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7 Marketing Strategies That Can Get You More Sales While Spending Less

Marketing Strategies

It almost seems trendy nowadays to say that people spend tons of money on marketing than any other aspect of their business. We hear large businesses spend hundreds of thousands to improve their advertising to increase audience exposure, or a couple thousand more just to produce mindblowing content.

That’s good and all, however, if you’re a startup or a small business that’s struggling to get by, the thought is in the realm of impossibility. The great thing about modern marketing strategies, however, is that a lot of the effective ones aren’t costly, and even sometimes free (yay!).

In this post, we’ll be covering seven strategies that are sure to delight penny-pinchers or business owners looking for a way to cut back on marketing costs. They’ll give you the opportunity to re-invest your savings back into your business or perhaps use it for a different venture you have in mind.

Increase Your Local SEO Visibility

Being a digital marketer, you are always looking for innovative and result-driven ways to increase your business visibility online. Local SEO is one of the most effective online search strategies for local businesses to receive a stable and growing stream of highly-targeted traffic, without having to invest a fortune in traditional advertising methods.

It is important to know that more than 92% users prefer to deal with companies that appear on the first page of local search results. Therefore, you can’t ignore the importance of local SEO. Another study suggests that 18% of consumers who conduct a local search on their smartphones, visit a store/restaurant on the same day. And if your business is not ranking higher in your area, your business location could be losing out to competitors.

You know when you start to hear your parents calling for Siri, Alexa or Cortana, that voice searches must be on the rise. In fact, 20% of all searches from a mobile device are by voice.

Is your business prepared to capitalize on this trend?

We all want our website to appear on Page 1 of Google search results, and ideally in the top 3 positions. Right?

Optimize a Web Page

There are two ways to go about substantially improving your page ranking. You can either go the costly route, by using AdWords and paying to appear on Page 1 of search engine results, but if you are a new business and budgets are tight, you can easily and effectively optimize every page on your website yourself to increase your Google page ranking, whether or not you know anything about SEO.

It is all too easy when you think you don’t know about something, like SEO, to turn to a costly professional, as it seems the logical option. But do you really want to pay for something you are perfectly capable of doing yourself? Of course not, especially when you could spend that money on another area of your business, or even yourself!

Of course, it does take time and expertise, so it’s a question of deciding what’s right for your business.

So, what’s involved?

Well, there are four areas where a little ‘tweaking’ to any web page can go a long way towards maximizing its SEO strength. This article will help you understand as well as implement search engine optimization techniques to optimize a web page and to make your website more visible and rank higher.

Video Marketing Analytics

Videos will account for 80% of consumer internet within the next 4 years. With videos becoming such a huge part of digital marketing, businesses are scrambling to churn out amazing out-of-the-box video content to engage their target market and boost their SEO efforts. But is it really working?

Only 35% of businesses are using intermediate or advanced video marketing analytics to measure the performance of their videos. That means an astounding 65% of businesses are investing in videos without really understanding if it’s providing them the results they want.

To get the most out of your video marketing campaigns, it’s essential to get to grips with video marketing analytics. Let’s take a look at how we can exploit video marketing analytics to get the data we want.

Content marketing is meant to elicit an interest in a brand with the help of online materials such as blogs, videos, infographics, and other audio or visual pieces. Many companies forget that optimizing their content marketing materials through an SEO (Search Engine Optimization) lens can greatly improve the organic search profile of a brand.

Benefits of Content Marketing

To put this in perspective:

Content marketing consists of broad and holistic marketing practices
SEO is more technical and has a narrower focus (organic search results)

With this in mind, let’s see how a content marketing strategy connects with SEO, and consider the following tips.

As content creators, you must be having tons of ideas and keywords. I have them too. Long lists of keywords saved on .txt files, saved on word docs, categorized on sheets, scrawled down on random pieces of paper strewn around my work desk, resting on the cockles of my brain, and in my thoughts and prayers.

With such long lists of ideas and keywords staring at me from multiple corners, sometimes I imagine, where do I even start. Which keyword do I pick? Which ones do I avoid? And most importantly, why?

There has to be some rationale right. For, as marketers, we can’t afford to be swayed by emotions but rather must rely on hard, tangible facts.

This is where I leverage the power of Mondovo’s Bulk Search Volume Tool – our in-house search volume tool that lets you find search volume and CPC data for up to 50,000 keywords (unlike any other tool in the market).

This article will demonstrate exactly how you can use Mondovo’s Free Keyword Research Tool to find more than ~~100~~ 1000 long-tail keywords in less than a minute for your niche site. Finding long-tail keyword research can typically be time-consuming but we show you how it can be done in super quick time!

Will you spend half an hour or more for something that takes less than a minute to get done?

I guess not.

Unless of course, you have all the time in the world, or you are living on Venus, where a day lasts a whopping 5,832 hours, or it’s something you terribly enjoy doing and hence can’t help.

long-tail keyword research

Humor apart, we all want our work to be completed fast. As in, real quick. That’s the reason why I am here today to show you how you can generate more than 1000 long-tail keywords in less than a minute.

The tool we would recommend as the best Google Keyword Planner alternative would be the Bulk Search Volume tool by Mondovo.

Post the update to Google Adwords, users can only see keyword volume in ranges. Given that there are only a handful of paid tools in the market that can accurately find search volume data by geographic location and that too at a hefty price, Mondovo is your best option.
Here are 5 reasons why:

7 Marketing Strategies That Can Get You More Sales While Spending Less

6 Result-Driven Ways to Increase Your Local SEO Visibility in 2018

How to Optimize Your Website for Voice Searches

How You Can Optimize a Web Page in 30 Minutes Even if You Know Nothing About SEO

The Importance of Video Marketing Analytics for Successful SEO

The SEO Benefits of Content Marketing

How to Get Search Volume Data for 5K Keywords – at the Price of a Big Mac

Long-Tail Keyword Research: Find more than 1000 Keywords in No Time

Q&A: I am looking for a way/tool to collect data for keywords that Google Planner doesn’t provide. Any Google keyword planner alternative?

Q&A: How Can I Find Search Volume for a Keyword by Geographic Location?