[Infographic] 9 Major Google Algorithm Updates Every SEO Webmaster Must Know

Every day, thousands and millions of websites are created globally. And almost every other day, Google changes its search algorithms. Some of these algo updates are minor tweaks while some are really major updates that shake up the SERPs.

This infographic below will help you understand the 9 major Google algorithm updates rolled out in the last few years with a brief on what each update focuses on. Read on and spread the word.

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Speed for Rank: Utilizing Page Speed for Mobile Ranking

The digital age is booming and there doesn’t seem to be any sign of it slowing down or stopping.

Page Speed for Mobile Ranking

Internet and technology are becoming an essential fixture in people’s lives. Every day, not one person refrains from using the internet or a piece of technology in this generation.

Furthermore, internet and technology keep on evolving in hopes that it will benefit the people. One of its evolution is improving its mobility and usability. From desktops and laptop, both can now be found in the palm of your hand through smartphones.

Due to its compact form and mobility, many people prefer the use of it when surfing the internet. They can be anywhere, anytime without losing connection from the virtual world.

It also shows that the population of mobile internet users keeps on growing where studies predict that 63.4% of the population is going to use mobile internet.

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The Definitive Guide to YouTube SEO in 2018

YouTube SEO

YouTube has reached a whopping 1.5 billion monthly users, only second in line to Facebook(2 billion), with an average amount of YouTube content being watched daily reaching 1 billion hours

Videos equivalent to 576,000 hours are uploaded each day on YouTube. That’s an astonishing number! This number not only strengthens the growing popularity of YouTube but also gives you an idea of the competition that it’s paving a way to.

When we talk about ranking, search engine optimization is the very first thought that pops into our mind. Just like Google, YouTube needs optimization as well.

So, for those of you who are aiming to start their YouTube channel this year or want leverage this ever-growing user base on YouTube for reaching out; read ahead to know how to nail YouTube SEO in 2018. Read More

White Paper or Case Study – Choosing Based on SEO Value

White Paper or Case Study

White papers and case studies can both be used as tools for SEO. Knowing which one to use at any given time can mean the difference between maximising SEO and realizing no results for your efforts. And the absolute worse thing for any SEO endeavor is not achieving the expected results as this costs both time and money. To that end, in this article we discuss the how, the where, and the why of using a white paper or a case study in a specific situation.

For purposes of definition, a white paper is a formal and informative piece of content that seeks to establish an organization’s position on a given matter. As such, it can have tremendous SEO value from a B2B perspective. A well-researched and professionally written white paper can establish a company’s authority among those kinds of customers most likely to purchase goods and services.

A case study is equally informative and formal, but its purpose is entirely different. Rather than establishing company authority, a case study establishes the company as a preferred solution provider to a core group of potential customers. Case studies demonstrate that the organization has already met similar challenges in the past to the degree that they are more than capable of handling those same challenges in the future. 

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Why Backlinks Shouldn’t Be the Main Focus of Your Outreach Strategy

Outreach Strategy

Backlinks are awesome!

But forget them. Banish them from your mind because an insatiable desire for backlinks corrupts, turning you into a monster who forgets all about value, relationships, and treating people well. Your family doesn’t even recognize you anymore!

Dramatic much? Maybe.

Look, everyone tells us how important backlinks are. Backlinks boost our SEO efforts, making us more visible on Google. We all know this, and it’s no wonder so many of us are chasing them via outreach marketing, which is a great way of getting our content and brand in front of more eyes. It boosts our prestige, increases people’s trust in us, and ultimately it increases our conversions and sales.

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24 Killer Tips to Take Your Blog to the Next Level

SEO Services India

In the early years of the internet, blogs started out as online journals – focusing more on sharing the writers’ experience and opinions with the world on a wide range of topics as opposed to the major platforms for promotions and business they are today. Nowadays, you’d be hard-pressed to find any major website without a blog that’s updated regularly with topics that vary from new product and service info to general authority building content.

The other major development in the blog ecosystem was the explosion of websites that allowed anyone to create a blog. This major development inconvenience resulted in an explosion in blogs created. As of 2015, there were over 180 million blogs online with over 2 million articles being uploaded EVERY DAY!

With this much content going live every day, it’s become harder and harder for blogs and their writers to stand out in order to generate followers and traffic. Creating content that was unusual, interesting to read, educative and informative is no longer the standard to strive towards. That being said, when we were doing research for clients who were interested in setting up a blog, we uncovered some tips that you can follow in order to make your blog stand out and take it to the next level.

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The Perfect Strategy to Winning over Google

The Mystery of Google. Solved.

We’ve been working on understanding how Google works for years across hundreds of clients from different industries and niches. We now think we’ve developed a strategy to best maximize your SEO and crack the Google code.

We call it the DBL AUTHORITY TRIANGLE.

We’re conducting an in-depth training session on this in which we’ll expand on this topic plus:

  • What Google wants to see in 2018 and beyond
  • The strategy behind ours and our clients’ Traffic and Ranking
  • The ‘Gold Mine’ Strategy
  • The ‘Fill in the Gaps’ Strategy
  • A 4 months strategy for how to easily apply this to your website

Here’s the deal:

We want to see you on this LIVE – click on the below time slot that works for you:

Webinar Timings:

Wednesday, December 27, 2017

11:00 AM GMT | 3:00 PM UAE | 4:30 PM IST

But you have to hurry, we only have a limited number of spaces available. This webinar is going to be JAM PACKED with awesome, groundbreaking strategies, so this is not something you want to miss!

SEO for Small and Mid-sized Businesses

SEO for Small and Mid-sized Businesses

As a proud owner of an SMB (Small & Mid-sized Business), you’re bound to have a never-ending task list. You have several duties to take care of 24/7 – between stepping into your store in the morning to turning the lights off before you leave. But dedicating time to market your business online in your busy schedule is vital to your business’ growth.

No matter how many advertisements and flyers you put up, it simply isn’t enough in this all-digital world. Giving your business a solid online presence to make sure consumers can find you online is a must. And adopting a local SEO strategy is a fantastic, easy way to give your business the online presence it deserves.

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7 False Expectations that Clients Have When They Hire an SEO Agency

Most often digital business owners don’t really know how SEO works, and so they underestimate its importance. While at the same time, SEO experts don’t take the time to explain all the details related to optimization, and thus don’t show its power and what it can do for a business. That leads to miscommunication and unmet expectations.

So, I wanted to make things clear and help both specialists do their work better, and business owners feel more comfortable giving SEO a chance so that they can all use it to their advantage.

That’s why I conducted a research and interviewed SEO experts, and saw some tendencies in the answers they gave. Let me now share with you the 7 most common false expectations that clients have when they hire an SEO agency.

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SEO: A Marathon, Instead of a Short Sprint for Your Business Growth

It’s overwhelming to see many people coming up with the “get rich quick” ideas. But do you ever question the authenticity of such strategies?

The same case is true with many SEO providers promising instant search engine traffic.

The question here is “How long does SEO take to be effective?” With the hope to see results sooner than later, many business owners end up getting upset when they realize it is taking quite long than they expected. They are even tempted to switch SEO providers when their expectations are not met instantly as they expect.

If you happen to be one of the entrepreneurs who believe in conquering Google with one quick campaign, it is time to think again. The truth is that SEO is a longer journey than you think. It takes hard work and patience before you start seeing the fruits of SEO.

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