The 5 Best Technological Trends for Digital Marketing Campaigns to Look Forward to this 2019

Digital Marketing Campaign

The unprecedented expansion of e-commerce has shown no signs of slowing down as it remains to be a burgeoning trillion dollar industry since breaching its first $1 trillion global sales in 2013.

By 2021, it is forecasted that 2.14 billion people worldwide will become digital buyers with global e-commerce stores raking in a whopping $4.8 trillion in sales.

So how do you get your share of this pie?

You need to up your digital marketing game. After all, online retailers that have a digital marketing plan stand to gain 2.8 more times in revenue. 

While the basics of a successful digital marketing strategy have remained the same—great products, relevant content, a strong brand, and a well-targeted audience, competition is steep. With technology constantly evolving and attention spans reducing, the only way to get ahead is to stay informed.

Read on to learn about marketing tech trends that defined the year that was, and what you can leverage for 2019.

Digital Marketing’s Defining Moments in 2018 

  • Mobile commerce: Up to 79% of mobile phone users bought a product or service online using their device, but the desktop still maintains a higher conversion rate of 4.02%.
  • Social media marketing: Despite the recent controversies, Facebook is still the #1 social media network and drives an average of 85% of e-commerce orders, while 75% of Instagram users are prompted to take action after seeing an advert on the platform.

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4 Tips to Upgrade Your Online Marketing

Online Marketing

Nowadays, developing a remarkable marketing strategy is harder than it looks. Of course, you’ve seen that brilliant ad on Facebook, and it seemed easy to reproduce. However, the reality is always different.

Crafting a high-performance online marketing strategy implies more factors. The person who develops it, the team which helps, the marketplace’s condition, the budget involved, and most importantly, the purpose of the digital strategy.

In today’s post, I’m sharing 4 important tips to upgrade your online marketing performance and take your business to the next level.

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How to Optimize Product Images for Ecommerce SEO

Ecommerce SEO

The more traditional means of e-commerce SEO are fierce. Outranking the Amazon’s, Zappos’, and big-box retailers of the world is a near-impossible feat for most e-commerce stores. Just breaking page one for a competitive product keyword can be a milestone in itself. 

The fact of the matter is – most speciality retailers and online stores must climb a steep uphill battle when it comes to e-commerce SEO. And while many of these online retailers make creative use of social media and content marketing to reach their target audience, some are still finding success with search. 

One SEO practice that commonly gets overlooked is optimizing product images. Because many users explore Google Images for products of interest, this platform makes a unique angle to your greater SEO strategy. These techniques go beyond just Google Images, too, increasing the likelihood of appearing in the organic “Images for” snippet, all while giving a much-needed SEO edge the product page in itself. 

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How to Improve Website Traffic Without Any Content Modification?

Website Traffic

Are you desperately trying to improve your website traffic but can’t figure out a way to achieve that aim? Have you tried to make your website more appealing only to see your effort go nowhere? Do you want to know how you can boost website traffic effectively within a few weeks?

If you have silently nodded your head in agreement to the above questions, you are not alone. There are millions of website owners like you who want to attract traffic to their site but don’t know where to begin.

In this blog post, we will reveal four effective strategies that can help you to boost your website traffic without any content modification.

#1. Build a Social Media Presence

Social Media

Social media is the most effective platform to gain recognition online, build a community of like-minded individuals and also improve the bottom line. However, not many business owners leverage from social media to promote their services.

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How to Create a High-Quality Kickstart Campaign for your Video

Videos are known to impart a lasting impression on viewers. It is evident from the billions of dollars that countries around the world spend on advertising videos. Similarly, a video can define whether any campaign you launch becomes an astounding success or fails miserably.

Nowadays, the most common platform for popularizing a campaign is by posting videos on YouTube.

Here are some tips on how to create a high-quality kickstart campaign for your video.

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7 Steps to Start Your Own 7-Figure Digital Marketing Company

Digital Marketing Company

Building your own marketing company can be a difficult task; it needs time, money and expertise. There are no shortcuts to start a business, let alone a digital marketing company. You need to take the steps necessary but in your own way.

Only you can transform a small startup into something huge. There are not any good resources or guides out there that show you how it is done. You want to take your business somewhere, but you do not know how, and it can be frustrating.

However, there are some key points you have to keep in mind if you want to succeed. In this article, we will highlight some steps that every startup digital marketing has to take in order to become a 7-figure company.

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Should You Be Using Multiple H1 Headers on a Single Page?

HTML 5

With the advent of HTML5 platforms, there’s been a lot of confusion regarding the old H1 Header rule in SEO world: ONLY USE ONE PER PAGE. 

Is this “SEO rule” still relevant with HTML5 platforms? Or has this advancement changed the game slightly? Logically speaking, Google has always prescribed a single H1 Header per page for the purpose of highlighting the main purpose of the article. This rule forced SEO specialists to plan and

implement semantic core based on one main message/keyword per page. 

But as with many aspects of the online world, answers aren’t always as simple as they seem to be and things change continually. What are the intricacies of this niche you need to know? 

Let’s start at the beginning to assist newbies and pros alike.  

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How to Use Kaizen to Improve Your SEO Strategy

Improve Your SEO Strategy

Trying to improve your SEO strategy, but you find SEO to be an uphill battle? Are you experiencing frustrating bounce rates? Consider Kaizen, a method for improvement developed in Japan. It’s been applied to many businesses and business functions to optimize workflows and efficiency.

Among its major benefits are that it’s fairly easy to implement. It can be taught and shared with your team and documented as you go to provide insights into what matters most: the user experience. Kaizen helps you improve your SEO strategy slowly and steadily.

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Re-Thinking Digital Marketing by Automating your Analytics

Digital Marketing

In early 2018, headlines were dominated by the Cambridge Analytica scandal. The general gist of the scandal was that a data collection firm had improperly obtained Facebook information to build voter profiles.  

The scandal further suggested that those voter profiles were used to create fake news stories in order to persuade voters in one direction or another. While the way in which the information was used may have been abominable, the truth is the information Cambridge Analytica obtained was not necessarily particularly private or sensitive.  

It was information that voters themselves shared about themselves to family friends and a select segment of the general public. In essence, all Cambridge Analytica did was figure out their preconceived notions and deeply held political beliefs and create news stories they were already predisposed to believing and therefore did not question.  

While once again, this is a heinous use of technology, the truth is, it also offers a tantalizing glimpse into the future of marketing. Here are three lessons to learn from the Cambridge Analytica scandal. Read More

Marketing Funnels: Why Your Business Needs an Automated Marketing Funnel

Automated Marketing Funnel

One of the latest trends which have revolutionised the digital marketing world we see today is the introduction of and use of Marketing Funnels; otherwise known as sales funnels.

With an ever-increasing volume of new businesses and a surge in the volume of new web pages and social media sites, the pressure to stay above competing businesses is challenging, not to mention expensive.

Struggling to increase online visibility? Reduce the bounce rate of your site, and turn visitors into loyal paying customers? Don’t worry. An automated marketing funnel is a way forward to increase your overall profitability!

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