How 3 Smart Brands Turned Negative Reviews into Opportunities: A Quick Case Study

Negative Reviews

It’s easy to fall into the temptation of lashing out when your business receives a negative review. After all, we too, have feelings! When we’re criticized, our natural instincts take over. You could either pick a fight or simply shrug it off as if nothing had happened. But nowadays, customers have the ability to broadcast their negative feedback with just a single click. So, what’s a brand to do? 

Rather than addressing them, a lot of today’s businesses choose to turn the other cheek and ignore negative sentiments from customers. But we’re no longer living in a world where businesses are in control of what to communicate to their customers.

In fact, ignoring negative reviews might actually make matters worse for your brand. 

However, bad reviews may not be as problematic as you may think. According to a 2017 study of over one million local reviews, the number of reviews you get has a direct effect on your brand’s performance on search engine results.

In the survey, high-ranking listings were found to have an average of 38 reviews, while the low-ranking ones have an average of 14 reviews or less. The gist of this is that the negative reviews you get are still added to the total quantity so the more reviews you get, the higher your search engine ranking will be. 

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5 Effective Local SEO Optimization Tips and Strategies

Local SEO Optimization

A growing number of small business owners and entrepreneurs are beginning to fully appreciate the importance of dedicating time and resources to Local SEO optimization. After all, who doesn’t want to get found by new customers for keywords they specialize in?

AdWords and other forms of paid advertising can help, but they can also be extremely costly, and if you don’t continuously pay, the results disappear instantly. This is not the case with SEO, and this is just one of the many reasons local businesses are relying on SEO optimization tips and strategies to succeed.

If you’re new and still not sure what local SEO is and why it’s important, read this article by Moz.com. Before you launch your business website, here are some useful local SEO optimization tips and strategies.

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Organic SEO Vs Local SEO – Which Works Best For Small Businesses?

Organic SEO Vs Local SEO

Being a part of an online business, your websites’ search engine ranking is determined by SEO (Search Engine Optimization). Your ranking decides the amount of traffic that your website will acquire eventually. However, a stunning 90% of all site clicks originate from the best five query output positions.

In view of this, an inquiry that maladies entrepreneurs, business visionaries, and bloggers alike are “How to get a higher rank on search engines?” Should you concentrate on local SEO or organic SEO for your site? What makes these terms unique, in any case?

For reasons unknown these answers can vary contingent upon what you need to rank for. Here, it’s time to cover the fundamentals of local SEO and organic SEO to enable you to figure out where to centre your endeavours with a specific end goal to yield the best outcomes for your business.

If you’ve been currently advertising your business online, you’re most likely acquainted with both local SEO and organic SEO. Yet, you may wind up pondering what’s the distinction between the two. So, let’s find out.

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