Why Customer Experience (CX) is the Future of Digital Marketing

In the recent years, it has become quite clear that all successful marketing strategies aim to please the customers. Their voices are the ones that shape the market, establish brands, and directly influence sales, so it seems logical that marketing efforts should work towards improving their experience.

So, what does a CX-focused plan consist of? How do you ensure optimal customer experience through marketing? Why is CX actually the future of digital marketing? Those are all questions we will try to answer in this article. Let’s get going.

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How Big Data Drives Your Digital Marketing Business

How Big Data Drives Your Digital Marketing Business

Over the years, the marketing world has transformed by leaps and bounds. Today, what we have before us is a “digital revolution” that is being increasingly fueled by data. In fact, Big Data is the buzzword among digital marketers now. More and more organizations and businesses around the globe are embracing Big Data to power and streamline their digital marketing strategies.

Big Data certification courses have made it easier to understand the essential tidbits of data and how it can help you transform your business for the better.  We live in a digital age, and today, with the increasing prominence of ed-tech tools and platforms, it has become far more accessible to gain relevant knowledge, than it was a decade back.

These edtech platforms offer numerous benefits over the traditional methods of acquiring skills. One clear advantage is the ability to learn anytime, anywhere. So, we recommend you to check them out and get started on your journey! 

According to the HBR 2017 Big Data Survey, organizations are leveraging Big Data as it leads to reduced expenses, open up opportunities for innovation, and scales up their revenue. Modern digital marketers are relying on data and the available numbers to drive their digital marketing decisions and strategies.

Estimates have already hinted that by 2019, the global revenues of Big Data & business analytics software will increase from $122 billion (as of 2015) to over $187 billion.

So, what does all of this mean? That data is in high demand, and data-driven marketing is the real game now.

It also means that the job opportunities in this field are always on the rise. With organizations increasingly moving to data-driven methods and technologies, they’re always on a look-out for upskilled data professionals. So, if you’re aspiring to be a successful data professional, let’s tell you – there couldn’t be a better time for you to start.

Now, let’s look at how Big Data is driving digital marketing strategies. 

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Google Analytics Vs Website Visitor Tracking

Google Analytics Vs Website Visitor Tracking – Two members of the website tracking data family but still poles apart. Let’s take a closer look at what separates Google Analytics from Website Visitor Tracking.

 Google Analytics Vs Website Visitor Tracking

The focus on website analytics is becoming increasingly evident with more attention being paid to the importance of activity, engagement, conversion and understanding of behaviours and patterns in order to measure the success of campaigns and generate sustainability for return on investment.

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15 Time-Tested Trigger Words that Boost Online Sales

For savvy online marketers, it’s important to know how to craft a convincing language to boost online sales. Words are powerful tools. They can evoke strong emotions and spur people towards taking specific actions. As much as 90% of web visitors who read your headline also read your call-to-action. So, crafting the right sales pitch can truly make or break your campaign performance.

In order to write a persuasive copy that influences people to make a purchase and boost online sales, cleverly use any of these tried-and-true trigger words in your next marketing campaign.

1. Free – Even with so many advertisements that use the word ‘free’ for things that actually come with a price, people are still attracted to this word because it taps into our overwhelming hunger for more. We envision all the new experiences we can have with the free product, and it starts to feel a need rather than a desire. The word ‘free’ immediately ignites our imagination.

Boost Online Sales - Free

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How to Avoid “Accidental Evil” In Your Agency Business?

Summary:

Casey_1792Casey Cobb helps organizations thrive by keeping founders focused on delivering value. Casey believes in testing assumptions early and often — and puts that theory in practice as a software engineer, inventor, angel investor, writer, and speaker. He has co-founded three companies, including web development agency Project Ricochet, and speaks regularly at conferences, accelerators, and companies on topics ranging from co-founder selection to his popular “Avoiding Accidental Evil” keynote.

He’s written 30+ articles on the intersection of technology and management, and gives back as an entrepreneur by advising several software startups. Casey lives in the San Francisco Bay Area with his wife and 3-year old son.

https://projectricochet.com/    project-ricochet-facebook    project-ricochet-google-plus    project-ricochet-twitter    project-ricochet-linkedin

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Why is it hard for agencies to get “Great Clients” & clients to get “Great Agencies”?

Why is it Hard for Agencies to Get Great Clients & Clients to Get Great Agencies?

“Within the proposal, a lot of agencies are actually really bad in telling the potential client what they are going to get with their money. They’re not concerned talking about the results.”

“They [the clients] make money but they don’t know why they make money? Or how they make money?”

“There were huge holes in my business model. I really wasted a few months of time, doing that as opposed to going in the direction I am going now. ”

What are the common mistakes agencies make when pitching to clients? What are the common mistakes clients make when it comes to selecting an agency? Learn answers to these and a lot more in an insightful conversation we had with John Doherty, the founder of Credo, marketplace to connect businesses with the right marketing professional.

Watch or Listen to the full interview: (transcript and summary available as well)

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How this Agency closes 40% of its proposals, tripled its monthly retainers and doubled their annual revenues

Darrell Evans and Mondovo Interview - Agency 1 on 1

“We close 40% of the proposals we send. And for the 60% who didn’t close … I’ll tell you what, we didn’t close what is called the ‘Knowledge Gap’”

“We are ok with spending up to $2,800 for acquiring a customer”

 “Networking is a great revenue source but it is not scalable and if you are planning to scale up your company, networking is not going to do it.”

What does it take to run a successful marketing agency? Are you pre-qualifying and filtering your leads before spending too much time on them? Are you educating your customers? How do you deal with clients that are not the right fit. Get answers to these and a lot more in an insightful conversation we had with Darrell Evans, the co-founder of a Las Vegas based marketing agency called Yokel Local.

Listen to the full interview: (transcript and summary available as well) Read More

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