Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%.
To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.
Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own.
In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.