Online marketing is a constant race to come up with something that would help your business stand out. But as soon as you do and it works, your rivals copy you so you need to start all over again. Luckily, there still are techniques that have stood the test of time and proved to continuously work and bring results. One of such tactics is influencer marketing.

And right now we’re living in its golden age. Brands in different domains cooperate with popular personalities to get access to their followers and it works like a charm. But the truth is that some products and services are much easier to promote this way. Often all you need to do is buy sponsored posts from a popular girl on Instagram and enjoy those leads coming in. But what if your target audience doesn’t make buying decisions based on what a model on Instagram tells them?

Well, then you need an algorithm for finding the right influencers who will bring real value to you and your business. These days there are influencers in pretty much any business niche and they are eager to cooperate with entrepreneurs and marketers. So let me show you how to find and choose the ones that are likely to help you make money. But first…

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