketing isn’t an easy task. A subscriber might open your emails in the beginning but whether they will continue to be excited about your emails depends on how good you are at keeping them engaged. And how is it that you can keep them wanting more? By surprising them with novel ideas – a catchy copy and a rocking email design.

81% marketers believe that interactive content engages subscribers more than static content. Moreover, interactivity increases unique click rates by 18% and click-to-open rates by 10%.

Interactive Design Elements

 

Interactivity seems to be blazing a trail!

But what exactly is an interactive email? An email that nudges the subscriber to take an action in the email to trigger an event within the same email – that’s what interactivity is about.

Great. So, let’s jump to the different interactive elements that can make your emails awesome.

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How Automation is Reshaping Digital Marketing

Marketers have a crazy busy schedule at work – attending meetings here and there, filtering through mailing lists, sending out emails and SMSes to hundreds and thousands of prospects, publishing blog posts, among several other tasks.

How Automation is Reshaping Digital Marketing

You might think you’ve done your part in driving revenue for your company, but on the contrary, you may be wasting your time (or worse, your prospects’) with every email and SMS blast you send out. In this case, your marketing efforts become ineffective, misdirected, and impractical.

Automation in digital marketing solves this disconnect. Statistics say 91 percent of its most successful users agree that marketing automation is very important to the success of their multichannel marketing campaigns. Simply put, automation is any software that automates your marketing tasks in a way that is more organized, personalized, and targeted than traditional marketing.

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