In this short blog post, Sameer covers some pros and cons of using an SEO Tool. You might not need it for many things but there are a few purposes where you should definitely consider using one.
An SEO Tool can be useful to save time, gather actionable insights and make you more efficient. Watch the video to learn more.
Yes, there is and it’s called Mondovo — one of the best tools online for rank checking.
With Mondovo, there’s no limit to the number of keywords or domains you can do rank checking for. In addition to the inexpensive subscription plans — worth $20, $40, and $80 — Mondovo offers custom plans that let you track Google rankings of many domains and as many keywords as you need. To give you an idea of how cost efficient Mondovo is compared other toolsets in the market, it cost only 3 cents in monthly fees to schedule a monthly rank tracker for as many as 100 keywords.
Furthermore, Mondovo there’s also a Pay-As-You-Go component clubbed with the subscription plans that let you do a quick top up of your account and continue running your rank trackers even after you’ve exhausted your credit balance.
First, let’s fire off an accusation.
Not at anyone per se, but more of a statement of fact as we see it. Rank Trackers today are slightly misleading when it comes to telling you how to measure your search engine rankings. I’m not implying that the data they’re presenting is wrong – not at all. But more along the lines that the data they’re presenting is too literal. Measuring your ranking performance based on just search positions isn’t as insightful anymore as opposed to a ranking metric with intelligence behind it.
Let me explain.
Data is only relevant when it can communicate an insight beyond the obvious. Imagine a scenario where two companies are competing online. Company A is doing all it can to rank higher and in the SERPs, their site is ranking higher. But. Company B is working smarter. Through better optimization techniques, they’re managing to pull in more traffic with a lower SERP ranking. If you were to ask any digital marketer or SEO professional, they would tell you that Company B is doing a better job since it’s able to extract more ROI from it SEO efforts. (Although I’m loathe to admit that for some clients, Company A is the way to go. Sigh.)
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First. A Confession…
I’m not an SEO guy, never was, never will be. Even though I work for a company that makes an SEO & Social Media Toolset, I’m more of a marketing sort with an eye for the consumer. This means that when things get complicated, I’m the first person to raise his hand and say: “Hey! I don’t think this is simple to do. How can you expect our users to get this?” My personal attitude towards SEO is looking at it like Algebra – lots of doubt and suspicion but tempered with the grudging acceptance that it is useful once you understand it.
So that’s why when we were planning to revamp our existing Rank Tracker, I thought it’s a perfect time to poll our target audience and get their thoughts on rank tracking. And boy, was I in for a shock. Close to 35% of the businesses we polled didn’t track their rankings regularly or have a clue why they should. Another 25% said that they’ve attempted it – since everyone they’d spoken to said it’s terribly important – but didn’t really understand what to do with the data. The remaining 40% understood the importance of rank tracking but didn’t have time to do it themselves so hired agencies or SEO professionals to do it for them.
