How to Integrate Social Media into Your Website

Social Media

Are you missing out on the full potential of social media? If so, you’re not alone. Many businesses wade into the social arena hoping to achieve the same results as famous global brands. When automatic success doesn’t occur, you may feel tempted to either give up or maintain a half-hearted presence that never helps you achieve your goals.  

Continue reading to get more from social media than you ever thought possible, simply by pursuing a website integration strategy. When you follow these simple tips, you will understand that you can make social media work for you, regardless of the size of your business or budget.  

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Analytics Anatomy – Dissecting Key Metrics of Your Site Analytics to Refine Marketing Campaigns

Dissecting Key Metrics of Your Site Analytics

Despite the expansive growth of other marketing platforms, website metrics remain an integral indicator of how respective campaigns are performing.

As such, it is important for marketers to have a clear grasp of the data collected and an understanding of how that translates to existing campaigns.

This article is designed to provide a starting point for marketers to glean what different metrics mean, how it applies to their campaigns, and how to identify which ones truly matter. Read More

7 Important KPIs to Monitor in Google Analytics

Google Analytics

Back in the day when I was new to the Google Analytics, I would often stare at reports for hours not knowing what to do.

Until I came to know about KPIs…

Google Analytics has various metrics & dimensions, so it’s very easy for anyone (new) to get lost in a sea of reports.

But once you define your business KPIs, you now have a clear goal & know which report to look at.  

Monitoring the right metrics will help you save time & most importantly, achieve your business goals.

In this article, we’ll be looking at some of the important KPIs you can start monitoring in Google Analytics.

These metrics can help you answer questions like

1. Which channel is giving me more returns?

2. Are visitors engaging with my content?

3. What time does the user take to convert once he visits my website? & more.

But before that, let’s understand KPIs.

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How to Find a Compromise Between UX and SEO?

UX and SEO

Every savvy digital marketer knows that there’s not “just SEO” or “just user experience” in the online sphere. They coexist in the same space. Even though both practices share the same goal, which is to increase the number of conversions and success for the business, they have different approaches on how to reach it. This is where UX and SEO can clash. So how do we find a compromise between them? Let’s take a look.

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Google Analytics Vs Website Visitor Tracking

Google Analytics Vs Website Visitor Tracking – Two members of the website tracking data family but still poles apart. Let’s take a closer look at what separates Google Analytics from Website Visitor Tracking.

 Google Analytics Vs Website Visitor Tracking

The focus on website analytics is becoming increasingly evident with more attention being paid to the importance of activity, engagement, conversion and understanding of behaviours and patterns in order to measure the success of campaigns and generate sustainability for return on investment.

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7 Simple Tools for a Better and Smarter SEO Campaign

When wrapped in thousands of both critical and mundane tasks, most of us tend to search for the best possible way to escape the vicious circle we are in. While we focus our efforts on building an effective marketing strategy, we somehow always end up looking for the right set of tools that will make our road to success much easier and our SEO campaign much smarter.

SEO Campaign - 7 SEO Tools Discussed

This is particularly true when it comes to online digital marketing. Although today’s ever-increasing market offers a set of user-friendly, effective tools, you should search for the ones that will help you work smarter and faster and achieve the best possible results.

Here, we’ve rounded up a set of 7 tools we believe will cover most of your needs and ultimately have a huge impact on your SEO campaign.

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5 Google Analytics Mistakes You Are Still Making In 2017

If you have an online business, Google Analytics is one of the tools you can’t live without. The tool has evolved over the years and gives you comprehensive data for monitoring user behavior.

According to SearchEngineLand, more than 28% of the world’s websites use Google Analytics.

While you might be using this tool for a long time now, it’s likely that you aren’t making the most of it.

After working with a lot of growing businesses at Marketing Masala, I have realized that most business owners/marketers make similar sort of mistakes while using Google Analytics.

Let’s analyze these mistakes and see how we can extract the most juice out of Google Analytics.

#1 Counting Internal Traffic And Goals

Most firms forget to block their own internal traffic. If you are running a website/app, there’s a huge possibility that your development and marketing team will check your platform multiple times a day (and even test the goals that you set).

This leads to miscalculated data which you cannot rely on.

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