A Step-By-Step Guide to Developing Content That Works

content marketing

It’s great you’ve decided to engage in content marketing.

The content you create is key to your audience’s hearts and purses. Some realize it. Others suffer. 60% of b2b marketers create at least one piece of content every day. 

According to Aberdeen, YOY growth in traffic for content marketing leaders is almost 800% higher compared to followers. 

That’s the reason why it’s so important to have a rock-solid content strategy. 

However, it can be tedious and overwhelming. There are so many things to figure out ranging from what kind of content to write, its frequency, to decide on setting up a new blog or hosting the content on a channel like Medium. 

What if I gave you the step by step method to get the content wheels turning?

But prior to starting, keep in mind that content is powerful. The kind of content you write holds the ability to draw specific types of people. If your content isn’t aligned with the service or product you offer, conversions would be dismal. 

The right content marketing strategy takes the guesswork out of content. It details out steps to research and creates engaging content that’s valuable to your audience.

Primarily it should aim at solving problems. The first thing that comes to mind when you think about content is a bunch of words. However,  it can be textual, audio or video content. Such content is very effective at generating leads day in and out. 

Shall we get started?

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3 Ws of SaaS Content Marketing – The Battle-Tested Strategy That Brings Us Leads

Content marketing has already become sort of a buzzword. Everyone is talking about it, but very few know what it really is and how to use it right. Some even think that all you have to do is write an article or two, post them online and wait for the leads to start flowing right to your website. Well, not even close.

Our team at Chanty has come a long way as a self-funded startup with zero customers but grand ambitions to take over the team chat world. Trying to put our product in front of the prospective users on a shoestring budget was quite a challenge. We surely got a few bumps along the way! But finally, our efforts are paying off.

That’s why we would like to share the invaluable experience we got along the way with you.

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Competitor Analysis – The Best Way to Get More Traffic to Your Blog

Get More Traffic to Your Blog

In a modern commercial race, every business owner wants to outrun his or her competitors. I’m sure, you are not an exception. You’ll be surprised, but your competitors are the first people who would help you to become better and get more traffic to your blog.

Here I’ll try to explain how to improve your business strategy and increase visitors through competitor analysis.

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How to Get More Targeted Traffic from Uncontested Keywords

Do you know that there’s actually a way to get more targeted traffic and target keywords with less competition, that can still produce the right results for your blog or website? Actually, some of these keywords will be easier to rank for and provide you with better quality traffic that’s easier to convert? We’re going to look at how to get more targeted and motivated traffic from keywords that are far more easy to rank for.

Why Aren’t Broad Search Terms Always the Answer?

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10 Smart Hacks to Improve SEO Through Social Media

Social media engagement has become a necessary part of the search engine optimization process. People who utilize the internet for their business need to focus on how their social media presence could enhance their ranking in search results. By optimizing their social media profiles, they can more effectively reach potential customers.

Improve SEO Through Social Media

A customer can be seen in a different manner by various people. Some will be bloggers who view customers as site visitors reading their blog content. Businesses will view customers as the classic concept of a paying consumer. However, one thing to note is that both will see better results by focusing on their social media presence.

Major search engines such as Google are reported to now include various social media signals in their search algorithms. They try to interpret the most high-quality content to put before the searcher. By ranking on the first page of search engine result pages, online businesses can have a greater chance of getting a person to click on their link.

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All Keywords Aren’t Created Equal. Why it is Still Important to Focus on Long Tail Keywords?

A lot of SEO beginners and self-proclaimed experts have the tendency of focusing on the most popular keywords while executing their online marketing strategies. This is because they think that the ‘biggest keywords’ will automatically lead to high conversions and more money-which is actually a huge misconception. It’s no wonder why a lot of guys in the online marketing business keep asking; is it still important to focus on long tail keywords?

Long tail keywords

Well, even before we dive into the details of answering this question, you should consider the fact that about 70% of terms searched on all the major search engines are long tail keyword searches. Owing to that simple fact, you don’t even have to be an expert in analytics to realize the significance of long tail keywords. Read on if you want to secure one of the top spots in this highly competitive online business.

What are Long Tail Keywords?

Essentially, long tail keywords are longer, more specific key phrases or keywords consisting of more than two words. There is really no ‘standard’ set to determine the length a long tail keyword but it is widely accepted that any keyword with more than three words is a long tail keyword.

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Long-Tail Keyword Research: Find more than 1000 Keywords in No Time

This article will demonstrate exactly how you can use Mondovo’s Free Keyword Research Tool to find more than 100 1000 long-tail keywords in less than a minute for your niche site. Finding long-tail keyword research can typically be time-consuming but we show you how it can be done in super quick time!

Will you spend half an hour or more for something that takes less than a minute to get done?

I guess not.

Unless of course, you have all the time in the world, or you are living on Venus, where a day lasts a whopping 5,832 hours, or it’s something you terribly enjoy doing and hence can’t help.

long-tail keyword research

Humor apart, we all want our work to be completed fast. As in, real quick. That’s the reason why I am here today to show you how you can generate more than 1000 long-tail keywords in less than a minute.

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How do you price your SEO Services?

Should you charge a fixed monthly retainer or charge on a project basis or hourly? There are so many ways to go about.

Sameer Panjwani shares his thoughts on how SEO should be priced. If you’re a Digital Marketing Agency and want to figure the right pricing strategy, then do watch the video and share your thoughts.

If you have any follow-up questions or requests for future video topics, do post them in the comments section below.

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Don’t ignore opportunities just because the links are No-Follow

There are so many opportunities available to gain traffic and leads from various online forums that some people stop themselves short because of no follow links. SEO is just one end-goal to attaining traffic and there are other ways as well.

In this blog post, Sameer talks about some practical examples in what kinds of high-traffic “nofollow” opportunities you should consider pursuing. Watch the video below to learn more.

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Do you even need an SEO Tool to be effective at SEO?

In this short blog post, Sameer covers some pros and cons of using an SEO Tool. You might not need it for many things but there are a few purposes where you should definitely consider using one.

An SEO Tool can be useful to save time, gather actionable insights and make you more efficient. Watch the video to learn more.

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