Top 8 Content Distribution Ideas to Meet Your Brand’s Goals in 2019

Content Distribution Ideas

You are doing everything right, but still, your content is not having the impact you had envisioned. There is a massive amount of content- articles, videos, photos, etc posted on the Internet and social media every second. That is a lot of noise and you need to be heard above the din to be effective. 

Consider this: according to BuzzSumo’s Content Trends Report 2018, a majority of the content gets zero backlinks. Only authoritative research gets more links over time. An analysis of 100 million posts published in 2017 revealed that social sharing has decreased by half since 2015.  

What’s more, here are the number of blogs posted at the time of writing this article. The screenshot is taken from Worldometers.info and gives you a fair idea of the huge amount of content that is daily generated on the internet and the competition you are dealing with.

Worldometers.info

While creating quality content still matters, it will not get you the required traction without proper distribution. So, if your content marketing is not delivering on its promise – the reason may be because you are not distributing your content effectively. 

Just posting doesn’t make your content effective no matter how well written and informative it may be. What matters is the exposure it gets and this is only possible if you have a good content distribution strategy in place.  

In this article, we have discussed some content distribution ideas which can help you to create an effective plan for content distribution for your business.  Read More

Macro vs Micro: Which Influencer Type is Best for Your Business

Macro Vs Micro Influencers

Businesses have long looked for the best strategies to push their businesses on social media. Long gone, for many companies, is solely relying on their social media accounts to promote their products and services – in comes the social media influencer. 

A social media influencer is a user who has reliable traction amongst their audience. Generally, their followers (audience) engage with them regularly and value their opinion. Marketers love to leverage the fact that they can use an influencer to promote to a target market, while users are influenced by someone they can relate and look up to.

Influencer Marketing Global Spend & ROI

According to Mediakix’s influencer marketing spend study, the influencer marketing global spend is projected to increase to $10 billion by 2020!

Influencer Marketing

Also, according to a survey conducted in 2017 by Celebrity Intelligence, for every USD 1.27 spent on an influencer, their ROI per influencer was USD 11.15! 

So, based on Mediakix and Celebrity Intelligence’s data, you can see how much money is being dished out by influencer marketers and how much return they are getting for their investment. 

For you marketers looking to implement influencer marketing, it is the right time to do so! 

Now, before we get into the nitty-gritty of which type of influencer is best for your business, we will explain the two different types of influencer – a micro-influencer and a macro-influencer.

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A Step-by-Step Guide to Ranking Your Videos on YouTube in 2019

Youtube

Okay, so you’ve created an AWESOME video that you’ve uploaded to YouTube. Problem is, traffic is down. No one seems to give a fig! 

This is where Youtube SEO comes in. YouTube is the world’s second biggest search engine, while videos themselves will account for 80% of all search traffic by the end of 2019.

This is great news if your content marketing strategy already consists of the video content. Videos drive traffic to your website, boost your online visibility and help your marketing campaigns gain more traction, and in the result – bring in more sales. 

With stats like these, there’s only one thing left for you to do: Rank your videos as highly as possible on YouTube.

Of course, it isn’t easy. It doesn’t matter how fabulous your video is, you’ve only done half the work so far. The next step is doing the right things on YouTube so that your video is visible to lots of the right people.

The good news is we’ve broken down what you need to do into small, actionable steps. Let’s take a look at how to rank your videos on YouTube in 2019.

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4 Tips for Building Brand Authenticity in a World Full of Distrust

We’re in the midst of a consumer trust crisis. Between data hacks and manipulative advertising, mistakes on the parts of businesses have left consumers reluctant to trust. In the eyes of many, businesses are out to make money at the expense of their customers’ faith and safety. 

According to research by Salesforce, roughly 59 percent of customers believe their personal information is vulnerable to security breaches, and about 54 percent don’t believe that companies have their best interests at heart. That said, trust in businesses these days is lower than ever before. 

Businesses aren’t the only ones losing consumers’ faith. Marketers, social media stars, and bloggers aren’t always trusted, either. In general, the public is turning to friends and family above all else in an effort to seek out recommendations they can truly trust.

Brand Authenticity

The question is, how can we, as brands, build relationships with consumers who have lost all faith in marketing? The answer lies in becoming a transparent, authentic company. Here’s how you can do it.

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How Branded Content and Native Advertising are Different?

