How to Leverage Video Marketing on Instagram: A Quick Guide

Video Marketing on Instagram

The days of Instagram being a photo-sharing app only are long gone; the video has very rapidly taken over the platform, with the number of videos created each day quadrupling since 2017. Not to mention, as many as 500 million Instagrammers use Stories every day – there’s no denying the power of video, not only on Instagram but across all major social networks.

The question is, how should you leverage video on Instagram? What kinds of videos should you create?

Or, in fewer words, what should your Instagram video marketing strategy look like?

In this marketing guide, find out how to leverage video marketing on Instagram: from identifying your goals to tips on creating a video for Instagram and improving your results from the video.

Let’s get started.

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How to Drive High-Quality Leads with LinkedIn Ads?

Linkedin Ads

Do you think to have a great product will drive in leads by itself?  No, I’d rather say marketing your product is the most important thing to generate traffic.

Advertising platforms are capable of connecting you to the right people for your marketing messages. 

But, reaching the right audience can be difficult. Instead of spending time thinking “how to attract more audience or reach the right professionals?” you must advertise yourself.

And what could be a better platform than LinkedIn? 

Stats says – “LinkedIn’s lead conversions rate is 3 times higher than any other major ad platform. Also, LinkedIn’s audience has 2 times the buying power that of an average web audience.” 

The other hard part when advertising yourself is reaching the audience that fits your ideal customer profile who would be interested in your business.

LinkedIn offers new ways to easily target the right audience – lookalike audiences, audience templates, and the interest targeting product. These measures will help you scale your marketing efforts and improve your ROI.  

  • Lookalike Audience – This trait of LinkedIn combines the rich members of LinkedIn & company data with the search attributes of your ideal customer to find a new professional audience similar to your existing ones.
  • Audience Template – This trait of LinkedIn is for those who are advertising for the first time. LinkedIn has some predefined 20 B2B audiences that could prove worthy of your business.
  • Interested Targeting – Recently released by LinkedIn, this trait is a new way to reach members that match their professional interests. With more than 200 professional interest categories you can target a highly specific audience.

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5 Proven Ways To Gain Quality Followers On Instagram

With over 800 million monthly users, Instagram has changed from a visual platform to an actionable marketing tool for businesses to reach their potential clients. Using Instagram for business isn’t an option these days. 

No matter what your product or service is, you may want to promote it on one of the fastest-growing social media platforms. When it comes to scaling results, most business owners believe that the more followers on Instagram you have, the better. 

Gain Quality Followers On Instagram

It seems logical on the surface, but proficient marketers know that quantity doesn’t mean quality. As many brands want to increase the following count faster, they often buy fake followers. However, to convert followers into customers, you need to attract a loyal audience. There’s no need to outsource calculations to understand: quality beats quantity. 

To grow your brand on Instagram, you don’t need to spend much budget on running ads. The secret is to keep a focus on attracting quality followers Thus, nurturing great relationships with your followers is a must. 

Here are five proven ways to gain quality followers on Instagram.

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[Infographic] B2B & B2C Content Marketing Stats 2019

Content marketing is everywhere and plays an important role in every business that is present on the Internet. 2019 is here, so let’s take a look at the trends in 2018. Data for this analysis is mainly taken from the yearly research done by the Content Marketing Institute that covers both B2B and B2C marketers.

What’s important to know? 

Long form content is valued by marketers, especially in the B2B segment. B2C marketers are more likely to use social media stories for their content. This is linked to their audience as a B2C consumer prefers social network for communication and content consumption.

We can’t talk about business without talking about the budget. 57% of B2C and 50% of B2B marketers are expecting an increase in their budget for content marketing this year which shows it is not going away any time soon. 

That being said, content marketing isn’t all about sunshine and rainbows, competition is fierce and there are many traps to avoid. Top 3 issues for marketers during the last year were: changes to the SEO algorithms, changes to social media algorithms and content marketing as a revenue center. 

To get the big picture, check out our infographic below!

