According to Statista, by 2019, the number of smartphone users will be more than 5 billion. With mobile internet usage exceeding that of desktop, app owners and businesses should focus on mobile push notifications.
What are Mobile Push Notifications?
Push notifications are one of the most effective tools to deliver actionable, personalized, timely and relevant content. For all intents and purposes, they are profoundly disruptive.
Should digital marketers use mobile push notification services in 2018? Yes!
Push notifications can boost app engagement by 88%. Let me run some more numbers for you.