The Ultimate Guide to Social Media Scheduling

Social Media Scheduling

Social media marketing is one of the most effective digital strategies that brands consistently use to generate more traffic and customers. Every business is doing it differently, some better than others. The results? Well, the results are directly proportional to the quality of the strategies, content, and marketing of the company.

Planning your social media activity ahead is a smart choice, especially because you can effectively strategize your future posts using various professional tools that’ll do the job for you. We’re experiencing the age of automation, and in digital marketing, every successful business is trying its best to effectively design and automate their content schedule.

Read More

How to Integrate Social Media into Your Website

Social Media

Are you missing out on the full potential of social media? If so, you’re not alone. Many businesses wade into the social arena hoping to achieve the same results as famous global brands. When automatic success doesn’t occur, you may feel tempted to either give up or maintain a half-hearted presence that never helps you achieve your goals.  

Continue reading to get more from social media than you ever thought possible, simply by pursuing a website integration strategy. When you follow these simple tips, you will understand that you can make social media work for you, regardless of the size of your business or budget.  

Read More

7 Ways Social Media Listening and Analysis Can Help Brands

Social Media Listening

With an astronomical number of users that keep growing, social media has become the mouthpiece and a pivotal marketing tool for many brands. But there’s a lot more that brands can do with social media than just engagement and collaboration.

Thanks to social media listening and analytics tools, brands can tap into the vast pool of social data to enhance their overall marketing and branding functions. Here are some of the key ways savvy brands are utilizing social media to their advantage.

Read More

20 Essential Security Plugins for WordPress Websites

Security Plugins for WordPress

Unknown too many, there are quite a few ways in which your site could encounter a security breach. One way this can happen is by using unsupported or outdated plugins and themes.

Therefore, it is crucial to keep an eye on security, primarily when working on a platform such as WordPress as they have a vast audience and hence potentially a significant amount of security breaches.

Below is a list of essential security plugins for WordPress websites. The list includes both free and paid plugins, as well as well-known popular plugins with contrasting lesser-known plugins all of which can help provide your WordPress website with varying levels of security.

Read More

10 Fantastic UX Examining Tools That Improve Your Website Design

UX Examining Tools

Being a UX designer, it might seem that keeping your visitors busy is a harder task to accomplish. Even after a huge contribution by UX designers, users are demanding more from the interfaces they encounter. To overcome this big problem, designers are endeavoring to satisfy the users who are looking forward to having an exceptional user experience.

To improve the web designing workflow, we have picked together a list of amazing UX examining tools that are helpful in evaluating the user experience of websites. You can try these tools as your ideal website optimization weapon to get outstanding evaluation results. All these tools are poised to bring a revolution and projected to be used for many more years to come. Read More

Speed for Rank: Utilizing Page Speed for Mobile Ranking

The digital age is booming and there doesn’t seem to be any sign of it slowing down or stopping.

Page Speed for Mobile Ranking

Internet and technology are becoming an essential fixture in people’s lives. Every day, not one person refrains from using the internet or a piece of technology in this generation.

Furthermore, internet and technology keep on evolving in hopes that it will benefit the people. One of its evolution is improving its mobility and usability. From desktops and laptop, both can now be found in the palm of your hand through smartphones.

Due to its compact form and mobility, many people prefer the use of it when surfing the internet. They can be anywhere, anytime without losing connection from the virtual world.

It also shows that the population of mobile internet users keeps on growing where studies predict that 63.4% of the population is going to use mobile internet.

Read More

The Quintessential Free Tools That Every SaaS-Based Startup Can Utilize

Free Tools for SaaS-Based Startup

Every big company was once a startup. Whether it’s Apple, Amazon or Google, they all had humble beginnings, but now they’re on the top of what they do. But how were they able to achieve such great milestones? Well, as much as I would like to discuss the stories of hardships the companies and their founders have gone through, they all had one thing in common; they used the right resources at the right time to scale their businesses.

Well, you see, smart, timely and cost-effective decision making can determine whether your startup would survive long enough to initially sustain itself and then advance towards expansion or scaling phase. You see, 90% of the startups fail because out of many reasons of their failure, one big reason is that they think that they wouldn’t be able to kick-start without getting a decent amount of funding. But they couldn’t be more naive because if you can’t make money without money, you won’t be able to make money with money.

So, here are some of the free tools that every SaaS-based startup can utilize in their initial phase to align their workflow, manage and secure their assets and get organized. Bear in mind that most of the tools mentioned do have a free subscription but their utmost utilization is on premium plans. So, choose and upgrade wisely.

Read More

The SEO Proposal Template that Wins 80% of Clients

a winning seo proposal

Some of you might be in a hurry and hence may not want to read through this entire post. If you want direct access to the “SEO Proposal Template That Wins You 80% of Your Clients”get the free download from here. However, I suggest that you go through the article as it’s loaded with important insights, suggestions, and tips to maximize the impact of your SEO Proposal.

How often has it happened that you’ve spent hours working on an SEO proposal for a new prospective client, only for it to result in a no deal?

It can be frustrating and hard to take the time to come up with a customized SEO proposal for each client and then for it to not get the desired response. You ideally would want your SEO proposal to have a high close rate!

Thankfully, there are a few things you can do to ensure your SEO proposal gets the treatment it deserves.

In this blog, I’m going to show you how to pitch your SEO services better so that you get a higher conversion rate

Additionally, I’ll be including a sample SEO proposal template you may use as an inspiration while preparing your own winning SEO proposal.

Step 1: Pitch Better

If you do a Google Search for the perfect “SEO agency pitch” or “SEO proposal templates for clients“, you get over 3 million search results all claiming to have the magic formula for the ‘perfect pitch’. Being an ex-agency man myself, I can tell you that there’s no such thing. Successful pitches are done by agencies that don’t do one thing extraordinarily well, they do 10 things better than the competition. Here’s what I recommend.

To start with, here’s what a pitch typically looks like from both parties p.o.v.

SEO Agency Pitch

Even a fresh-faced intern can see the difference. I’ve seen agencies put in tremendous effort in developing the pitch. Collecting every scrap of information possible and spending agonizing hours on revision after revision only to lose the pitch in the end. So what’s going wrong? Is data not important?

Read More

Site Audits 101 – How Simple Fixes from a Website Audit Can Help Your SEO.

Website audit has been an essential tool in any respected SEOs tool box for many years now. But what are they? Why would you need one? And what will it tell you? Let’s find out.

website audit

What is a Website Audit (And why do I need one)?

A website audit is a process that involves analyzing numerous metrics of a website to determine how strong its on-page SEO is. They used to be conducted manually, which took a significant amount of time and was not particularly accurate. However these days, website audits have become mainly automated.

Read More

Client Retention Issues: 12 Warning Signs Your Client Is About To Ditch You

Client Retention. Customer Loyalty.

Boy meets girl & they fall in love.

An agency meets their perfect client – They woo the client with fancy proposals, phone calls, promising results – The client is swept off their feet & hence starts a beautiful story of an agency & their client.

However, as is with every story, there are many obstacles & complications in this one too. The biggest complication is if your client wants to break up with you.

Warning Signs to Look Out For

SEO Agency-Client Relationship

As is with every relationship, an agency’s owner or client manager can innately sense that something is not quite right with the way their client is behaving.

Customer loyalty & client retention are common issues plaguing agencies in every industry. So here are 12 warning signs that could indicate you might be about to lose a client:

Read More

Like what you're reading?
Get fortnightly updates on more such interesting reads!
  We will not share your details with any 3rd party.
Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter