Customer Experience Lessons to Learn from Amazon and Starbucks

Customer Experience

As far as ubiquitous household names go, there’s no denying that Amazon and Starbucks rank near the top of the list.

I mean, the number of active individual Amazon accounts is almost equal to the population of the United States. Small wonder, then, that the ecommerce giant is expected to hold a whopping 50% of the market share for the online shopping industry by 2021.

As for Starbucks, the coffee giant currently holds almost 40% of the market share for US coffee chains. And, as you’re probably well aware, you pretty much can’t go anywhere without being within walking distance of a Starbucks storefront or kiosk.

(Case in point, I’m writing this from a Starbucks right now…and there are two others within half a mile of my current location.)

But the point of this article isn’t to drone on about how successful Amazon and Starbucks are as companies; you already know this.

What we’re going to discuss is why and how the two colossi of their respective industries have come to be so dominant.

Here’s a hint:

It all comes down to the incredible customer experience both companies provide.

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How to Optimize Micro Moments in Hyperlocal SEO

Have you ever searched for a specific type of business on your smartphone when you’re out with your family or friends? With growing mobile usage, the chances are that you’ve! 

In fact, to be more accurate, you have conducted a hyperlocal search.

Hyperlocal SEO is crucial for any business be it online or offline. You simply can’t ignore it while setting up your business at a specific location or choosing your local target audience. 

With Google’s Pigeon update, the focus has moved to hyperlocal search by reducing the search radius for local queries. Hyperlocal SEO helps local businesses rank higher in search results and improve the number of loyal local customers. 

Therefore, with the recent updates in Google Algorithm and fast-changing trends in SEO, we cannot ignore the importance of hyperlocal SEO. 

Let us understand in detail what exactly hyperlocal SEO means and how you can gain local customers by teaming it up with micro-moments.

Read More

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