What is Domain Authority and How Should You Build It?   

Two trillion and over: That’s the number of searches conducted by people on Google. These are people who search with intent. This includes the intent to buy products or services and also others gain information on specific areas related to those products or services.

Naturally, many of these searches are going to be related to the industry that you are present in – are you tapping into them?

Google Search Statistics

Personally, when I started my startup, making my website search-friendly wasn’t my first priority. Fast forward a couple of years and it is one of my top goals for the year. I realized one important but obvious truth the hard way: people don’t like being sold.

Of course, sales continue to be a very important part of my organization as it is for most. But making the sale to a customer who has come to you vs. you going to them, has very different dynamics.

In this context, I would like to explore one of the most critical parameters that can help you adjudge how you will perform in search: Domain Authority.

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12 Techniques to Maximize the Value from Your Backlinks

If you’re into SEO, you probably already know the value of a good ol’ backlink. After all, backlinks are an important ranking signal used by search engines to determine the authority of your website—and building more backlinks will most likely result in higher rankings.

So, it’s time to scale your outreach and build XXX backlinks, right?!

Well, not really. Links are no longer equal, especially because Google constantly innovating the PageRank algorithm with multiple ranking factors being added every single day.

You can longer ‘game’ the system ( Psst… PBN links) as Google can tell a fake backlink profile from a mile away —

PBN Website

What’s more, unethical backlinks can potentially harm your website—and most likely result in penalties that take months to overcome.

But what about ‘good’ links, aren’t all of them valuable?

Again, no. As mentioned, Google has multiple ranking factors, so they allocate different values to different types of ‘good’ links. In this post, I’ll walk you through techniques to maximize the value from your backlinks as reported by industry experts:

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SEO 101 – A Step-by-Step Guide to Doing SEO Yourself in 2019

SEO 101 Guide

How to scale your SEO, by yourself, with super limited or no budget at all? 

Let’s dive in! 

SEO (Search Engine Optimization) is much cheaper than purchasing Google ads or Facebook ads, while content has an amazing ROI.

SEO can also drive evergreen traffic, which means that even old pages are bringing visitors to your site. So, let’s focus what are top SEO strategies to grow your site or blog with no or very little budget.

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The One SEO Factor That Can Make or Break Your Rankings

Did you know that only 4% of people believe that backlinks can barely influence your rankings?

That means a whopping 96% disagrees with them. These people believe that link building is one of the best ways of making a mark on the top of the SERPs.

But if you think that acquiring just any type of link can get you there, you’ve got another thing coming.

While some links can catapult you to the summit, others go the opposite direction. So, rather than pursue every backlink opportunity that comes your way, you need to distinguish the good from the bad.

In this post, let’s look at this one SEO factor that can make or break your rankings: the quality of your link profile.

Let’s get the ball rolling.

What are the links?

Links can either be internal or externalFirst, let’s cover internal links. These are links that connect to internal pages of the same domain.

Here’s an example from Mondovo’s blog post on SEO content writing.

Content Writing

When you click the link, you’ll be sent to another page on the same blog.

Simple, right?

Internal links matter because it passes on traffic and PageRank to other pages in your site. Search engine crawlers will also have an easier time discovering them.

If you have a high number of internal links that point to a specific page, you’re sending Google a signal. You’re telling them that your page is important.

As long as you created this link naturally, Google will give that page a nod. Meanwhile, external links are links that point you to a place outside a domain.

If these links point you outside of your site, you can refer to them as outbound links. And if they are pointing to you from another site, you can refer to them as inbound links or backlinks.

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5 SEO Myths Still Fooling Marketers in 2019

(Source: Taylor Digital)

It is 2019, and in this day and age SEO specialists like to think they know what tactics and strategies work in SEO and what doesn’t. However, this simply isn’t the case. There are so many ‘SEO experts’ on the internet nowadays that people no longer know who to follow and who to avoid. Of course, there are still very reputable people and companies out there such as Moz, Matthew Howells-Barby and many others. But there is far more useless information out there.

One of the most common problems that I see is SEOs being drawn in by marketing myths that are just not true. In this article, I will go through some of the main SEO myths marketers are still falling for in 2019 and why they do in fact work.

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4 Highly Effective Link Building Trends to Lookout for in 2019

Link Building

Back in 2013, getting featured in the Top 10 search results on Google was a pretty straightforward task – do some killer keyword research, use the right meta tags and have a ton of backlinks to high-authority websites.

Just like the world around us has been changing and evolving, so has Google! Their engine has become more efficient; the crawler has become more intelligent, and the involvement of Google’s machine-learning AI system means that the criteria for ranking are constantly being re-evaluated for improvements. 

Now, in 2019, it’s just not enough to have a well-structured site with all the right keywords and necessary backlinks! Thanks to Google’s ever-evolving algorithm, we have to stay up-to-date with all the latest improvements and apply those changes to our website frequently. 

However, if there’s one thing that has remained constant all this while and has been proven to improve your ranking, it’s the process of building relationships with other relevant, high-ranking websites. 

Yes, that’s right – I’m talking about link-building! 

Though it is one of the oldest SEO techniques and has been proven to increase your website rankings substantially, many website owners underestimate link-building or think that it is dead – that’s why, today I will tell you why it is not, and how you can start doing it too.

Note: Link-building is a time-consuming process and takes time to show results. You can post a lot of unrelated links on your website to see a spike in traffic, but keep in mind, Google is intelligent and WILL penalize if you for promoting irrelevant backlinks on your website. 

Also, nothing tells Google you are ‘relevant’ better than other authorized websites linking to your page through related articles! 

Are you curious to know how this can be done? Then let’s take a look at some of the top link-building trends to look out for in 2019.

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A Complete Guide to Multi-Location SEO for Franchises

Multi-Location SEO

From managing multiple landing pages to building relevant local links, optimizing a franchise business for search engines is not easy. Your goal is to build a local SEO strategy for each business location and, at the same time, maintain brand consistency. Most importantly, you need to use your business data across multiple landing pages without duplicating it.

Here are some basics of franchise SEO you need to know when starting off.

Organizing Website Architecture

There are numerous practices franchisors use when building multi-location websites. For example, some decide to create individual domains for each location. Even though this strategy may help you rank higher for local searches, managing multiple assets simultaneously can be tedious. Moreover, searchers may be confused about seeing a bunch of domains for one brand.

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10 Link Building Tips That Can Make or Break Your Outreach Efforts

Link Building

Learning new ways to improve your search engine ranking can be ecstatic, exciting and promising at first glance, but taking a crack at it will tell you it is not as easy as it seems. And such is the case with link building through blogger outreach as an SEO tool.

Search engine optimization (SEO) has become a very important aspect of online marketing ever since the internet became a “thing” and search engines – especially Google – launched to make the Internet easier and more efficient to use. Utilizing several SEO tools has become an integral part of online marketing as your search engine ranking is directly proportional to the traffic your site gets.  

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How to Do Digital Marketing for Medical Websites

Digital Marketing for Medical Websites

The medical field is a tough cutthroat industry that requires smart marketers that have a really good understanding of the digital marketing landscape. Some niches like medical spas, supplements, plastic surgery can be more competitive than other areas. Some companies have healthy budgets that can be hard to compete with. But don’t let this scare you if you want to succeed in these areas you can with time and hard work.

Below are the areas I recommend as a starting point to gain more search engine traffic for your efforts.

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How to Set an E-Commerce SEO Strategy to Explode Your Sales

E-Commerce SEO Strategy

According to Statista, global e-commerce sales reached $2.3 trillion in 2017 and they’re expected to jump to astounding $4.88 trillion by 2021. Given these facts, we can conclude that the e-commerce sphere is expanding impressively fast. And, with it, the number of your competitors also grows.

As most of your customers never scroll past the first page of Google’s search results, just having a nice e-commerce site is not enough for you to increase sales. To grab your target audience’s attention, you need to optimize it for search engines and boost your rankings.

Here is how to build an SEO strategy that will skyrocket your sales.

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