Ephemeral Content Development: How to Utilize FOMO Strategy in Brand Marketing

Ephemeral Content

With its soaring active user count, Instagram has become the hottest social media property. And a lot of the platform’s growth can be attributed to the rising popularity of ephemeral content. As more and more people gravitate to both creating and consuming this type of content, brands have also jumped on the bandwagon.

If you haven’t crafted an ephemeral content strategy yet, this article serves as a guide to how you can use the trending format to grow your brand, and ultimately, your business. 

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7 New Features and 4 Best Ways to Better Instagram Stories

Instagram Stories

Would you be able to believe that Instagram Stories has outpaced Snapchat? No… Right? But that’s the truth. It actually took 6 years for Snapchat to reach 150 million daily active users which Instagram Stories managed in just first 6 months of its launch. Unbelievable!

Instagram Stories is only 1.5 years old and it has already acquired 300 million daily active users. Wondering, what makes Instagram so popular amongst the users, especially amidst the millennials? On top of it, businesses have also entered Instagram dynasty to increase the user base and improve their social network. In the year 2017, over 50% of the businesses published stupendous stories on Instagram.

Whoooo doesn’t like Stories? In fact, marketing today is all about storytelling. Stitching of images in one frame and presenting it in front of users is one of the best tricks top digital marketing companies are using to engage millions of users and get connected.

It’s not easy to represent creative and innovative ideas on the table and shape it to attract users. But when you are doing marketing activities on Instagram you are open to ample of enthralling features which gives a complete makeover to your idea making it more appealing and attractive- the way users like to see.

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The Best Time to Submit Your Posts on Social Media Platforms

In this current age, we are all addicted to the internet and more clearly- the various social media networks.

Social Media Platforms

These are the elements that have taken the incarnations of mobile applications and are currently residing in our smartphones. And interestingly, we could now spend hours and hours, all alone, but in the company of our smartphone, chatting to those whom we have never ever met (otherwise, sometimes).

But even in your net-surfing course, did you ever consider the benefits of these multiple social media platforms?

Never! You didn’t get time for this; isn’t it?

Well, while you were busy posting your vacation pictures or mid-night snaps, the businesses of the world have already found ways to harness the fast-flowing river of various social media platforms.

For instance, researchers have proved that Facebook is turning to be the next digital marketing giant.

Apart from Facebook, other popular sites such as Twitter, SnapChat, Pinterest, and YouTube etc. have also developed their own unique audience which is capable of turning a business into a brand.

So, in this mayhem, are you too an aspiring business using the various social media platforms for their benefits? Congrats! You have come across one of the best ideas to promote your business and which could be absolutely free of any expenses.

However, there could be times when your posts (photos, videos, texts etc.) fail to get an appropriate audience for your websites. Is it so?

At this point, you need to formulate a few strategies to help your content reach your customers. This, in turn, would get you a better online presence and help you gain your target audience.

Here, in this article, we have outlined the best times and days which are appropriate for your content to be posted on various social media platforms.

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