How to Attract More Customers with Instagram Local Business Profiles

Over the last few years, consumer behavior has changed. For local businesses, having a good restaurant, a cafe or a comic book shop isn’t enough to attract more customers. It’s important to spread the word about your business online as a business’s online reputation impacts customer purchase decisions.  

One BrightLocal report says that 90% of customers use the internet to find a local business,

82% read online reviews for local businesses, and the average consumer spends around 14 minutes reading reviews before making a decision.

Instagram Local Business

Today, over one billion people are active on Instagram every single month and 90% of them follow at least one business on the platform, so it’s more likely your local customers use Instagram, too. Thus, it’s no wonder that Instagram is testing the local business profile feature to help local businesses attract their customers in-app. And if you want to make the most out of Instagram, let’s find out what is an Instagram business profile and how to use it for local marketing.

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Citation Link Building – How to Dominate Local Search

Citation Link Building

Links have always been the most important ranking factors. They still are today. And they will remain just as important in times to come. It is difficult to predict if this will ever change.

Search engines gauge the importance of a site by looking at the number and authority of sites linking to them. The more links they have the better their standing in search results. There are hundreds of other criteria, but links remain the most important of them.

The more sites that link to you, the more credible your site is. It is, therefore, important to remember that you want more links, but from credible sources.

In other words, we need credible & high authority sites to link to us. So that we are also perceived as credible by the search engines.

There are many ways to build links to your site. However, today we will start with the most popular link building technique used by SEOs worldwide. It is none other than Citation Link Building. 

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Big Debate #1: Should a Local Business/Service Provider even bother with a Blog?

The Big Debate! Should you or shouldn’t you bother with a blog, especially if you’re a local business / service provider? Bala Ayya and Sameer Panjwani discuss whether local service providers like dentists, carpenters, lawyers, etc should even invest in a blog or not. Are there other better avenues for the time and effort put in? Will a blog be the best ROI for their time?

During the course of the debate, Sameer and Bala arrive at what seems to be the best answer to this question.

There is definitely a “smarter way” to approach marketing for your local business. Learn about the approach and strategy you should follow if you’re a local business yourself or if you work with a lot of local business clients.

We should always be smart about our time, resources and money and not necessarily do what everyone else is doing!

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