How to Attract More Customers with Instagram Local Business Profiles

Over the last few years, consumer behavior has changed. For local businesses, having a good restaurant, a cafe or a comic book shop isn’t enough to attract more customers. It’s important to spread the word about your business online as a business’s online reputation impacts customer purchase decisions.  

One BrightLocal report says that 90% of customers use the internet to find a local business,

82% read online reviews for local businesses, and the average consumer spends around 14 minutes reading reviews before making a decision.

Instagram Local Business

Today, over one billion people are active on Instagram every single month and 90% of them follow at least one business on the platform, so it’s more likely your local customers use Instagram, too. Thus, it’s no wonder that Instagram is testing the local business profile feature to help local businesses attract their customers in-app. And if you want to make the most out of Instagram, let’s find out what is an Instagram business profile and how to use it for local marketing.

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8 Interactive Content Ideas to Supercharge Your Marketing Strategy

Content Marketing

Content marketing is arguably an empowering medium to target and engages the right audience.

Though content marketing has been impactful, marketers still grapple to find the suitable content to strike the right chord among their prospects and target audience. Simply churning out volumes of the content does not serve the purpose of attracting the right customers. The success of a content marketing strategy lies in identifying the exact needs of the audience and delivering content to them through the right medium.

Due to the high volume of content availability, some pieces may get lost and never see the light of day. So what kind of content can help attract the maximum number of prospects?

Interactive content takes charge of this aspect and ensures to provide marketers with supercharged results.

Undoubtedly, interactive content is a driving force for marketing strategies. So let us delve into its intricacies and know how it can help businesses boost their conversion rates.

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Sentiment At Any Price – The Best Sentiment Analysis Tools For Your Budget

In today’s marketing world, the words on everyone’s lips are ‘sentiment analysis.’  As businesses strive to get ahead of the competition by earwigging on their customers – and potential customers – sentiment analysis is rapidly rising up the ranks to become the most important tool in a marketer’s arsenal.  It’s no wonder then that there are so many different tools out there as software companies race to get on board with this hot new trend.  Sieving through all of these tools can be time-consuming and frustrating when, having chosen the right one, you discover that it’s outside of your budget.  Here are eight best sentiment analysis tools by range to allow you to choose the right tool.

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How to Write Brand Content for Social Media in 2019

Today, it’s a common practice for a business, no matter how big or small, to be actively present on social media. Some businesses even have several social media accounts to maximize their social media presence and exposure by posting brand content. 

A Quick Intro to Brand Content

Brand content is content linked to a brand and represents a brand’s values, core message, and has the following characteristics:

  • Focus on the brand’s values. Rather than putting a product first, brand content is mainly focused on what a brand represents. This is one of the aspects that make brand content so memorable.
  • The main goal is to generate conversion. Since brand content seeks to have an impact on the target audience, it aims at increasing conversion rates as a result.
  • Added value for the audience. Another goal of the brand content is not just to represent the values of a brand but to bring value to the target audience as well.

It is important to remember that brand content is NOT product-oriented and NOT invasive. The purpose of creating brand content is for the target audience to consume it voluntarily and to help a brand stay recognizable and competitive in an increasingly saturated market.

Brand Content: Crunching the Numbers

Besides using brand content to stand out from the competitors, businesses invest in brand content for a number of important reasons:

  • branded content is 22 times more engaging than display ads
  • investing in brand content results in 86% brand recall
  • consumers are 14% more likely to check out a brand that has brand content
  • brand content is crucial for social media campaigns, with 74% of brands supporting this claim

It all sounds very easy appealing until you start writing your brand content, which is the most challenging part. There are a lot of temptations, including over-advertising your product or putting your ambitions before

So, to make the process of writing brand content more planned and organized, let’s take a look at our step-by-step guide. 

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Content Marketing vs Inbound Marketing: Are They the Same?

 

Content Marketing vs Inbound Marketing

Content marketing vs inbound marketing, what a great debate between the two!  

Even the experts are struggling to differentiate them or point out which one is better than the other.  

Well, if you are one of them, who have heard or known about these two marketing strategies, you should probably be wondering the same. 

Before we dive into answering the questions, let’s understand what each one of them means and their approaches to help support the answers. 

Without further ado, let’s jump right into the details.

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How to Launch Your eLearning Course with a Bang with these Digital Marketing Tactics

Launch Your eLearning Course

Digital marketing is about two things – Experience and Visibility.  

Imagine this: You have created a fantastic eLearning course. It is full of animations, images, quizzes, videos, even games, and now you cannot wait to release it to the world. You are dreaming about all your future learners who will marvel at your creation and pay you to experience the best ways of learning. 

You release the course and wait. And wait… And wait.  

What must be wrong?  

The bad news is, even though you launched a crazy-engaging and fun course, but for some reason, it didn’t reach your target audience.  

The good news is, this can be effectively corrected. 

Because, while your eLearning course is enough to take care of the “experience” part, there are some tactics that can put your course on the map of the internet.  

Read on to find out how.

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A Quick Guide to Ecommerce SEO for Amazon Product Pages

Ecommerce SEO for Amazon

Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.

Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.

To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.

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7 Creepy B2B Marketing Mistakes and How to Avoid Them?

B2B Marketing Mistakes

74% of the B2B customers conduct half their research online before they complete their purchase offline.

If you look at buyer dynamics, as stated by the research above, you will know how much B2B marketing matters if you want to convert higher. A good start to your marketing efforts helps you reap the profits, either through good customers, leads or increased profits. You need to place your marketing efforts in tandem with your goal if you aim to grow your business.

Why do most companies in the B2B sector fail to achieve growth or, are unable to convert their leads into customers? 60% of B2B marketers have no strategy that they can incorporate into the business strategy. Yes, they have not planned their marketing efforts.

Even among marketers who do have a strategy in place, there are few who don’t know what will work, and which channels to accommodate for the efforts.

The biggest mistake any marketer can make is to not have any strategy. This can be the scariest part of marketing, as you don’t know what to do and how to go about your marketing efforts.

In many cases, you can fail with a strategy, if you fall prey to one of the seven mistakes that we have curated for you. Avoid these mistakes and you should do just well.

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How to Retain Your Customers Through Marketing

Retain Your Customers Through Marketing

Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%. 

To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.  

Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own. 

In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.

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6 Brilliant Examples of Video Marketing from Successful Marketers

Examples of Video Marketing

The idea of brands requiring a video marketing strategy is not a new one; what has changed is the importance of it on every channel and platform. Today, videos are not just another part of a marketing plan. Instead, they are the central focus of campaigns, especially the ones that include social media strategies.

Marketers, today, understand how crucial videos are for a successful marketing campaign. According to a survey, an average business publishes 18 videos a month, and the content they provide is accepted and supported by their consumers.

The world we live in is a visual one, which is why more than 87 percent of people respond to seeing more video content from brands in 2019. It proves that the adoption of video marketing is increasing every day, as more businesses are investing in improving their video marketing strategies.  

Here are six ways of how video marketing can add to the success of your business, along with examples of some of the best successful marketers.

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