The ‘Curse of Knowledge’ and How It’s Making Your Website Terrible

We’ve reached a remarkable point in history where we’re more informed than ever before. A wealth of knowledge on almost anything exists just a few taps away on a smartphone. But there’s a fine line between providing information and providing answers. In fact, too much “knowledge” can send your audience straight to your nearest SERP competitor and this is often called as the curse of knowledge.

Curse of Knowledge

So, if you see that your conversions are lagging behind, it could be because you know too much.

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