“Running a startup is easy,” said no entrepreneur ever.
Got a great product and a potential unicorn? Perfect, but is everyone around chatting about it? Unless they are, having a great product isn’t all that helpful for bringing those dollars in.
“Generating relevant traffic and leads are the top marketing challenges for a business,” says a report by Hubspot, Litmus, and Wistia.
To keep your pipeline populated, you need to spark some chatter around your product or service. Your perfect weapon to get the buzz on? Social media.
Social media is mission-critical for your early-stage startup, so you need to get laser-sharp clarity on your overall marketing strategy. Working on social media without documenting your marketing plan is walking with a blindfold on.
So, start by creating a marketing playbook. A playbook is a marketing asset that anyone from your team can just pick up and start using. If you don’t know where to start with your marketing playbook, there are plenty of resources online like this Playbook for SaaS Marketing or The Startup Growth playbook.
Once you’ve created your marketing playbook, you’re ready to accelerate your brand on social media. And this is where social media tools can help you.
5 Best Social Media Tools for Early-Stage Startups
When you start getting your hands dirty with social media, you realize that you need to spend more than just a few minutes every day to get the job done.
Give startup marketers 36 hours in a day, and they still won’t have a minute to spare. A full plate warrants not only streamlining the processes, but also using tools that can get things done faster.
That’s exactly what you’ll have equipped yourself with by the time you finish reading this article.