The Ultimate Guide to Tracking SEO Success: Why Tracking SEO Success is Important

Many people understand how important SEO can be to their website, but not many people understand the importance of tracking the success of their SEO campaign. If you do not know whether your SEO campaign is successful, how will you know what to do moving forward?

You need to know what is working and what is not so that you know how to make the most of your time. You are going to want to replicate what is working and ditch what isn’t.

SEO Campaign

The first thing that you need to understand when you are in the beginning stages of your digital marketing strategy/implementation, is that you are not going to see results overnight. It is going to take a lot of work and time put in if you want to see the desired results.

In order to track your SEO success there are a few important things you need to do:

  • Do research ahead of time so that you know what to expect
  • Track what keywords you are ranking for
  • Check the organic traffic you are receiving from those rankings
  • Check the value of those keywords
  • Check the quality of that traffic coming to your site

This is much more than simply tracking the traffic that is coming to your site. I am going to go in depth about each one of these aspects and exactly how you can track your SEO success.

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How to Use Gantt Charts For Your Next SEO Campaign

Gantt Charts for SEO

Every SEO campaign requires a certain level of preparation and planning. Oftentimes, it includes keyword selection, writing strong page titles and meta tags, developing, implementing a link building programme and what not. The entire process of devising a kickass strategy could be both challenging and arduous without proper planning and tracking. 

Hubspot explains a good SEO strategy as the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. 

These days many teams have started using Gantt chart software to plan, run, and control their SEO strategies. To all those, who don’t know much about Gantt charts, we have a brief overview for you. 

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Do you even need an SEO Tool to be effective at SEO?

In this short blog post, Sameer covers some pros and cons of using an SEO Tool. You might not need it for many things but there are a few purposes where you should definitely consider using one.

An SEO Tool can be useful to save time, gather actionable insights and make you more efficient. Watch the video to learn more.

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