10 Things Not to Do on Social Media – We’ve Learnt the Hard Way

Making mistakes and learning from them is how we grow. Learning from other people’s mistakes is even better – because you can still grow your social media marketing without having to make those mistakes yourself. You will make mistakes, but at least by reading through the ten mistakes we made and how to avoid them, you will make new and interesting mistakes of your own.

1. Not Setting a Goal

Things Not to Do on Social Media

This may seem like an obvious thing to do, but it is easy to think that you have to put out content for a client but you have forgotten why you are putting it out. To know that, you need to set overall goals with your client and specific goals for your campaign or feed sequence. Are you trying to drive brand awareness or conversions? If you don’t know, then the audience won’t know either, and you aren’t going to get the results you want.

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How Automation is Reshaping Digital Marketing

Marketers have a crazy busy schedule at work – attending meetings here and there, filtering through mailing lists, sending out emails and SMSes to hundreds and thousands of prospects, publishing blog posts, among several other tasks.

How Automation is Reshaping Digital Marketing

You might think you’ve done your part in driving revenue for your company, but on the contrary, you may be wasting your time (or worse, your prospects’) with every email and SMS blast you send out. In this case, your marketing efforts become ineffective, misdirected, and impractical.

Automation in digital marketing solves this disconnect. Statistics say 91 percent of its most successful users agree that marketing automation is very important to the success of their multichannel marketing campaigns. Simply put, automation is any software that automates your marketing tasks in a way that is more organized, personalized, and targeted than traditional marketing.

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Click, Upload, Earn, and Repeat. Use Instagram to Your Advantage

The community of marketing has seen a paradigm shift, and there is another prime pattern that is taking shape, and that is Instagram advertising.

Use Instagram to your Advantage

Millennials are earning more money than they can from standard 9-5 jobs; many brands and companies have a ground to stand upon for Instagram alone.

Today I will grant to you the systems on how you can integrate Instagram advertising for your site, business, or association and grow your income.

Online networking system is managed by companies as a source to set up their essence and predominance. Nevertheless, they are adopting the wrong strategy. A few customers are missed in light of the fact that you didn’t have a solid online social networking plan.

Driving activity and traffic through social networking websites is a form of art and something that needs an expert. Instagram is a group of probable clients and today I will share the insights on the techniques to make an insane measure of traffic through Instagram alone.

This article is full of research and analysis to help you understand and execute your Instagram advertising systems the right way.

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How to Market Generations On Social Media [Infographic]

If you want to boost your business, you should forget about acquiring customers with emails and phone calls. Today you will need to learn the principles of content marketing and how to market generations on social media. It is necessary to be sure that the brand you are representing or the products you are selling are going to attract all generations.  

The task to market generations on social media isn’t easy. The simplest example is that Baby Boomers and Millennials are consuming content at different times of the day.

In terms of preferences, Baby Boomers cherish loyalty, being original and unique. Generation X has mastered online shopping enough to know everything about coupons and free samples of the product. Millennials tend to be focused on innovations and trust online reviews.

The youngsters from Generation Z are likely to be influenced by famous people and real life experiences. They have matured from traditional toys and have their own understanding of life.

In order to sell your brand and connect and build your audiences’ trust, you need to use the strategies of targeted marketing. Especially when you are marketing to a generation that is different from yours.

Surprisingly, even the Greatest Generation – the people who have seen war, also hang out online at times. They deserve to be treated well. That’s why they are targeted with respectful direct messages.

To find out more, please check the following infographic on how to market generations on social media:

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15 Smart Ways to Use Facebook Cover Photos for Business

With more than 2 billion monthly active users, it’s high time people and businesses start taking Facebook seriously. Over the years, Facebook has created multiple avenues for a business to market itself on the platform. Facebook Business Page, Facebook Ads and Website integration, etc. are all avenues which every business has used in some way or the other.  However, there has been one aspect of Facebook that has been ignored by most companies and it is – Facebook Cover Photos for Business.

A Facebook Cover Photo is the first thing a viewer notices on your official Facebook page, and you can use it effectively to promote your business and urge customers to follow your updates. Here are 15 smart ways you can use Facebook cover photos for business purposes.

Facebook Cover Photos for Business – Celebrate Occasions & Festivals

One of the best ways to stay current and active is to commemorate occasions. For instance, for 4th July or Christmas, you can create designs with your products or mascots to celebrate the occasion. This will give a festive and inclusive message to all your customers. However, make sure to create different banners for all the major festivals and occasions.

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7 Key Concepts to Include in Email Marketing List Building

Email marketing is a low-cost way of marketing your product or service to prospective or current customers. However, for this to be efficient and hit your target goals, you need to have a COMPLETE and UPDATED email marketing list.

Email Marketing List

However, when building an email marketing list, care should be taken to avoid including poor quality data. In fact, having poor quality data is worse than having no data at all. This includes scant information, redundant entries, and insufficient information of potential or current customers. So, to help you to succeed in your efforts to further your reach to your clients, we have compiled the most significant concepts to be included in your email marketing list.

But let’s address this question first—Why should you grow your email marketing list?

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How to Grow Your Brand On Instagram?

Social media is already a dominant force in changing how businesses grow and advertise their products and services. And Instagram is one of the social channels playing a key role in this. With more than 500 million users, Instagram provides a great marketing platform to reach potential customers from every corner of the globe.

Images rule on Instagram. The most successful brands use strong, striking imagery – and increasingly short form video content – to emotionally connect with people.

Read our top tips on how to grow your brand on Instagram, for free!

Grow Your Brand On Instagram

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How to Create An Effective B2B Mobile Marketing Strategy

The number of searches done through mobile devices has long taken the first place from desktop computers. This means it’s only natural that B2B mobile marketing is on the rise, steadily getting more and more of the total search interactions. Thus, online businesses are in a situation where they have to adapt their B2B mobile marketing strategy in order to get the edge in today’s highly competitive industries. With more than half of the B2B decision makers using mobile devices for research purposes, you can’t really afford to pass on that huge market share anymore.

In this article, we will take a quick look at some of the best tactics to adopt when creating an effective B2B mobile marketing strategy. Let’s get started.

B2B Mobile Marketing Strategy

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The Complexity of Facebook Ads [Infographic]

While many business owners and marketers are enjoying significant returns from their investment on Facebook Ads, many others are yet to find their success on the said social media platform. Truth be told, Facebook Ads, while effective and rewarding, requires a full understanding of all its complexities in order to generate a positive result. Otherwise, one simple mistake can lead to an unproductive ad campaign, thus wasting your resources, and possibly affecting your brand image as well.

Because of the complexity of Facebook ads, business owners and marketers need to know how each feature works, and on their end, the required elements that have to be present on their Facebook ads. While the task of mastering the ins and outs of this platform might seem too demanding, the rewards that come afterwards are surely worth it.

To sum up, here are the key takeaways from the infographic below from Harris Myers which discusses how Facebook ads work, and how you can optimize your Facebook advertising campaign for successful results.

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67 key stats on how online user reviews can influence purchasing behavior

In a recent report published by WebsiteBuilder.org, it was determined that for every additional star in rating that a business gets, their sales revenues are bound to increase by approximately 5-9%. On the other side of the spectrum, studies have shown that around 22% of consumers will not purchase a product in case they have read a negative review about it, thus showing the strong influence that online user reviews can have on purchasing behavior.

There are some interesting stats about the impact of online user reviews outlined in the infographic below. More than 67 data points have been researched and published in the infographic.

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