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You’ve Launched An App. Now What?

You and your development team have spent the past few months working on this project. It’s an app you are convinced will meet a need in today’s marketplace. Not only is it functional and provides a digital solution to an everyday problem, but it is also your baby. You are proud of what you have created and you want it to be successful. To do that, you need to have an effective app marketing strategy. You can’t expect your app to just pop off the screen when users scroll through the endless sea of apps, and new apps that are being released daily. In this article, we will review a number of the best marketing strategies that will get your app noticed and give you a competitive edge over all those apps of your competitors.

Tip #1 – Understand Who Your Audience Is

When you first started developing your app, you would have had a target audience in mind. For example, if your app has medical uses, then your audience would be individuals who either suffer from the conditions your app addresses or have a particular interest in whatever the conditions are that your app focuses on. This should give you a clear idea of the type of user you will need to focus your marketing efforts on attracting. This means you should have a full understanding of your audience which would include a snapshot of information that would describe your desired target. The age demographics, lifestyle, recreational and spending habits, and any other factors that would narrow down your specific target. When you have a picture of who you are trying to attract to your app, it helps keep you focused.

Tip #2 – Understand Who You Are Competing Against

App development is a trending technology which means you are probably not the only person to have created an app that focuses on a particular issue. What helps you to separate your product from all others is to learn as much as you can about your existing competitors. Competition is good, but you will want your app to be the superior choice. Learning from what your competition has done or quit doing can save you a bundle in both time and money. If your main competitors have had apps fail on them, find out why and use that knowledge to be better and more effective within the marketplace.

Tip #3 – Get The Word Out As Early As Possible

If you are confident that your app is going to do everything you have designed it to do, one way to create an early buzz is to market it early. This means promoting your mobile app long before it becomes available. With a marketing program that emphasizes the benefits of your app to the user, you can generate interest in your app so that as soon as it becomes available, there are downloads. Essentially, you are telling your target audience that they need your app and by convincing them of this, you create a demand that is just waiting for access so that users can get their hands on your creation and use it. This is a case where being early with your marketing plans can truly result in positive results.

Tip #4 – Keep App SEO At The Forefront

You should already know that Search Engine Optimization (SEO) works with websites. Well, the same principles can be applied to your app store listing. Be sure to familiarize yourself with the specific guidelines, include word and character limits, at all app stores and use the basics. Keywords, meta descriptions, images, article content that contains backlinks to your app store listing, and any other SEO tactic that will get your listing exposure in any search engine that crawls your app details. Plus, with SEO, you can reach a much wider volume of people in your target audience through access to other platforms. Keep all your SEO relevant to the app and keep content fresh to feed the search engines. Just like you would with a blog or business website, keeping the content fresh and current encourages search engines to visit more frequently which translates to better rankings of your app listing.

Tip #5 – Reviews Help Boost Your App Downloads

Don’t forget that one of the most effective tools that can work in your favor is the power of what other people say online about your product. Good or bad, reviews give users information that assists them in making informed decisions. App listings without reviews are typically listings that are easier to scroll past than those with several reviews and comments. People are usually curious enough to stop and check out what others had to say about a product in a review. Reviews are also helpful in revealing things that may be useful to address in an app update. This makes online reviews from customers doubly valuable as they not only help other consumers, but they have assisted app developers in improving products. It also helps to reach out to customers who have expressed they have experienced difficulties in using your product to find out what can be done to enhance the user experience. Reviews and reviewers are an important part of any product development and marketing plan as they provide insight that can only come from those who have used an app for the purpose it was made.

Final Thoughts

App development is a trending technology. While it often appears that everyone with an idea is releasing an app, only those that are effective in solving the issues they address for have any shelf life. But for that to happen, app developers have to employ many different marketing strategies that are aimed at a target audience and include SEO. To stand out from the countless apps already available, app developers must use what they learn from competitors and market their efforts early to get an edge. Using feedback from users helps to improve the product which, in turn, improves the profit that can result from the release of a new app.

 

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Marina Turea

Marina Turea works as a content manager at Digital Authority Partners, a San Diego SEO agency.

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