How Influencer Marketing is Better Than PPC Campaigns

Influencer Marketing

Influencer marketing is the most effective and popular type of marketing preferred by online marketers across the globe. In 2017, 86% of marketers used this form of marketing and out of them, 92% of marketers reported that this form of marketing has been highly effective for them.

Because of this, 63% of companies have reported an increase in their budgets for influencer marketing. This implies that brands understand the significance of influencer marketing. It is arguably the best way to gain and retain customers.

On the other hand, when we talk about pay per cost (PPC) advertising, the traffic converts 50% more than organic traffic. Also, it is easy to measure, monitor, tweak and track PPC campaigns. When businesses want to see campaign results as soon as possible, then it is best to go with PPC advertising. It is the fastest method to run a campaign and get results almost immediately.

There are a number of ways to generate traffic, but PPC and influencer marketing have grown as the most popular ones. Each of these forms of marketing have their own pros and cons. But in general, influencer marketing is possibly the best way to go for. This post will show you why and how influencer marketing is better than PPC campaigns.

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6 Result-Driven Ways to Increase Your Local SEO Visibility in 2018

Increase Your Local SEO Visibility

Being a digital marketer, you are always looking for innovative and result-driven ways to increase your business visibility online. Local SEO is one of the most effective online search strategies for local businesses to receive a stable and growing stream of highly-targeted traffic, without having to invest a fortune in traditional advertising methods.

It is important to know that more than 92% users prefer to deal with companies that appear on the first page of local search results. Therefore, you can’t ignore the importance of local SEO. Another study suggests that 18% of consumers who conduct a local search on their smartphones, visit a store/restaurant on the same day. And if your business is not ranking higher in your area, your business location could be losing out to competitors.

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Competitor Analysis – The Best Way to Get More Traffic to Your Blog

Get More Traffic to Your Blog

In a modern commercial race, every business owner wants to outrun his or her competitors. I’m sure, you are not an exception. You’ll be surprised, but your competitors are the first people who would help you to become better and get more traffic to your blog.

Here I’ll try to explain how to improve your business strategy and increase visitors through competitor analysis.

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7 Things a Digital Marketing Manager Should Consider Doing Right Now

Consumers are increasingly relying on the digital world to find the most suitable products and services for their daily requirements. According to Google, over 80 percent of consumers use search engines to gain information about local businesses and products.

Digital Marketing Manager

Consequently, the role of digital marketing and the digital marketing manager is becoming extremely vital to the long-term success of an online business. If you are a digital marketing manager, here are seven things you must consider, to stay competitive and grow your online business.

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In-house or Agency: The Best Choice for PPC Marketing

PPC Marketing

Pay-Per-Click is one of the best online marketing investments you can make for your business. Not only is it a cost-effective way of getting quick entry into the digital space, but it also provides you with handy data about your products/services.

Bing and Google Adwords PPC ads are affordable marketing platforms that deliver fast results. More importantly, they can help you reach people most likely to be interested in your brand – based on demographic data and interest targeting. 

According to Google, search ads can increase brand awareness by 80%. So PPC is inarguably one of the best ways to increase your presence whilst driving high-quality traffic to your site. There is also some data to suggest that a PPC visitor is 50% more likely to make a purchase than an organic visitor. So when it comes to SEO vs. PPC, the latter can give you a much better conversion.

There’s no question about whether PPC should be a part of your online strategy. It’s a powerful avenue that will contribute to your business goals and it even works seamlessly with other marketing campaigns. The real question is: who are you entrusting with your PPC management? Despite all the benefits to Pay-Per-Click marketing, there’s also room for error and bad ads can have a negative impact on your site.

PPC needs to be approached with best practices in mind. With the right knowledge and with enough time to fully manage the process. With that in mind, is it better to hire an in-house team or sign up for an agency? Here we look at the pros and cons of both.

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All Keywords Aren’t Created Equal. Why it is Still Important to Focus on Long Tail Keywords?

A lot of SEO beginners and self-proclaimed experts have the tendency of focusing on the most popular keywords while executing their online marketing strategies. This is because they think that the ‘biggest keywords’ will automatically lead to high conversions and more money-which is actually a huge misconception. It’s no wonder why a lot of guys in the online marketing business keep asking; is it still important to focus on long tail keywords?

Long tail keywords

Well, even before we dive into the details of answering this question, you should consider the fact that about 70% of terms searched on all the major search engines are long tail keyword searches. Owing to that simple fact, you don’t even have to be an expert in analytics to realize the significance of long tail keywords. Read on if you want to secure one of the top spots in this highly competitive online business.

What are Long Tail Keywords?

Essentially, long tail keywords are longer, more specific key phrases or keywords consisting of more than two words. There is really no ‘standard’ set to determine the length a long tail keyword but it is widely accepted that any keyword with more than three words is a long tail keyword.

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Long-Tail Keyword Research: Find more than 1000 Keywords in No Time

This article will demonstrate exactly how you can use Mondovo’s Free Keyword Research Tool to find more than 100 1000 long-tail keywords in less than a minute for your niche site. Finding long-tail keyword research can typically be time-consuming but we show you how it can be done in super quick time!

Will you spend half an hour or more for something that takes less than a minute to get done?

I guess not.

Unless of course, you have all the time in the world, or you are living on Venus, where a day lasts a whopping 5,832 hours, or it’s something you terribly enjoy doing and hence can’t help.

long-tail keyword research

Humor apart, we all want our work to be completed fast. As in, real quick. That’s the reason why I am here today to show you how you can generate more than 1000 long-tail keywords in less than a minute.

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Rapid Fire #1: Start with SEO or Social or PPC? How Hard is SEO? And more…

Bala Ayya fires away some quick questions at Sameer Panjwani, founder of Mondovo.com, on SEO.

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Where do you first start with SEO – Keyword Research, On-Page, ..?

Sameer Panjwani speaks about the first things you should do when strategizing an SEO action plan for your site. Too many people are confused as to where they should start. Should you start with keyword research, should you focus on on-page aspects or should you even start with SEO?

All these questions and more are answered with a clear course of action on how you should start with your SEO.

If you have any follow up questions or have any other video requests, do post them in the comments section below.

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Q&A: I am looking for a way/tool to collect data for keywords that Google Planner doesn’t provide. Any Google keyword planner alternative?

The tool we would recommend as the best Google Keyword Planner alternative would be the  Bulk Search Volume tool by Mondovo.

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