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What to do when your Search Rankings are Stuck?

There are so many times when we just don’t know what more to do next for a page/term. We could be ranking well, but not well enough, and we are stuck for ideas on what to do next.

SEO is as much about creativity as it is about it’s various technicalities. So, out here, Sameer Panjwani shares some of his thoughts on how you could approach this very common problem – getting stuck with search rankings. It’s sometimes more about thinking outside the box. Watch the video and share with us any of your such experiences that you may have had in your experience with SEO.

If you have any follow up questions or requests for future video topics, do post them in the comments section below.

Transcript – 

Okay, so what you do when you don’t know what to do. So, what do I mean out there – In SEO, many a times when you are ranking, when you are trying to rank for a very very competitive term and I know many of us are super optimistic, atleast I am in that we always go for bigger terms even though experience has taught us to be wiser and try to go for much less competitive terms.

But we being who we are, we will always go for the best. So, I will give you a practical example – Like in Mondovo our team, we are aspiring to rank for predominantly the bigger terms like SEO tool, SEO toolset. Even though we’re a relatively new toolset and I have to be practical that the competition out there is in tense. So, like my team was stuck for a while that okay what do we do next? If it’s going to take time, what should we do next?

I am sure many of you out there can we stuck on a problem where you don’t know what else can you do in terms of SEO. Ofcourse, you can target – focus on the long tail, create content, go the traditional route – focus on other terms. But sometimes there is a smarter way to acquire not only relevant traffic but also built on top of your competing brands. So I will give you an example of what we did.

So, if you go to the bottom of Mondovo at the footer of our site, you will find a section call SEO Tools Comparison and there we have actually you will see that we have created the multiple pages where we have compared ourselves versus each of our competitors with their brand name. And now that was an SEO hack. Essentially we could not rank for SEO tools but we knew that these same tools were actually ranking for those words which we wanted to target.

And we knew that our consumers, our potential users were searching for those tools by their brand names as well along with terms like review, alternatives etc. So, we decided that okay why not try to rank for those terms? So, if we could not attract the traffic for people searching for SEO tools why not attract the traffic for people looking for those tools by their brand name and looking for those tools reviews or their alternatives.

So, essentially we created a review and an alternative page for each of our competing brands. And what’s interesting note is that actually over the last 45 days or so we have acquired about 25 to 30 leads I think. 25 to 30 leads in just a short span of time from not much effort. So, whatever I propose out here sometimes you have to think out of the box think what your user even though you targeting a term which might be super competitive.

See the brands that are ranking for those terms and maybe people are also searching for those brands directly and they’re searching for reviews of that brand or alternatives to that brand. So, maybe, can you create pages targeted towards that brand? And trust me the competition might not be that intense out there atleast not comparable to the main target term that you are going after.

So, it was a smarter way for us to acquire easy traffic, it was an easy win for us. So, I think there is a huge opportunity if you think outside the box. So SEO is all about being creative it’s not only about doing keyword research if you have done keyword research we may or may not have found this opportunity.

But this is about thinking about our consumers, what he would search for, so sometimes you have to go down that line of thought. So don’t restrict yourself to just thinking okay this is what people are searching for, this is the search volume go beyond that, think about your user, think about which products he is using, think about how he could be searching, how you would search if you were in his position.

So keep that in mind and be smart about it.

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