Keywords are the foundation of every SEO campaign and are used to drive targeted traffic to your website. To select the most appropriate keywords for your business you will need to understand how your clients think to generate ideas and options best suited to your business.
These are keywords that consist of one word and represent large categories. One-word searches like “cars” or “bugs” are searched millions of times a month.
The search intent behind these words can mean just about anything, so they are typically phrases that are not pursued because the conversion rates are extremely low.