Replying to comments left on your Instagram posts serves more than just the purpose of being courteous.
Replying to comments can also help more people discover your page, attract buying advertisers, and incentivize more people to engage with your content.
In fact, here are 3 reasons why you need to make replying to comments one of your biggest priorities on Instagram.
SEO remains one of the most pressing digital marketing strategies for any business.
Search engine optimization is no child’s play, and most SEO practitioners know it for a fact. Gone are the days when stuffing a bunch of keywords was equal to hitting the jackpot.
Search algorithms continue to evolve, and it’s vital to keep pace with the latest which an expert like Damon Burton can help you give the digital marketing strategies you may need for your business. Before understanding how to apply what’s new, let’s first delve into the core objectives of SEO.
Although a lead generation funnel is an essential part of digital marketing, it’s often overlooked and underestimated. In fact, 68% of B2B organizations have not yet mapped out a lead gen funnel. Having a deep understanding of the process and stages of a lead generation funnel is crucial for businesses to generate leads and convert them into customers.
Moreover, a lead generation funnel is not rocket science, but it requires proper planning and careful processing. The goal of the infographic below is to help you learn how to create a lead funnel that provides your marketing and sales teams with only the most qualified leads.
Social listening is a critical component of any social media strategy because many conversations happen about your brand, as social media never sleeps.
According to Sprout Social, social listening is one of the best ways to understand the natural behavior and manner in which consumers talk about your brand.
Social listening insights can inform many different aspects of your brand, including your content, customer service, and much more.
Listening also helps you know what issues your audience cares about and figure out how you can solve them. Otherwise, you won’t be able to connect with them, help, or even influence them.
Statistics show that 50% of consumers include brands in milestone conversations for recommendation purposes; while 34% do this to thank the brand.
Another 34% do it in search of reciprocity from brands in the way of discounts or incentives.
For decades, non-profits have struggled to find an effective solution on how to attract audience attention. Fortunately, modern digital technologies facilitate marketers’ efforts in this field. Today, every non-profit organization can achieve great results utilizing various social media and PR tools.
When the advertising budget is close to zero, it’s crucially important to set the right priorities and wisely allocate resources. Even one small error can turn out to be a barrier for implementing a noble mission.
If you want to know how to promote events for non-profits without making mistakes, check the following useful tips.
You have seven seconds to catch a website visitor’s attention before they click away to look for a more appealing site. How can you spark a user’s interest so they stick around to view your website’s content? Businesses typically consider things like color scheme and video content for increased audience engagement, but there is another engagement tool in town…the widget. Many sites are now using widgets to optimize their websites, keep visitors engaged and improve the user experience.
When you visit a website and see a map or a social media icon, you are actually viewing a website widget. Widgets are third-party applications you can install and embed on your website to perform a variety of simple and useful functions. With widgets, you can add advanced features on any page of your website without having to customize each individually. Widgets displays featured content directly on any page of your website.
Web widgets can drive more interest to your website by complementing the existing content. Depending on the type, widgets can help you increase sales, engage visitors, collect information, provide customer support and acquire more social media followers. If you are a local business or restaurant, you can even add a map widget, enabling users to get customized directions.
You don’t need to be a web developer to install a widget on your website. All you need to do is copy a piece of code provided by the widget host on your website. The most common areas to place widgets include the header, footer, sidebar, and homepage.
Widgets are different from buttons or badges. Widgets contain dynamic content updated regularly. For example, if you add news headlines from CNN on your website, the widget will update whenever CNN updates its site.
Widgets can perform virtually any function from providing the weather forecast to tracking the number of visitors to your site to displaying the most recent news headlines. One of the most common widgets is Google Ads or other display advertising. Other widgets include web search boxes, news headlines, stock quotes, polls, Twitter feeds, clocks, calendars, forms, etc.
A social media crisis is common yet it can break a brand’s reputation in minutes. There are numerous factors that could cause it such as catastrophic marketing fails but most of the time, it springs from inappropriate content posted online or action is done by a celebrity, public figure, or brand.
Bad news spreads on the internet like wildfire and waiting for a social media crisis to go away on its own will never help: once it’s out there, it’s out there for good. Social media marketing fails, no matter how long ago, have a chance of resurfacing even at the slightest provocation or reminder.
Remember United Airlines’ drag and drop incident with Dr. David Dao? It still feels recent but that issue is almost two years old already! And so is Kendall Jenner’s Pepsi ad gaffe which spawned parodies and garnered enough backlash that the video was taken down almost immediately.
PR blunders are unavoidable, and social media platforms can be a great tool to help manage it.
Here are a few tips to help you quell down public outrage should your brand be in hot water.
Are you creating tonnes of content and yet struggling to get the desired results? In 2018, only 20% of B2B marketers rated their content marketing approach as very successful.
It’s hard for content marketers to scale up while producing quality content.
A smart technique to squeeze the most out of existing content efforts is to repurpose it.
Content repurposing is the art of repackaging current content by presenting it in an all-new way. With a plethora of content marketing channels and types, repurposing helps amplify content performance. Here are some benefits of repurposing content:
Creating many versions of a content piece helps target specific niche keywords. These adaptations have the potential to get more backlinks and publicity for the business.
There are occasions when a piece of content is terrific but does not reach a large number of people. If it’s a blog post then it won’t have access to an audience that frequents YouTube, for instance. Re-doing content ensures users can see it across online channels.
Creating several variations of a content piece helps strengthen authority in a niche. Repetition can earn visibility as well as brand recall.
Not sure how to weave content repurposing into the marketing mix? Here are ways to reuse content assets like an expert:
Search engine algorithms continuously get better by dictating the best SEO practices and punishing the wrong ones. But there are few practices that are never outmoded. Quality backlinks are one of them. If you are running an eCommerce website with the ambition of getting on top of the search ranks, backlinks will be irreplaceable. E-commerce sites that need to target Google search rank for more traffic and sales, find backlinks even more crucial for their SEO strategy.
But only backlinks cannot make a substantial effect on your search rank. It is the quality and relevance of those links that matter most. So the real concern will be about finding quality backlinks for your e-commerce site. Before explaining this let us see what backlinks are and how to differentiate good links from the bad ones.
Backlinks are nothing but the websites that allow your website link to get published and remain accessible so that anyone by clicking on them can navigate to your website. Such links are published by the websites to enhance relevancy and make the user experience better. This also shows that other quality websites consider your website to be relevant and important for a certain context.
Let us explain how backlinks work really. For example, when a reader reading on Turkish lamps on a website can come across your website link and by clicking on that he can come to your store selling Turkish lamps. If your e-commerce store is found to be relevant and useful for certain products and related contexts, other websites can give you backlinks from their web pages.
In this mortal world, nothing remains forever. We can see a lot of changes with the passage of time. Be it our eating items, clothing pattern, living style, or technology, everything keeps on changing constantly.
Undoubtedly, technology has changed each and every aspect of our lives and in the last few years, digital media has gone under a lot of transition. There are even specialized college degrees in digital media that would allow you to work in a variety of settings. If we particularly talk about Content Marketing, starting with print media or Television, we can see a lot of change.
The marketing trends keep on changing every year. In the marketing world, video marketing has become a trendsetter and it is also not wrong to say that the future lies in video marketing. Even adding video to the Search Engine Marketing campaign can also impact ranking. This is the reason many reputed companies like Mondovo recommends video marketing for delivering better SEO results.
Youtube has become the second largest search engine after Google. It has received more than 1.5 billion logged in user monthly.
