How to Optimize Micro Moments in Hyperlocal SEO

Have you ever searched for a specific type of business on your smartphone when you’re out with your family or friends? With growing mobile usage, the chances are that you’ve! 

In fact, to be more accurate, you have conducted a hyperlocal search.

Hyperlocal SEO is crucial for any business be it online or offline. You simply can’t ignore it while setting up your business at a specific location or choosing your local target audience. 

With Google’s Pigeon update, the focus has moved to hyperlocal search by reducing the search radius for local queries. Hyperlocal SEO helps local businesses rank higher in search results and improve the number of loyal local customers. 

Therefore, with the recent updates in Google Algorithm and fast-changing trends in SEO, we cannot ignore the importance of hyperlocal SEO. 

Let us understand in detail what exactly hyperlocal SEO means and how you can gain local customers by teaming it up with micro-moments.

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How Experienced and Expert Online Marketers Can Help Enterprises Move up the Competitive Ladder

Move up the Competitive Ladder

If having a website is obligatory for any enterprise large or small, then it is equally necessary to have the right supporting and expert SEO service. Without a solid SEO foundation, a website just does not achieve the traction it requires to move up the competitive ladder.

Search engine optimization or SEO, on the face of it, is apparently easy. It involves some keyword research, link building, analytics, a bit of social media, content marketing and blogging with a PR here and there.

One might argue that there is no need to bring in a third party SEO expert when in-house staff can take care of these little things. These little things, however, add up to a larger whole that is quite complex if looked at in depth.

SEO today is an art and science blended with experience and expertise. It is also time-consuming and does cost money. Still, however, for a company to generate traffic and revenues it is a wise thing to assign internet marketing to those who have resources, skilled people, and capability.

Let’s consider one by one all that that goes into a simple term SEO.

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11 Customer-Centric Approaches to Increase E-commerce Revenue

2017 is moving towards its end, and as of now, it has proved to be another great year for e-commerce. The industry has stepped out of the infancy, and the retail leaders are now so mature that some are talking about same-day deliveries, advanced payment gateways, and drone shipping careers which ultimately helps to increase e-commerce revenue.

Increase E-commerce Revenue

From the utilization of social media channels to a massive customer shift towards m-commerce, e-commerce has gone through some major developments this year. Retailers are pushing the boundaries of OmniChannel strategies and are continuously coming up with new and innovative ideas to experiment all the time.

Importance of Customer Centricity in E-commerce

Brands and enterprises grow when they learn to spot new opportunities and implement new strategies. Same is the case in E-commerce as it continues to grow and evolve rapidly. Entrepreneurs and business owners must always be in a strong position to test new growth initiatives and most importantly, improve the shopping experience.

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How to Create An Effective B2B Mobile Marketing Strategy

The number of searches done through mobile devices has long taken the first place from desktop computers. This means it’s only natural that B2B mobile marketing is on the rise, steadily getting more and more of the total search interactions. Thus, online businesses are in a situation where they have to adapt their B2B mobile marketing strategy in order to get the edge in today’s highly competitive industries. With more than half of the B2B decision makers using mobile devices for research purposes, you can’t really afford to pass on that huge market share anymore.

In this article, we will take a quick look at some of the best tactics to adopt when creating an effective B2B mobile marketing strategy. Let’s get started.

B2B Mobile Marketing Strategy

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