You’ve started a brand new digital marketing agency and you’re hungry to land your first SEO client. Congratulations, truly.
At this point, you’ve likely been doing killer SEO on your own for awhile, either in an agency setting, as a freelancer, or through an in-house position. You have a great skill set that is valuable for many businesses and you’re confident that you can deliver some results for them.
Owning and operating a new agency isn’t as simple as having technical skills. If you focus solely on your technical prowess or what the service offerings of your agency are, you’re dooming yourself to failure.
Let me tell you a quick story.
A little less than a year ago I started my own lead generation agency. As many of you can relate, I had spent the last 3 years working on inbound campaigns and optimizing the sites of many clients in various different industries. I foolishly believed that my skill set would be all I needed to grow my revenue to 1+ million in the first year.