In today’s marketing world, the words on everyone’s lips are ‘sentiment analysis.’ As businesses strive to get ahead of the competition by earwigging on their customers – and potential customers – sentiment analysis is rapidly rising up the ranks to become the most important tool in a marketer’s arsenal. It’s no wonder then that there are so many different tools out there as software companies race to get on board with this hot new trend. Sieving through all of these tools can be time-consuming and frustrating when, having chosen the right one, you discover that it’s outside of your budget. Here are eight best sentiment analysis tools by range to allow you to choose the right tool.
Today, it’s a common practice for a business, no matter how big or small, to be actively present on social media. Some businesses even have several social media accounts to maximize their social media presence and exposure by posting brand content.
A Quick Intro to Brand Content
Brand content is content linked to a brand and represents a brand’s values, core message, and has the following characteristics:
- Focus on the brand’s values. Rather than putting a product first, brand content is mainly focused on what a brand represents. This is one of the aspects that make brand content so memorable.
- The main goal is to generate conversion. Since brand content seeks to have an impact on the target audience, it aims at increasing conversion rates as a result.
- Added value for the audience. Another goal of the brand content is not just to represent the values of a brand but to bring value to the target audience as well.
It is important to remember that brand content is NOT product-oriented and NOT invasive. The purpose of creating brand content is for the target audience to consume it voluntarily and to help a brand stay recognizable and competitive in an increasingly saturated market.
Brand Content: Crunching the Numbers
Besides using brand content to stand out from the competitors, businesses invest in brand content for a number of important reasons:
- branded content is 22 times more engaging than display ads
- investing in brand content results in 86% brand recall
- consumers are 14% more likely to check out a brand that has brand content
- brand content is crucial for social media campaigns, with 74% of brands supporting this claim
It all sounds very easy appealing until you start writing your brand content, which is the most challenging part. There are a lot of temptations, including over-advertising your product or putting your ambitions before
So, to make the process of writing brand content more planned and organized, let’s take a look at our step-by-step guide.
Content marketing vs inbound marketing, what a great debate between the two!
Even the experts are struggling to differentiate them or point out which one is better than the other.
Well, if you are one of them, who have heard or known about these two marketing strategies, you should probably be wondering the same.
Before we dive into answering the questions, let’s understand what each one of them means and their approaches to help support the answers.
Without further ado, let’s jump right into the details.
Digital marketing is about two things – Experience and Visibility.
Imagine this: You have created a fantastic eLearning course. It is full of animations, images, quizzes, videos, even games, and now you cannot wait to release it to the world. You are dreaming about all your future learners who will marvel at your creation and pay you to experience the best ways of learning.
You release the course and wait. And wait… And wait.
What must be wrong?
The bad news is, even though you launched a crazy-engaging and fun course, but for some reason, it didn’t reach your target audience.
The good news is, this can be effectively corrected.
Because, while your eLearning course is enough to take care of the “experience” part, there are some tactics that can put your course on the map of the internet.
Read on to find out how.
Amazon’s sales numbers make it one of the world’s leading eCommerce retailers. This figure only represents the company’s net sales. It will not be surprising if its gross sales are considerably more than this figure.
Thanks to its optimized product pages, Amazon was able to build and maintain its top position in online retailing. The optimization of its product pages plays a critical role in achieving its sales objectives year by year.
To be effective, Amazon has been following tried and tested rules of product page optimization. The results have shown their effectiveness. This article will delve deeper into this subject and will show you some tips on how to effectively optimize your product pages in Amazon.
If you look at buyer dynamics, as stated by the research above, you will know how much B2B marketing matters if you want to convert higher. A good start to your marketing efforts helps you reap the profits, either through good customers, leads or increased profits. You need to place your marketing efforts in tandem with your goal if you aim to grow your business.
Why do most companies in the B2B sector fail to achieve growth or, are unable to convert their leads into customers? 60% of B2B marketers have no strategy that they can incorporate into the business strategy. Yes, they have not planned their marketing efforts.
Even among marketers who do have a strategy in place, there are few who don’t know what will work, and which channels to accommodate for the efforts.
