Google has launched a Google Guarantee program targeted towards local businesses in the Home Services segment. This affects local businesses that offer services where they need to enter the customer’s home to render the service offering. Examples of such businesses being, plumbers, locksmiths, handymen, etc.
While this program is currently in beta and applicable only to a few cities, It’s important to be aware about how this program works since it’s something that could roll out to more verticals and locations in the future. The impact it would have on local businesses would be phenomenal.
The criteria seems to be quite strict to get accepted but once you’re in, you’re bound to get a lot more leads than anyone else who’d just be doing the regular Google Ads.
This Google Guarantee program for Home Service Businesses is still being tested out at this stage and from the signs of it so far, it seems like they’re currently looking to expand to other locations. So do keep a watch out, especially if you run a local business or manage such clients in any of the selected cities.
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