Branded Content and Native Advertising

Preferences of today’s generation are no longer the same. They have changed over the period. As a result of this changing preference, marketing has changed too. Traditional ways of advertising are no longer in use as the millennials don’t like intensive selling techniques. They are more attracted to a pleasant experience with brands. Based on their skills, they build a relationship with them. It is more about relevant and meaningful connections than just buying something and forgetting at the end.

Brands do just like that using branded content. It’s an era when the audience is blocking the 24*7 advertisement chase using ad blockers; branded content has become a saviour that has a positive impact on people.

Let’s know more about it in detail and differentiate between branded content and native advertising. Read More

UX Based SEO: The Importance of Research & Analytics in Creating User-Focused Web Design

SEO & UX

Anyone who manages a website understands that visibility on search engines is a vital way to drive free (organic) traffic to their site. However, the algorithms that determine the ranking factors are ever evolving and are a bit of an educated guessing game. 

As Google’s (and the other search engines’) success is judged based on the relevance and quality of the results they return, they want to ensure they are meeting the expectations of their users to make sure they remain the ‘go-to’ gateway for accessing websites on the internet. 

It’s for this reason that User Experience (UX) and SEO go hand-in-hand. By providing an engaging and relevant online experience to your users it means they will spend more time on your site, which in turn sends important signals to the search engines on how well to rank the site.

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3 SEO Metrics Small Businesses Need to Track

SEO Metrics

According to a recent study, more than one-third of small businesses have an SEO strategy in place, and nearly 40% are planning to create one before the end of 2019. 

This demonstrates that as people increasingly use search engines to discover new products and services, small businesses are keeping up by expanding their SEO efforts. 

How do small businesses know whether their SEO investments are paying off?  

Many mistakenly track “vanity metrics” such as social media engagement or blog post page views. These metrics, though, don’t provide context for making business decisions since they reflect popularity rather than a contribution to business objectives. 

Small businesses need to track actionable metrics such as search traffic retention and conversion rates to better understand the success of their SEO and adjust their strategies for higher revenue. 

In this article, we explain the actionable SEO metrics that are most beneficial to small businesses. Use the information to guide how you measure the success of SEO strategy.

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100 Awesome Tips to Create Path-Breaking Content

Content is the pillar on which a content marketing strategy pivots. Creating avant-garde and audience-centric content is the best way to earn worth and leadership in a niche.

Content Tips

Let’s find out how to avoid creating fluff that no one cares about and create content that’s close to being revolutionary:

Strategic Tips 

1. Share your personal experience. A narrative about what you have learned or achieved helps put across a unique perspective about a topic.

2. Fix a goal for content creation before starting – the strategy helps prevent thin content. Decide if you want to create awareness, drive engagement or get conversions.

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Why Instant Messaging is Crucial For Your E-Commerce Marketing Success

Instant Messaging & E-Commerce Marketing

Are you running a small e-commerce business?

If you are, then I’m guessing that you’re working with a freelancer, or you have employees that work remotely. 

After all, with today’s technology, it’s more than viable for marketing teams to operate without a physical office. You can use project management platforms to track your tasks, collaborate on website assets with cloud storage, and automate repetitive tasks to reduce human error, etc.

What these businesses can’t live without, however, are communication solutions that bring the team together and help them accomplish goals as a unit.

If you still rely on emails as your primary communication channel, then your teams are bound to experience bottlenecks as especially when you start scaling your business. 

Apart from the fact that employee email accounts often get cluttered, there’s also the issue that emails aren’t “instant.” All these make internal communication in your marketing team more time-consuming, less efficient, and overall unreliable. 

In this post, we’ll explore the benefits of instant messaging or IM as an alternative to emails for business communications.

But first, let’s take a closer look at the problem at hand.

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Takeaways From Google Quality Rating Guidelines That Affect Your Website

Google Quality Rating

Google is king of the Internet search and that’s an undeniable fact. It channels a staggering 89% of all search engine traffic in the world. This means that if you want your website to be found on Google, you play by Google rules.

Building a website is much more than merely slapping together a few web pages and calling it a day’s work done. There are so many details you need to consider, from choosing the best web hosting available all the way to working on your SEO for search ranking.

The problem is that there are literally thousands of websites on the Internet claiming to be able to teach you how to do so. Some are legit, some might be halfway, and some might be outright scams. To work around this issue, let’s talk about Google’s Quality Rating Guideline.

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