B2B & B2C Content Marketing Stats 2019

The 6-Step Digital Marketing Routine For Busy Entrepreneurs

Digital Marketing Routine For Busy Entrepreneurs

The most successful entrepreneurs follow a set routine every single day. Sounds ludicrous, right?

You’ve probably seen advertisements all over the place (i.e. Facebook, Twitter, the WWW) that talks about people working from home for just an hour a day making $100,000 or more.

Are those guys following a routine every single day?

A-b-s-o-l-u-t-e-l-y!

Well, at least the ones that are making money are — the successful ones.

So, what are the successful entrepreneurs doing that you aren’t?

And what can you do to be successful like them?

For starters, you need to create a routine that works. One that keeps you focused and pushes you to be successful. Successful entrepreneurs get up early, put in a lot of work (especially in the beginning), and they don’t give up when things get difficult. By following a routine, they already know what to expect for the day. And when you follow a routine, you’ll know what to expect too. So, we’ve looked at several routines from successful digital marketers and we’ve come up with a 6-step approach that we feel will keep you moving in the right direction.

Here’s what you should be doing … Read More

Staying Small to Make it Big: How to Be a Micro-Influencer

An influencer is to Instagram, as fish is to water; nowadays, celebrities and marketers alike live and thrive on the photo-sharing social media platform better than any other place online. 

And this really comes to no surprise. Over the years, Instagram has become home to a section of individuals who’ve figured out how to monetize content, attracting big brand and small businesses, and virtually everything and everyone in between.

How to Be a Micro-Influencer

In fact, recent statistics show that the buying decision of as much as 70% of millennial consumers is affected by the recommendations of their peers. The same survey shows that 30% of consumers across different age segments are more likely to purchase products recommended by non-celebrity bloggers because they feel they can relate more to these influencers than their more popular counterparts.

The numbers really do say it all: the Instagram influencer game used to be dominated by those with high follower counts, but such doesn’t seem to be the case these days. People are starting to turn to their peers for opinions, seeking insight and reviews from influencers who are low-key enough to be real and relatable.

These people, in social media speak, are micro-influencers.

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How to Get Targeted Traffic Without Adding Keywords to Content

Traffic without keywords in content

Business owners around the globe want people to visit their websites. A website is the first impression for customers looking to connect. In the old days, people would open a phone book to find a business selling the service they needed. That is not the case anymore.

Most people today will search on a computer, tablet, smartphone or laptop looking for a business selling what they want. 

Therefore, it is imperative that you have a website, and you can draw people to it. But, how do you successfully get traffic to your website? Digital marketers and agencies will tell you to trust in using the right keywords and placing them in your content pieces.

However, there are other ways of getting traffic to your website. Let’s take a look. 

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3 Reasons You Should Respond to Instagram Comments ASAP

Instagram Comments

Replying to comments left on your Instagram posts serves more than just the purpose of being courteous.

Replying to comments can also help more people discover your page, attract buying advertisers, and incentivize more people to engage with your content.

In fact, here are 3 reasons why you need to make replying to comments one of your biggest priorities on Instagram.

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The Essential SEO Tips and Strategies for 2019

SEO remains one of the most pressing digital marketing strategies for any business. 

Google receives over 68,000 searches per second on any given day. (Source)

Search engine optimization is no child’s play, and most SEO practitioners know it for a fact. Gone are the days when stuffing a bunch of keywords was equal to hitting the jackpot.

Search algorithms continue to evolve, and it’s vital to keep pace with the latest. Before understanding how to apply what’s new, let’s first delve into the core objectives of SEO.

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[Infographic] A Step-by-Step Guide to Creating Your Lead Generation Funnel

Although a lead generation funnel is an essential part of digital marketing, it’s often overlooked and underestimated. In fact,  68% of B2B organizations have not yet mapped out a lead gen funnel. Having a deep understanding of the process and stages of a lead generation funnel is crucial for businesses to generate leads and convert them into customers.

Moreover, a lead generation funnel is not rocket science, but it requires proper planning and careful processing. The goal of the infographic below is to help you learn how to create a lead funnel that provides your marketing and sales teams with only the most qualified leads.

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