Millennials are a tech-savvy generation with strong purchasing power and it is believed to reach $1.4 trillion by the year 2020. Companies spend an enormous amount on millennial marketing for obvious reasons. If you want to make the most of your marketing efforts, you should communicate with them effectively. This is a challenge for most marketers.
But the good news is that instead of looking for newer methods to market to millennials, marketers can leverage the age-old marketing channel – Email Marketing.
Here’re Some Interesting Facts –
- According to Adobe Email Consumer Survey, millennials are gripped with email and prefer to be reached by email for work
- It was discovered that one-third of millennials prefer to email rather than Slack, phone calls, or video
- More than 50% of the millennials falling under the age of 18 to 24 check their email in the morning while in bed, and 43% of millennials aged 25 to 34 reported to do the same.
Hence, it’s no wonder why email is the most loved communication channel for millennials.