7 Conversion Rate Optimization Tips for Your Small Business

Converstion Rate Optimization

When you improve website conversion, you increase the amount of revenue that you earn per visitor. Whether the user is navigating a website on their laptop or mobile phone, you must be ready to convert them to your cause. Optimizing conversion rates allows you to get the best results from visitors that you already receive, and you can attract new visitors simultaneously.

Differentiating what is most unique and valuable about your company and offer from those of competitors is a primary step, but you can do more than that. Consider these simple website conversion optimization tips to boost conversions for any purpose.

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The Ultimate Guide to Social Media Scheduling

Social Media Scheduling

Social media marketing is one of the most effective digital strategies that brands consistently use to generate more traffic and customers. Every business is doing it differently, some better than others. The results? Well, the results are directly proportional to the quality of the strategies, content, and marketing of the company.

Planning your social media activity ahead is a smart choice, especially because you can effectively strategize your future posts using various professional tools that’ll do the job for you. We’re experiencing the age of automation, and in digital marketing, every successful business is trying its best to effectively design and automate their content schedule.

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5 Must-Dos to Prepare a Marketing Strategy

Marketing Stratetgy

What is ‘a marketing strategy’ and why do I need one? A marketing strategy is an integral component of any business plan – it represents your brand and potential growth. Creating a sustainable brand marketing strategy is as much about asking yourself questions, as it is analyzing the marketplace. It can help streamline your operation, boost brand awareness, and solidify your place in the market. 

Whether your goal is brand awareness, customer loyalty, lead generation and nurturing, social media, sales enablement, or all of the above, a carefully crafted marketing strategy can mean the difference between success and failure. 

Don’t just wade when you can swim—consider the following five factors to help develop an effective, winning strategy. 

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4 Reasons Why No One Is Reading Your Content?

Reading your content

A study conducted by DejanSEO found that four in five people skip over content just to read the relevant sections which interested them. That’s a significant percentage of people that barely skim over your written content.  

We now live in an era where most readers like yourself are lazy.  

Pure simple fact. 

We want the answers upfront to our query. If we want an answer to something, our instinctive nature tells us to hop onto Google and ask Google the question. 

We then get presented with a whole string of search results but what really matters is the first top 3 results. Let’s say we click on the first one… and begin by reading the title and then the first paragraph. If the answer is within the title, then great! My search query has been answered and I don’t need to read the rest of your content. But on the other hand, if it’s not there then I’ll be (somewhat) forced to read further just to gauge out the answer. And it could be daunting.  

The truth is, most authors don’t know how to write for their website. They focus mainly on writing for the search engines and what they fail to realize is the fact that they should be writing for humans. Yes. Both you and I are regular consumers of content, on a daily basis.  

The amount of strain content causes for the average human soul is horrendous. That’s if we can’t find the answer within your content. So why should we stay on and read your content if it’s not interesting… at all?  

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5 Ways You Can Curate Your Instagram Feed Like a Pro

Instagram

With an increasing number of users, new features being added to the app and a new ad algorithm, Instagram has proved that it will be around for a long time. For business and personal brand, you definitely want to leverage on this and make a good use of the benefits Instagram has to offer. 

Every successful business wants to build a unique brand and have an Instagram feed that captivates their audience attention. Especially a business account where you really need to employ every social media strategy you know to boost your brand. With the increasing competition between newbies and already established companies (that has a great marketing team including veteran website designers, digital marketing guru and all) you need to step up your game to keep up with the pace. 

Even without having a competitor, as in you only have a personal account, you still want to look awesome online and have a stunning feed. Curating your Instagram feed like a pro is not limited to business accounts; you can also decide to give a nice aesthetic to your personal brand. 

So what are the proven techniques to nice up your Instagram feed and have a reputable brand online? Continue reading as you are about to get first-hand info on effective tips to help your social media career. 

