In today’s marketing world, the words on everyone’s lips are ‘sentiment analysis.’ As businesses strive to get ahead of the competition by earwigging on their customers – and potential customers – sentiment analysis is rapidly rising up the ranks to become the most important tool in a marketer’s arsenal. It’s no wonder then that there are so many different tools out there as software companies race to get on board with this hot new trend. Sieving through all of these tools can be time-consuming and frustrating when, having chosen the right one, you discover that it’s outside of your budget. Here are eight best sentiment analysis tools by range to allow you to choose the right tool.
“The customer’s perception is your reality. What they think about your products, MATTER. If you don’t put your customer’s perception first, THE GAME IS OVER.” – Sharfaraz Ahmed
Social listening is all the rage, and it is constantly expanding as we learn more about it. We need to start taking what our customers think into account. That includes what they are saying about us and our companies online. The only way to grow is to adapt and evolve. The only way to do that is to actually listen to the people you are trying to engage with. Sentiment analysis is probably the best form of social listening, and it is something I will always vouch for. But what is it, how does it work, and is it actually beneficial to you?
What You Will Learn
Before I hop into all the details, please read through a brief rundown of the topics that I will be covering in this guide:
- What is sentiment analysis?
- What the point in it is?
- How it can boost your business?
- The setbacks