Measuring Search Rankings: Why “Traffic Flow” matters more than a #1 Ranking on Google

traffic flow mondovo

First, let’s fire off an accusation.

Not at anyone per se, but more of a statement of fact as we see it. Rank Trackers today are slightly misleading when it comes to telling you how to measure your search engine rankings. I’m not implying that the data they’re presenting is wrong – not at all. But more along the lines that the data they’re presenting is too literal. Measuring your ranking performance based on just search positions isn’t as insightful anymore as opposed to a ranking metric with intelligence behind it.

Let me explain.

Data is only relevant when it can communicate an insight beyond the obvious. Imagine a scenario where two companies are competing online. Company A is doing all it can to rank higher and in the SERPs, their site is ranking higher. But. Company B is working smarter. Through better optimization techniques, they’re managing to pull in more traffic with a lower SERP ranking. If you were to ask any digital marketer or SEO professional, they would tell you that Company B is doing a better job since it’s able to extract more ROI from it SEO efforts. (Although I’m loathe to admit that for some clients, Company A is the way to go. Sigh.)
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Why Should I Use Mondovo?

For digital marketers and business owners trying to carve a niche for themselves in the digital marketplace, there can be no resource more precious than time. The unfortunate hallmark of many digital marketing tools available today are that very few, if not none, actually offer you the ‘all in one’ convenience without sacrificing data depth and accuracy. Although we might be a little biased, we believe we’ve created something special in Mondovo because:  Read More

How Not Checking My Site’s Metrics Cost Me $70,000+ in Lost Business

I’ve chosen to keep the website url anonymous because it could affect the brand image of the site but I thought it’s important to share this lesson.

They say, ‘ignorance is bliss’. You can’t be stressed by something you don’t know or don’t think about. So here I was, living this wonderful stress-free life, happy and content with everything going on with my real estate website because I had a few sign ups here and there and things “seemed” to be going alright. When you’re in such a state, there will come a time, and hopefully reading this article will be that time, when you realize that this ignorance of not tracking or measuring key metrics can be the cause of many a pain in the future…

Even though I would consider myself to be quite tech savvy and also aware that keeping a tab on your stats is important, I never really got down to looking at any of my site’s stats for a long, long time. I was only looking at sign ups, sales and enquiries and the numbers always used to be volatile, so nothing struck me as being abnormal. I was not aware that the traffic to my site had actually been on a steady decline. I was slowly losing rankings for my key terms. A few of my older articles had links to sites that did not exist anymore (I later realized there were 14 broken links spread across 173 of my blog posts).. In short, things were not going well and what’s worse, I didn’t realize any of this.

Then, doomsday struck. Read More

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