How to Create Engaging Content in the “Boring” Industries

engaging content

One of the strategies that you can implement when preparing a marketing strategy is content marketing. Many marketers are stuck on the phase of developing an editorial plan because they cannot come up with any topic that wouldn’t bore the readers to death.

This article gives you a way out of this situation.

What are the Boring Industries?

First things first, let’s define what boring industries are. Accounting, insurance, banking, and law almost certainly fall under this category. Plumbing, roofing, real estate and many others do as well. 

In fact, most industries can be called boring because the content they can produce is not newsworthy. What are the interesting industries then? Eco-friendly shopping bags or hipster shoes? They’re not interesting, they’re trendy. 

If you continue to describe industries as interesting and boring, think of crab fishing. It is an industry, where lots of bearded men sail the sea in gloomy weather and perform a series of boring and repetitive tasks to get some crabs out the water and sell them. Yet it has its own Discovery Channel documentary that millions of people enjoyed. 

It is not about the industry itself. Rather, it is about your ability to show the most interesting things in the industry. If the oil industry could do it, as a case study in Forbes suggests, you can do it too. 

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11 Ways to Amplify & Promote your Content

Content Promotion starts much before you publish a piece of content. There are few things you should consider doing before publishing your content and after publishing your content.

Here is a summary of the points mentioned in the video:

Pre-publishing Phase

Step 1 – Influencer Grooming
Try to attract the attention of potential experts or influencers in the topic that you are writing about.
– Ego Bait
– Asking for Opinion
– Collaboration

Step 2- Keyword Optimization
Do Keyword Research and identify your potential target term

Post – Publishing Phase

Step 3 – Internal Linking
Make sure that you appropriately link to the newly published content piece from other pages within your site

Step 4 – Outreach
Reach out to the influencers you’ve identified in step 1 notifying them about the post. Alternatively, try to build some links back to by offering to guest post on other authoritative blogs.

Step 5 – Newsletter
Leverage your captive audience by sending out a newsletter to them updating them about the newly published piece of content.

Step 6 – Social Channels
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