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How to Make Google Trends a Part of Your SEO Strategy

Google has become an important part of our lives. Being one of the world’s top-notch search engines, it really has become ingrained in the daily lives of people. Google has made it possible to search for almost any kind of data that can be used for research or marketing purposes.

With the appropriate information, businesses can better align marketing tactics. Other than this, it is also important to understand the behavior and interests of targeted audiences which is why you have something called Google Trends.

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You will hardly find a business not doing Search Engine Optimization, or simply calling – SEO. In the last few years, search engines have changed their algorithms and users have changed their patterns of browsing content.

From ‘SEO driven content’, we have moved to an era of ‘content driven SEO’. If you are still busy creating content that serves your SEO requirements, hold on. Take a breather and read this guide to know what ‘Content-driven SEO’ or SEO 2.0 as I call it, is all about. Read More

Is Asking Questions a Better Way to Search the Web? [Find Out in Under 4 Minutes]

Many SEO experts devote a tremendous amount of attention to keyword research. They are constantly trying to figure out what keywords would be most effective for their clients in general, and their individual projects more specifically. But how important are keywords these days? Moreover, is asking questions a better way to search the web?

Keywords are still critical to search engine results pages (SERP) in that they form the foundation of how Google and its competitors rank sites for searchers. There has to be some baseline measuring tool, and keywords are it. Yet a paradigm shift is now underway. Google, Microsoft, and a handful of other technology companies are implementing machine learning, artificial intelligence, and voice recognition technologies in ways that are changing how people search the internet.

As those technologies are advanced, more emphasis is being put on long-tail keywords. This could inevitably lead to a point in time where it is more productive to focus on questions users might ask rather than single keywords. In short, internet searches are becoming more conversational.