Understanding Changing Customer Needs Through Analytics

Customer Needs Through Analytics

Analytics, Customer Analytics, Big Data, Business Intelligence like Microsoft Power BI training – we come across these terms often, don’t we? Well, all of them are synonyms of each other (you might already know this).

Analytics – as the name suggests – are tools that convey the ‘feelings’ of a customer (prospective or existing) to business owner(s) and act as a mentor while they make strategic decisions.

Now, customer behaviour could be literally anything – likes, dislikes, brand awareness, affinity for a specific product, and what not! Let me give you my own example. Recently, I was looking for a flight to my hometown. And I have the habit of checking out the offers first, then the fares. Unfortunately, there were none. So, I closed the site. And guess what! Within 5 minutes I got an offer of flat 20% OFF on airfare, from the same site.

This was a simple one; there are detailed case-studies available too.

The point is that small and big marketers alike take customer loyalty very seriously and go out of their way to cash in on it. Furthermore, retail analytics has picked up the pace and will prove to be a game-changer for the retail sector in the near future.

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5 Google Analytics Mistakes You Are Still Making In 2017

If you have an online business, Google Analytics is one of the tools you can’t live without. The tool has evolved over the years and gives you comprehensive data for monitoring user behavior.

According to SearchEngineLand, more than 28% of the world’s websites use Google Analytics.

While you might be using this tool for a long time now, it’s likely that you aren’t making the most of it.

After working with a lot of growing businesses at Marketing Masala, I have realized that most business owners/marketers make similar sort of mistakes while using Google Analytics.

Let’s analyze these mistakes and see how we can extract the most juice out of Google Analytics.

#1 Counting Internal Traffic And Goals

Most firms forget to block their own internal traffic. If you are running a website/app, there’s a huge possibility that your development and marketing team will check your platform multiple times a day (and even test the goals that you set).

This leads to miscalculated data which you cannot rely on.

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