seo Archives - Page 13 of 28

10 Link Building Tips That Can Make or Break Your Outreach Efforts

Learning new ways to improve your search engine ranking can be ecstatic, exciting and promising at first glance, but taking a crack at it will tell you it is not as easy as it seems. And such is the case with link building through blogger outreach as an SEO tool.

Search engine optimization (SEO) has become a very important aspect of online marketing ever since the internet became a “thing” and search engines – especially Google – launched to make the Internet easier and more efficient to use. Utilizing several SEO tools has become an integral part of online marketing as your search engine ranking is directly proportional to the traffic your site gets.

Digital Marketing for Medical Websites

The medical field is a tough cutthroat industry that requires smart marketers that have a really good understanding of the digital marketing landscape. Some niches like medical spas, supplements, plastic surgery can be more competitive than other areas. Some companies have healthy budgets that can be hard to compete with. But don’t let this scare you if you want to succeed in these areas you can with time and hard work.

Below are the areas I recommend as a starting point to gain more search engine traffic for your efforts.

There’s no doubt that times are changing in digital marketing. The video is more popular than ever before, augmented reality will soon be integrated with social media, and predictive algorithms are making it easier for businesses to optimize their marketing budgets.

But one thing remains the same: Email marketing continues to be the best way for businesses to reach their customers. In fact, 90% of emails reach the right person’s inbox, making it 5x more likely that a company’s email will reach their lead or customer through email than via Facebook.

While email is still the most reliable way for businesses to engage with their customers, there are still a number of changes underway. Brands that keep up with these changes will be prepared to utilize email as effectively as possible.

Here are 5 of the top email predictions for 2019:

Among so many different ways to promote your business, digital marketing has become one of the most widespread. With the rise of the Internet and social media, digitalizing your brand has become a must.

Why is your digital presence important? According to Blue Corona with the reference to Business Insider, around 80 percent of people prefer to research a company online before buying from it. And if your business lacks digital presence, your chances of getting new customers and reaching the vast online audience are very low.

Digital marketing encompasses different aspects, including email marketing, mobile marketing, and mobile ads. But probably the biggest part of digital marketing is social media marketing that can help businesses reach billions of people at once.

So let’s talk about how you can use social data derived from your social media stats to launch a successful digital marketing campaign.

When it comes to video marketing and social media, one of the most common complaints I see brought up – by content creators and businesses alike – is the issue of underperforming content.

In many instances, it has more to do with unrealistic expectations than anything else. Like people expecting 10.000 followers after putting out consistent video content for only two months.

But more often than not, it’s due one or two critical failures in their production process that ends up working against them and undoing the hard work they’ve put into creating said quality videos in the first place.

For example, you can make an excellent animated explainer video, but if it’s based around an utterly unappealing subject to your audience, nobody will click on it. Or you can be funny, and charming in your Instagram live videos, but if you fail to promote them, it’s unlikely that people will show up.

Being aware of these issues and their respective fixes are the initial step in growing any social video marketing strategy that has already figured out the bulk of the production process and is only in need of refining a few of the kinks that come from not readily evident sources.

To help you with that, I wanted to share with you five easy fixes that will undoubtedly help boost engagement on any social marketing videos you are putting out.

SEO Meta Descriptions

In their SEO endeavors, people, at times, focus more on the content of their blog posts and catchy headlines and ignore the meta descriptions. This could prove costly for the clicks that they aspire to ensure.

The reason why meta descriptions matter so much is because searchers will glance at your meta descriptions and make a decision to click or not click based on what your meta descriptions contain.

Wouldn’t it be smart to optimize meta descriptions then? Yes, of course!

But the billion dollar question is how? No worries.

Here’re 6 surefire ways to optimize meta descriptions to drive more clicks:

Content Marketing

The concept of content marketing is changing with each passing day. With the emergence of new strategies, technologies, and ideas, the world of content is on a consistent rise. Hence, 2019 is expected to come up with some innovative content marketing trends. In fact, it is being estimated that the content marketing industry is here to stay for a significant period of time more and it might become worth more than $ 400 billion by 2021!

With such a continuous growth of content marketing, businesses are approaching towards the process to optimize content in a pretty mature way. The content marketing experts believe that this scenario is going to be even better in 2019. Some effective content marketing trends and strategies are going to rule.

What is going to be such excellent content marketing trends in the coming year?

Let’s know!

HTTPS

You use the internet for everything, right? It is common knowledge. We all do that. Finding out potential competition? Do a Google search. Feeling the need to remodel your home? Google it. Want to buy a book you can’t get in real stores? Internet. Like I said, everything!

In the midst of your internet experience, you might have noticed something but chose to ignore it. If you have ever waited for your site to load, you might have looked at the URL bar and noticed that the sites you visit generally fall into two categories: one has an “HTTP” written on it, while some other site might have had an “HTTPS”.

At face value, these things would not matter. In fact, why would they even matter? You are browsing the internet for information, or for making a purchase, the HTTP and HTTPS are the least of your concerns, right? Well, kind of. These “protocols” are irrelevant, but they are important.

The HTTP and HTTPS protocols are important. They are related to website security. For regular folk, it can determine the authenticity of the site, and for site owners and digital marketers, having a correct (Spoiler Alert, it’s HTTPS) protocol can boost your traffic and sales considerably.

Today, I will be writing about the SEO advantages of using HTTPS. But before that, we have to begin at the basics.

One of the most important things for brands today is to make sure they are present in social media. It’s the best way to expand your business, find new clients and customers, evolve your marketing campaign, and it provides a number of amazing benefits every business owner should use. However, with the internet expanding so fast, and with the development of new technologies, it has become imperative to ensure the safety of your brand’s social media.

If you’re a business owner, social media can provide you with all the necessary tools and resources which can help you expand your business quite a lot. However, if you’re not careful with your social media accounts, your business can suffer greatly. With so many brands falling victim to brand-damaging situations on social media, you have to learn the best way to deal with this problem.

As a freelancer who works solely from home for the last 5 years, I can tell you – mastering social media presence and branding isn’t an easy task, but it’s not impossible to achieve either. You will need to put some time and effort into learning and understanding the most important things about branding in social media, but there is quite a lot to gain. I’ve made this short guide through some of the ways business owners use to protect their brands on social media. So, let’s not waste time and let’s get straight to it.

The integration of direct and digital marketing is a recent challenge that has many people choosing sides instead of embracing the merge.

The primary reason for this negligent behavior is not arrogance but rather misunderstanding.

Here are 4 tips that we came up with to show how the integration of direct and digital marketing can help boost sales, conversion rates, and overall success.

How to Do Digital Marketing for Medical Websites

6 Surefire Ways to Optimize Meta Descriptions for More Clicks

The Top 4 Content Marketing Trends to Expect in 2019

The SEO Advantages of Using HTTPS