Have you ever searched for a specific type of business on your smartphone when you’re out with your family or friends? With growing mobile usage, the chances are that you’ve!
In fact, to be more accurate, you have conducted a hyperlocal search.
Hyperlocal SEO is crucial for any business be it online or offline. You simply can’t ignore it while setting up your business at a specific location or choosing your local target audience.
With Google’s Pigeon update, the focus has moved to hyperlocal search by reducing the search radius for local queries. Hyperlocal SEO helps local businesses rank higher in search results and improve the number of loyal local customers.
Therefore, with the recent updates in Google Algorithm and fast-changing trends in SEO, we cannot ignore the importance of hyperlocal SEO.
Let us understand in detail what exactly hyperlocal SEO means and how you can gain local customers by teaming it up with micro-moments.