Internal Linking for SEO: An Ultimate Guide for Beginners [2019]

When you want your website to make it to the top page results something that you cannot afford to skip is internal linking. Internal linking has been important to Google from the day it came into existence. It is perhaps an important SEO factor after quality content.

What is Internal Linking?

As can be guessed from the name, internal linking creates links between pages on a domain. Internal linking is nothing but a type of hyperlink that not only forms a bridge between different pages on a website but also provides an ease of navigation to the visitors.

Internal links are a vital aspect of SEO. Without it, your website won’t secure the desired ranking.

Internal Link

Also, internal links indirectly help search engines like Google to understand which pages carry more weight and authority among the web pages.

Internal links are different from backlinks. The basic difference is that while internal link connects different pages of the same website, backlink connects two different websites.

Internal links also cannot make a direct impact on Google’s search engine like backlinks do. However, it doesn’t mean they are not important for ranking.

Internal links affect Google or other search engines indirectly. They also play a role in increasing the backlink authority. Internal linking is extremely helpful in ranking newly published posts or pages. When you publish a new post they do not possess any authority.

However, through internal linking, you can transfer the existing page authority of the website to the newly published posts.

In this way, you can allow a much faster indexing of the new post.

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A Step-By-Step Guide to Developing Content That Works

content marketing

It’s great you’ve decided to engage in content marketing.

The content you create is key to your audience’s hearts and purses. Some realize it. Others suffer. 60% of b2b marketers create at least one piece of content every day. 

According to Aberdeen, YOY growth in traffic for content marketing leaders is almost 800% higher compared to followers. 

That’s the reason why it’s so important to have a rock-solid content strategy. 

However, it can be tedious and overwhelming. There are so many things to figure out ranging from what kind of content to write, its frequency, to decide on setting up a new blog or hosting the content on a channel like Medium. 

What if I gave you the step by step method to get the content wheels turning?

But prior to starting, keep in mind that content is powerful. The kind of content you write holds the ability to draw specific types of people. If your content isn’t aligned with the service or product you offer, conversions would be dismal. 

The right content marketing strategy takes the guesswork out of content. It details out steps to research and creates engaging content that’s valuable to your audience.

Primarily it should aim at solving problems. The first thing that comes to mind when you think about content is a bunch of words. However,  it can be textual, audio or video content. Such content is very effective at generating leads day in and out. 

Shall we get started?

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