Why Instant Messaging is Crucial For Your E-Commerce Marketing Success

Instant Messaging & E-Commerce Marketing

Are you running a small e-commerce business?

If you are, then I’m guessing that you’re working with a freelancer, or you have employees that work remotely. 

After all, with today’s technology, it’s more than viable for marketing teams to operate without a physical office. You can use project management platforms to track your tasks, collaborate on website assets with cloud storage, and automate repetitive tasks to reduce human error, etc.

What these businesses can’t live without, however, are communication solutions that bring the team together and help them accomplish goals as a unit.

If you still rely on emails as your primary communication channel, then your teams are bound to experience bottlenecks as especially when you start scaling your business. 

Apart from the fact that employee email accounts often get cluttered, there’s also the issue that emails aren’t “instant.” All these make internal communication in your marketing team more time-consuming, less efficient, and overall unreliable. 

In this post, we’ll explore the benefits of instant messaging or IM as an alternative to emails for business communications.

But first, let’s take a closer look at the problem at hand.

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