The biggest mistake any marketer can make is to not have any strategy. This can be the scariest part of marketing, as you don’t know what to do and how to go about your marketing efforts.
In many cases, you can fail with a strategy, if you fall prey to one of the seven mistakes that we have curated for you. Avoid these mistakes and you should do just well.
Acquiring a new customer costs five times more than keeping an existing one, according to a report by Invesp, and when businesses increase customer retention rates by 5%, they boost profits by 25-95%.
To create successful customer retention campaigns, businesses should consider where customers are in the sales funnel and market with personalized information.
Digital marketing agencies can be a helpful option for companies who have fewer resources to create a campaign on their own.
In this article, we share strategies to help you resell your current customers. You can use the information to build a marketing campaign that focuses on increasing your retention rates.
The idea of brands requiring a video marketing strategy is not a new one; what has changed is the importance of it on every channel and platform. Today, videos are not just another part of a marketing plan. Instead, they are the central focus of campaigns, especially the ones that include social media strategies.
Marketers, today, understand how crucial videos are for a successful marketing campaign. According to a survey, an average business publishes 18 videos a month, and the content they provide is accepted and supported by their consumers.
The world we live in is a visual one, which is why more than 87 percent of people respond to seeing more video content from brands in 2019. It proves that the adoption of video marketing is increasing every day, as more businesses are investing in improving their video marketing strategies.
Here are six ways of how video marketing can add to the success of your business, along with examples of some of the best successful marketers.
With the first half of 2019 already over, one thing about content marketing that has become quite sure is it’s going to become more and more important to digital marketers.
While many companies are still contemplating its effectiveness, the content marketing tools, channels, and strategies are continually evolving to create a bigger and better impact in the digital domain.
As you can see from the image, only 37% of B2B marketers invest in a proper digital and content marketing strategy, while others are still lagging in some way or another. Content marketing improves customer engagement and helps in conversion. It is the most efficient form of marketing that works today.
So, before you start marketing your content, you should know what are the latest content marketing ideas and how to implement them in your content marketing strategy. In this post, we will try to find the answers to these questions.
#1. Create Relevant Content
The first suggestion that you’ll ever get from any content marketer is to create original and relevant content. Take inspiration from your competitors, but generate your own ideas. If you cannot produce unique ideas or content, hire a consultant or an agency that can help you with fresh and meaningful content for your marketing efforts.
Remember that your audience is smart, and they would not fall for anything that looks like clickbait. If you want to build and improve trust amongst your customers, you need to be consistent and develop content that they want to read.
A lack of relevance in content can drive away more than 80% of your audience. Being in 2019, you need to figure out ways to make your content more personalized so that your audience can connect to your brand easily.
It’s pretty common knowledge that Instagram is one of the most powerful platforms for promoting products and services. With that in mind, many businesses choose it as a helpful marketing tool that:
- increases engagement;
- boosts brand exposure;
- brings more your traffic;
- gives a competitive edge;
- improves communication with the target audience;
- makes advertising easier;
- increases conversions;
- and more.
If you want to bump up your business, try doing so by means of Instagram as a marketing channel. It may become your new source of relatively inexpensive yet high-quality leads.
Still, launching a business profile and posting to Instagram is not enough. It is also important to keep up with the latest updates and understand the algorithms to reach more audience, ensure more visibility, increase engagement, and make your page more effective overall.
If you get a clear understanding of the algorithms, you’ll be able to use them to your benefit and grow the account. Before deep dive into the topic, let’s consider how the algorithm actually works.
- It can estimate how many users like a certain post. If a publication receives lots of comments and likes, it’s going to appear earlier in the feed. Thus, it is important to ensure high-quality and engaging content, so that your target audience would like to engage with it.
- It can define relationships between Instagram users. Responding to the post comments gives a clear signal to Instagram that you’re actively engaging with your followers. Then, your posts will appear more often in their news feed.
- It shows newer posts first. It’s still not exactly chronological, but posting on a schedule will give you more chance to appear earlier in the user feed.
The algorithm is known to have been changing, but that’s to the best of our knowledge. Along with that, there are other important Instagram news and upcoming features that could help you use the social network’s algorithm to your benefit.