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How to Leverage LinkedIn to Generate Sales for Your Small Business

LinkedIn

It’s no secret that a trusting relationship is a key part of any sales process. Building rapport is a great way to show your prospects that you’re knowledgeable about your product or service without coming off as a pushy salesperson.

The problem most salespeople take with building a relationship, however, is that they wait until they are actually talking to the prospect to do it. They are missing crucial opportunities to build a relationship with their prospects digitally before they ever talk to them.

Before social media, it was nearly impossible to build a relationship with someone without taking out personal ads. Potential clients could be aware of a company name, but the actual people working for that company would be relatively unknown to them.

This would mean no matter how well known your product or service was to a prospect, you would still have to build rapport with them from scratch. Nothing is initially wrong with this, but it can be time consuming and disingenuous. You can only talk about the weather and music for so long before it gets tedious.

With the creation of LinkedIn and advanced targeting, there are more ways than ever to reach the right kind of prospects without having to spend an overboard amount of money on advertising.

I have used these techniques personally and it has generated qualified leads and sales not only for myself but also for the clients that I work with. While this isn’t a complete list of what I do to leverage LinkedIn, this in-depth analysis should give you a valid foundation for securing leads and sales on the platform.

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How to Integrate Social Media into Your Website

Social Media

Are you missing out on the full potential of social media? If so, you’re not alone. Many businesses wade into the social arena hoping to achieve the same results as famous global brands. When automatic success doesn’t occur, you may feel tempted to either give up or maintain a half-hearted presence that never helps you achieve your goals.  

Continue reading to get more from social media than you ever thought possible, simply by pursuing a website integration strategy. When you follow these simple tips, you will understand that you can make social media work for you, regardless of the size of your business or budget.  

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7 Ways Social Media Listening and Analysis Can Help Brands

Social Media Listening

With an astronomical number of users that keep growing, social media has become the mouthpiece and a pivotal marketing tool for many brands. But there’s a lot more that brands can do with social media than just engagement and collaboration.

Thanks to social media listening and analytics tools, brands can tap into the vast pool of social data to enhance their overall marketing and branding functions. Here are some of the key ways savvy brands are utilizing social media to their advantage.

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[Infographic] The Benefits of Agile Marketing Discussed

When it comes to your company’s marketing, you’ve probably spent hours with data and reports. Those reports may have detailed information that process a long period of time—perhaps months. But that’s the problem: By the time you get the report, your world, your products or services, and your market influences may have already changed.

That’s part of the reason why agile marketing is taking off. There aren’t delays in agile marketing: It’s based in real time and real experience, helping integrate new-style metrics, including social media engagement, into information that a company can put immediately into practice. Agile marketing is inherently scalable; it also defines clear priorities and designs and the ability to run tests that are necessary.

At its core, what agile marketing is, is an ability to change in response to the rapid changeability of our digital world. If something’s a dud on Facebook, it gets taken down; if something is hot on Instagram, it can be repeated. So what does agile marketing look like? What exactly are the benefits of Agile Marketing? This graphic explains it.

Agile Marketing

 

5 Proven Ways To Gain Quality Followers On Instagram

With over 800 million monthly users, Instagram has changed from a visual platform to an actionable marketing tool for businesses to reach their potential clients. Using Instagram for business isn’t an option these days. 

No matter what your product or service is, you may want to promote it on one of the fastest-growing social media platforms. When it comes to scaling results, most business owners believe that the more followers on Instagram you have, the better. 

Gain Quality Followers On Instagram

It seems logical on the surface, but proficient marketers know that quantity doesn’t mean quality. As many brands want to increase the following count faster, they often buy fake followers. However, to convert followers into customers, you need to attract a loyal audience. There’s no need to outsource calculations to understand: quality beats quantity. 

To grow your brand on Instagram, you don’t need to spend much budget on running ads. The secret is to keep a focus on attracting quality followers Thus, nurturing great relationships with your followers is a must. 

Here are five proven ways to gain quality followers on Instagram.

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