8 Trends That are Expected to Dominate Influencer Marketing in 2018

Influencer Marketing Trends 2018

The past decade has seen the rise of influencer marketing as one of the most important and common marketing techniques for many businesses and brands. In fact, as per stats, the field of influencer marketing has grown by around 200% in the year 2017 alone. Here are some other interesting stats about influencer marketing:

  • In the past year, there has been a 325% increase in the Google search for the term “Influencer Marketing”.
  • Almost 70% of the marketing firms have increased their budgets allocated for influencer marketing.
  • There is almost twice the increase in the number of influencer marketing platforms and agencies.
  • 51% of the business owners think that they get better leads from influencer marketing.
  • Studies show that businesses generate more than $6 for every $1 invested in influencer marketing.

Now as we approach the third quarter of 2018, businesses have begun reviewing and analyzing their influencer marketing plans and strategies. Most businesses no longer think of it as just a social media marketing technique, in fact, influencer marketing is termed as the best for ROI and the fastest growing marketing technique.

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How Influencer Marketing is Better Than PPC Campaigns

Influencer Marketing

Influencer marketing is the most effective and popular type of marketing preferred by online marketers across the globe. In 2017, 86% of marketers used this form of marketing and out of them, 92% of marketers reported that this form of marketing has been highly effective for them.

Because of this, 63% of companies have reported an increase in their budgets for influencer marketing. This implies that brands understand the significance of influencer marketing. It is arguably the best way to gain and retain customers.

On the other hand, when we talk about pay per cost (PPC) advertising, the traffic converts 50% more than organic traffic. Also, it is easy to measure, monitor, tweak and track PPC campaigns. When businesses want to see campaign results as soon as possible, then it is best to go with PPC advertising. It is the fastest method to run a campaign and get results almost immediately.

There are a number of ways to generate traffic, but PPC and influencer marketing have grown as the most popular ones. Each of these forms of marketing have their own pros and cons. But in general, influencer marketing is possibly the best way to go for. This post will show you why and how influencer marketing is better than PPC campaigns.

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5 Fatal Influencer Marketing Mistakes to Avoid Right Now

When you just start your own company, you will face a lot of challenges. One of the major functions a business needs to perfect is marketing because it is not possible to stay in business without consistent sales. A major marketing trend coming to the fore in this context is “Influencer Marketing”. Yes, it is a good positive thought to boost your sales, but certain influencer marketing mistakes can be detrimental to your marketing campaign if not avoided.

So, coming back to what exactly is influencer marketing?

Influencer marketing, in general, is the kind of marketing which concentrates on influential people from your niche to convey your message to a wider market or audience. There are different forms of influencer marketing. These include Instagram shots, YouTube videos, and sponsored blog posts.

However, what is clear about influencer marketing is that the concept is pretty simple. This is because it only requires a business to team up with an individual with a social influence, who then acts as the influencer. The influencer works on promoting particular products and services from the business to the audience for an agreed pay, which allows both teams to benefit.

This new method of marketing can be highly effective if done well. However, making mistakes in influencer marketing can easily spoil what your business has been doing right no matter how minor they seem. Here are five influencer marketing mistakes discussed that you should avoid ensuring that you increase sales and achieve the expected ROI from your influencer marketing campaign.

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10 Low-Cost Tools for Scaling a Micro Influencer Marketing Campaign

Real people are having a profound impact on the way your brand is viewed online. While businesses can find ways to elegantly and seamlessly manage the message, authentic reviews of products or services prove to be well trusted and more engaging than traditional advertising.

Influencer Marketing Campaign

Who predicted that the digital age would scale word of mouth marketing? Micro-influencers may not have seen it coming, but they’re capitalizing on the marketing trend to sell your products for you.

What Is a Micro-Influencer?

Micro-influencers typically have 100,000 followers or less on their blog and/or across social media accounts. These mini Internet celebrities have amassed a loyal fan base, and some even consider their recommendations as impactful as the ones we get from a best friend.

However, to scale a marketing campaign, businesses need hundreds or thousands of micro-influencers on their team, which is no simple feat. This intrinsically leads to several challenges such as:

  • Finding and contacting influencers
  • Developing and distributing the content
  • Issuing payments
  • Tracking campaign results
  • Maintaining the relationship
  • And more!

Based on your goals, finding an influencer marketing tool that targets your desired platforms can unravel some of these challenges as your campaigns and influencer networks grow. Based on what’s available on the market, businesses have a few options to choose from.

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What it takes to run a Successful Influencer Marketing Agency – Interview with Nick White

Influencer Marketing Agency - Interview with Nick White

It’s hard getting the attention of your target audience, what with the number of competing products and ever growing mediums of communication these days. Your audiences have too many options to choose from, they have ads barging in at them from all sides and they don’t really choose products any more based on just the ads they see. Ads are no longer as effective as they used to once be and moreover, the trust of a consumer is not easily earned via ads. This is where something like influencer marketing can help. Getting influential opinion leaders in your line of work to talk about your product or service, directly or indirectly, can really go a long way in helping you reach out to the right audience in a much more effective way than traditional ads.

Given the importance of this space, there have been a few agencies who have chosen to specialize in this field. We decided to interview Nick White, the co-founder of Silkworm social, who runs one such agency that specializes in influencer marketing. He had some interesting things to stay about what his agency does, how they go about it, how influencer marketing really works and he also shared some success stories that can be great take-aways for you. Read More

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