SEO strategies Archives

Is it Worth Trusting Google On SEO Advice?

Google is, without any doubt, the largest and most successful search engine in existence today.

SEO Advice

Since the initial launch of Google in 1998, we have seen a lot of advancements in the technology behind this search engine. Today, the search engine receives over one billion searches every single day, with as much as 40,000 searches being conducted every single second.

With billions of pages being indexed by Google on a daily basis, the competition for reaching that numero uno spot for a keyword in your niche becomes harder than ever before. This constant increase in competition makes it tough for webmasters and businesses to reach the top of SERPs and, with only 21% of Google searches resulting in more than a single click, getting noticed at the top is not only beneficial but a necessity these days.

Since Google is the biggest search engine, it is obvious to think that its’ advice is the best source. Thus business owners, webmasters, and internet marketers consider information provided by Google regarding rankings most preferable. Unfortunately, it seems like not everyone agrees with this!

In this post, we’ll dig a little deeper into Google’s advice on ranking on their search engine. And consider whether or not you should reach out to Google or rather another credible resource for the best SEO tips.

Every marketer and website owner today knows that higher their website rankings in search engines like Google, the more organic visitors they are going to receive. As organic visitors tend to be a highly targeted traffic source, it means there is a good chance that these visitors can be converted into leads.

While most internet marketers are already aware of this particular factor, quite a lot of people only tend to focus on the basic factors related to SEO, such as optimizing their on-page SEO and building backlinks to their website to help improve Google ranking. There are a significant number of individuals who fail to dive into the more advanced areas of SEO, which means they are losing out on potential leads, customers, and profit.

seo vs web developer

Let’s talk about it. SEOs vs Web Developers. Clients often think SEOs or search engine optimization specialists and web developers are one and the same, and it’s not a completely ridiculous assumption. Good SEOs do provide a lot of recommendations that do apply directly to the web development team. However, most on-site SEO strategies cannot be executed without a web developer to implement the necessary changes.

The SEOs vs Web developers debate has been going on for quite some time but, in reality, you can’t expect your SEO to be a top notch developer who can implement every individual recommendation they make. And on top of that, it will take a significant amount of time for them to become comfortable enough to make any changes on your site without causing any damage.

At most development companies, it will be months before new employees are even allowed to really dig into the software. So how can you expect your brand new SEO team to just jump right in there and make all of the changes they’d like?

Is it Worth Trusting Google On SEO Advice?

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