UX Based SEO: The Importance of Research & Analytics in Creating User-Focused Web Design

SEO & UX

Anyone who manages a website understands that visibility on search engines is a vital way to drive free (organic) traffic to their site. However, the algorithms that determine the ranking factors are ever evolving and are a bit of an educated guessing game. 

As Google’s (and the other search engines’) success is judged based on the relevance and quality of the results they return, they want to ensure they are meeting the expectations of their users to make sure they remain the ‘go-to’ gateway for accessing websites on the internet. 

It’s for this reason that User Experience (UX) and SEO go hand-in-hand. By providing an engaging and relevant online experience to your users it means they will spend more time on your site, which in turn sends important signals to the search engines on how well to rank the site.

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6 Data-Backed Strategies to Improve Your Local SEO Ranking Factors for Google

Improve Your Local SEO Ranking

We all know that a strong SEO strategy is imperative to a growing business in today’s digital climate. Interestingly enough, Hubspot’s report found that 61% of marketers agree that SEO growth is their number one priority, but 61% also agreed that generating traffic through content marketing was their greatest challenge.

It is no surprise that lots of content writers struggle with SEO strategies. Things change quite quickly, and most of your efforts will not bring results right away.

When it comes to SEO strategies, a lot of people seem to have their own “secret formula” or set of tips that promise incredible results. Unfortunately, things are just not that simple when it comes to optimizing your website content for higher rankings and traffic optimization. Google is notoriously hush-hush about their processes.

Moreover, their algorithms seem to be constantly changing, making new strategies almost instantly irrelevant once a new update rolls out.

However, some strategies are better than others, but the only way to be sure that SEO advice is truly sound as if it is backed up by reputable data.

Let’s breakdown six of the best SEO approaches that you can start using today that have statistical proof to back them up.

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BREXIT & SEO – What You Need to Know to Survive?

BREXIT & SEO

It doesn’t matter if you’re a vocal supporter of the left campaign, or if you just wanted things to remain the way they’d been since the United Kingdom joined the European Union in 1969, I’m sure it’s become apparent to all of us over the last few years that the uncertainty surrounding Brexit isn’t ideal for business.

Any assessment of the numerous studies that have been published since the 23rd of June 2016, will reflect a broad consensus that Brexit is going to make the United Kingdom poorer by erecting barriers to trade, delaying foreign investment and stifling economic migration.

But should you be starting to worry if you’re running a small or medium-sized enterprise? Many people in this position are still wholly unaware of what Brexit means for them and their business.

In fact, regardless of a company’s size, Brexit, on the whole, has so far been synonymous with delay. This delay has inevitably caused economic uncertainty, and this uncertainty has prevented many enterprises from making pivotal decisions in their day to day operations; i.e. investing in new business opportunities, expanding their businesses’ premises or even just employing new staff. 

The Financial Times have recently reported on this phenomenon, asserting that their research indicates that the United Kingdom’s economy is in the region of 1 to 1.5 percent smaller than it would have been if voters had agreed to remain. The Centre for European Reform thinks the Financial Times’ figures are far too conservative, instead of calculating that the figure should, in fact, be closer to 2.5 percent. 

Scarily enough, for small and medium-sized enterprises, Forbes Magazine’s Bianca Cole made clear that it was likely them who were going to struggle most in the face of this economic slowdown.

According to the FSB, 99.9% of all private sector businesses were small or medium-sized enterprises; so, if Bianca Cole’s prediction comes to pass, the effects of Brexit could have a devastating impact of the livelihoods of much of the United Kingdom’s population.

With that being said, it’s not quite time to lose all hope and start building the Brexit bunker! There’s still plenty you can do right now to begin to safeguard your business from some of the potential impacts of Brexit.

Search Engine Optimisation often referred to simply as SEO, is now your most reliable ally and an essential tool in defending your company from the negative impacts of a Hard Brexit. 

If you can implement SEO into your business’ online strategy for the next few years, it’s entirely possible that this potentially terrible situation could transform into the ultimate opportunity. Make sure you read ahead to discover some top tips on how SEO can help you and your business whether the Brexit storm!

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4 Highly Effective Link Building Trends to Lookout for in 2019

Link Building

Back in 2013, getting featured in the Top 10 search results on Google was a pretty straightforward task – do some killer keyword research, use the right meta tags and have a ton of backlinks to high-authority websites.

Just like the world around us has been changing and evolving, so has Google! Their engine has become more efficient; the crawler has become more intelligent, and the involvement of Google’s machine-learning AI system means that the criteria for ranking are constantly being re-evaluated for improvements. 

Now, in 2019, it’s just not enough to have a well-structured site with all the right keywords and necessary backlinks! Thanks to Google’s ever-evolving algorithm, we have to stay up-to-date with all the latest improvements and apply those changes to our website frequently. 

However, if there’s one thing that has remained constant all this while and has been proven to improve your ranking, it’s the process of building relationships with other relevant, high-ranking websites. 

Yes, that’s right – I’m talking about link-building! 

Though it is one of the oldest SEO techniques and has been proven to increase your website rankings substantially, many website owners underestimate link-building or think that it is dead – that’s why, today I will tell you why it is not, and how you can start doing it too.

Note: Link-building is a time-consuming process and takes time to show results. You can post a lot of unrelated links on your website to see a spike in traffic, but keep in mind, Google is intelligent and WILL penalize if you for promoting irrelevant backlinks on your website. 

Also, nothing tells Google you are ‘relevant’ better than other authorized websites linking to your page through related articles! 

Are you curious to know how this can be done? Then let’s take a look at some of the top link-building trends to look out for in 2019.

