How to Track and Measure the Success of Your PPC Campaigns

PPC Campaigns

With any of your marketing efforts, you want to be sure you’re getting a positive return on investment (ROI). This is especially true when you’re paying for advertising. 

With a pay-per-click (PPC) campaign, it can seem difficult and overwhelming to determine if your investment of time and money is paying off. So, let’s look at various ways you can track and measure the efficiency of your PPC investments.

The Basics

Just to get on the same page, let’s define PPC. This is a form of Internet marketing in which you pay a fee each time your advertisement is clicked on by a user. Basically, you’re paying to get visitors to your site, rather than having them arrive via an organic search. One of the most popular forms of PPC is search engine advertising. This lets you bid for ad placement in a sponsored link when a search includes one of the keywords related to what your business is selling. 

For instance, if you have an online clothing store, and someone searches “women’s cotton pants,” your business advertisement appears in the search engine results.

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7 Important KPIs to Monitor in Google Analytics

Google Analytics

Back in the day when I was new to the Google Analytics, I would often stare at reports for hours not knowing what to do.

Until I came to know about KPIs…

Google Analytics has various metrics & dimensions, so it’s very easy for anyone (new) to get lost in a sea of reports.

But once you define your business KPIs, you now have a clear goal & know which report to look at.  

Monitoring the right metrics will help you save time & most importantly, achieve your business goals.

In this article, we’ll be looking at some of the important KPIs you can start monitoring in Google Analytics.

These metrics can help you answer questions like

1. Which channel is giving me more returns?

2. Are visitors engaging with my content?

3. What time does the user take to convert once he visits my website? & more.

But before that, let’s understand KPIs.

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