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Lost your Google Search Rankings? Tactics to Recovery using the “Rank Drop Quadrant”

Google Search Ranking Drop Quadrant

“Sean, I can’t find my site ranking anymore in the Top 10 in Google for ‘florida luxury homes’. What happened to my search rankings suddenly? Why have my Google rankings fallen so dramatically!”

“Why has traffic to my site suddenly dropped? I can’t find my site anywhere on Google?! What’s happening?”

Ask anyone who’s worked in the field of SEO for more than a couple of years and it’s more likely than not that he/she would’ve got an email like this from a client. You could find yourself in the same boat at any time and you want to be best prepared for it!

The world of SEO is complex and always subject to change. Nowadays, it’s become a fine art and requires a balance of both technical and creative strategies.

Google updates its search algorithm multiple times in a year with possible incremental changes happening every day. As an example, way back in February 2012, they made 40 updates to their algorithm within a single month.

Here’s an infographic on the 9 Major Google Algorithm Updates Every SEO Webmaster Must Know.

So, you see, there’s a lot of scope for change, and as such, it stands to reason that there are always random fluctuations in the SERPs. It happens all the time: one day your rankings are sky-high, and a few days later, you drop a dozen or so positions and your revenue starts to plummet.

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The SEO Proposal Template that Wins 80% of Clients

a winning seo proposal

Some of you might be in a hurry and hence may not want to read through this entire post. If you want direct access to the “SEO Proposal Template That Wins You 80% of Your Clients”get the free download from here. However, I suggest that you go through the article as it’s loaded with important insights, suggestions, and tips to maximize the impact of your SEO Proposal.

How often has it happened that you’ve spent hours working on an SEO proposal for a new prospective client, only for it to result in a no deal?

It can be frustrating and hard to take the time to come up with a customized SEO proposal for each client and then for it to not get the desired response. You ideally would want your SEO proposal to have a high close rate!

Thankfully, there are a few things you can do to ensure your SEO proposal gets the treatment it deserves.

In this blog, I’m going to show you how to pitch your SEO services better so that you get a higher conversion rate

Additionally, I’ll be including a sample SEO proposal template you may use as an inspiration while preparing your own winning SEO proposal.

Step 1: Pitch Better

If you do a Google Search for the perfect “SEO agency pitch” or “SEO proposal templates for clients“, you get over 3 million search results all claiming to have the magic formula for the ‘perfect pitch’. Being an ex-agency man myself, I can tell you that there’s no such thing. Successful pitches are done by agencies that don’t do one thing extraordinarily well, they do 10 things better than the competition. Here’s what I recommend.

To start with, here’s what a pitch typically looks like from both parties p.o.v.

SEO Agency Pitch

Even a fresh-faced intern can see the difference. I’ve seen agencies put in tremendous effort in developing the pitch. Collecting every scrap of information possible and spending agonizing hours on revision after revision only to lose the pitch in the end. So what’s going wrong? Is data not important?

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Should You Be Using Multiple H1 Headers on a Single Page?

HTML 5

With the advent of HTML5 platforms, there’s been a lot of confusion regarding the old H1 Header rule in SEO world: ONLY USE ONE PER PAGE. 

Is this “SEO rule” still relevant with HTML5 platforms? Or has this advancement changed the game slightly? Logically speaking, Google has always prescribed a single H1 Header per page for the purpose of highlighting the main purpose of the article. This rule forced SEO specialists to plan and

implement semantic core based on one main message/keyword per page. 

But as with many aspects of the online world, answers aren’t always as simple as they seem to be and things change continually. What are the intricacies of this niche you need to know? 

Let’s start at the beginning to assist newbies and pros alike.  

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What is RankBrain and Does It Change the Way We Do SEO?

RankBrain

To provide its users with relevant search results, Google is constantly getting smarter. Look closer at its algorithm change history and you will see that its search algorithm gets changed 500-600 times a year.

While some of them almost go unnoticed, some algorithms come with massive shake-ups of the SEO landscape.

One of them is Google’s RankBrain, a machine learning system, rolled out in 2015.

So, what is RankBrain and why should you care?

Let’s find out!

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How to Optimize Your Website for Featured Snippets

google_search_snippets

Featured snippets can increase organic traffic to a page by up to 516%, as found in a study by Search Engine Land. While many webmasters focus solely on ranking in the regular search results, featured snippets create a new opportunity to surpass the competition. 

Ahead, you are going to learn how to optimize your content and SEO to achieve featured snippets in Google, and ultimately generate more organic traffic.

What are Featured Snippets?

Every marketer aspires to achieve the #1 rank in Google, but how about position #0? This is what many are starting to call featured snippets, as they appear higher than other search results.  

Featured snippets are specially selected answers that are placed in a block below any ads but above the other organic results. You’ve most likely seen them before, and they look like this:

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SEO Trends and Techniques in 2019: What Challenges are Coming?

seo-trends-2019

The future of SEO is right behind the corner whether you like it or not. That is why you have to accept this fact and move on along with upgrading our SEO and digital marketing strategies to make them even more appealing to the future realities.

In the article below, I would discuss 8 the most outstanding SEO trends and techniques that are waiting for us in 2019. Also, I would touch on the challenges and pitfalls in the way of obtaining a top rank in your search engine in the new upcoming year.

Many of you are pretty familiar with what search engine is and what it was back in the days, however, it is really intriguing to observe how it is evolving right now. Stick and stones might break my bones, but things like domain authority, backlink profile and for instance, authorship is the SEO of the past. Now, it is all about your reputation.

Nevertheless, despite the fact that reputation is undoubtedly essential, you got to continuously amplify it with new technologies keeping pace with your fastidious client; which means you have to improve your user experience all the time – no excuses.

Let’s see how user experience might show itself off in 2019.

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