100 Must Read Branding Books in 2019

If you are looking for a great book to inspire a new stage of growth for your business, then branding books can bring much-needed clarity. As CEOs, entrepreneurs, designers, or managers, it’s in our best interest to be on the constant lookout for new material to inspire our everyday brand decisions.

They are some of the richest and deepest reads on brand development and include topics ranging from brand positioning, naming and design to culture and leadership.

To discuss this further, we at Mondovo want to share with you the 100 must-read branding books in 2019. These books cover everything from branding theory to digital design, but each can contribute something valuable if you’re building a brand. Pick your choice and start reading it today.

1. Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible

by Gregory V. Diehl

Our Rating: 4.04/5

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2. Influencer Fast Track: From Zero to Influencer in the next 6 Months!: 10X Your Marketing & Branding for Coaches, Consultants, Professionals & Entrepreneurs (Influencer Marketing & Branding)

by Gundi Gabrielle

Our Rating: 3.50/5

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3. Designing Brand Identity: An Essential Guide for the Whole Branding Team 5th Edition

by Alina Wheeler

Our Rating: 4.39/5

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4. Branding: In Five and a Half Steps

by Michael Johnson

Our Rating: 4.26/5

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5. Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

by Jeremy Miller

Our Rating: 4.10/5

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6. Archetypes in Branding: A Toolkit for Creatives and Strategists

by Margaret Hartwell

Our Rating: 4.20/5

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7. Explosive Growth: A Few Things I Learned While Growing To 100 Million Users – And Losing $78 Million

by Cliff Lerner

Our Rating: 4.38/5

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8. Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

by Tiffani Bova

Our Rating: 4.33/5

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9. Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

Our Rating: 4.35/5

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10. Contagious: Why Things Catch On

by Jonah Berger

Our Rating: 3.92/5

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11. How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity

by Fiona Humberstone

Our Rating: 4.42/5

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12. The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

by Laura Ries

Our Rating: 3.95/5

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13. Hooked: How to Build Habit-Forming Products

by Nir Eyal

Our Rating: 4.06/5

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14. Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit

by Pia Silva

Our Rating: 4.35/5

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15. Advertising, Branding & Marketing 101: The Small Business Owner’s Guide to Making Marketing More Effective.

by Dixie Maria Carlton

Our Rating: 3.90/5

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16. Branding It 3.0: Business Performance through Excellence in Brand Management

by Marco Casanova

Our Rating: 4.06/5

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17. Branding + Interior Design: Visibility and Business Strategy for Interior Designers

by Kim Kuhteubl

Our Rating: 4.40/5

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18. Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)

by Erik Deckers

Our Rating: 3.67/5

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19. Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

by Tim Calkins

Our Rating: 4.12/5

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20. UnBranding: 100 Branding Lessons for the Age of Disruption

by Scott Stratten

Our Rating: 3.52/5

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21. Fashion Branding Unraveled

by Kaled K. Hameide

Our Rating: 4.33/5

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22. Rethinking Prestige Branding: Secrets of the Ueber-Brands

by Wolfgang Schaefer

Our Rating: 3.94/5

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23. Personal Branding for Dummies

by Susan Chritton

Our Rating: 3.86/5

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24. Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

by Patrick Hanlon

Our Rating: 3.79/5

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25. Methods of Persuasion: How to Use Psychology to Influence Human Behavior

by Nick Kolenda

Our Rating: 4.17/5

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26. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

by Jay Baer

Our Rating: 4.07/5

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27. The Power of Branding: Telling Your School′s Story (Corwin Connected Educators Series)

by Tony Sinanis

Our Rating: 4.29/5

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28. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

by Marty Neumeier

Our Rating: 4.02/5

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29. Aaker on Branding: 20 Principles That Drive Success

by David Aaker

Our Rating: 3.76/5

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30. Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

by Douglas Van Praet

Our Rating: 3.89/5

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31. Brand Thinking and Other Noble Pursuits

by Debbie Millman

Our Rating: 3.93/5

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32. Creating a Brand Identity: A Guide for Designers

by Catharine Slade-Brooking

Our Rating: 4.07/5

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33. Start Me Up!: New Branding for Businesses

by Robert Klanten

Our Rating: 4.00/5

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34. The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media

by Seth Price

Our Rating: 4.19/5

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35. Packaging Design: Successful Product Branding From Concept to Shelf

by  Marianne R. Klimchuk

Our Rating: 5.00/5

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36. Employer Branding For Dummies

by Richard Mosley

Our Rating: 5.00/5

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37. Lean Branding: Creating Dynamic Brands to Generate Conversion (Lean (O’Reilly))

by Laura Busche

Our Rating: 3.60/5

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38. Personal Branding & Reputation Management: How to become an influencer, thought leader, or a celebrity in your niche

by Alex Genadinik

Our Rating: 4.80/5

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39. How to Launch a Brand – SPECIAL WORKBOOK EDITION (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity

by Fabian Geyrhalter

Our Rating: 4.12/5

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40. Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method

by Pete Canalichio

Our Rating: 4.61/5

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41. Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers

by Matt Bertram

Our Rating: 4.60/5

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42. Mind the Brand Gap: A study of Competing Brand Identities, Human Biases and Why You MUST FIRE your HR team

by Constantin Singureanu

Our Rating: 4.64/5

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43. The Personal MBA: Master the Art of Business

by Josh Kaufman

Our Rating: 4.06/5

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44. Destination Branding for Small Cities

by Bill Baker

Our Rating: 3.73/5

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45. Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars

by Kristin J. Lieb

Our Rating: 4.09/5

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46. Introduction To Personal Branding: Ten Steps Toward A New Professional You

by Mel Carson

Our Rating: 4.00/5

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47. How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

by Michael Bierut

Our Rating: 4.34/5

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48. First Things First!: New Branding and Design for New Businesses

by Gestalten

Our Rating: 4.60/5

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49. Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything

by Deb Gabor

Our Rating: 4.10/5

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50. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

by Allan Dib

Our Rating: 4.37/5

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51. BrandingPays: The Five-Step System to Reinvent Your Personal Brand

by Karen Kang

Our Rating: 3.73/5

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52. The Language of Branding: Theory, Strategies, and Tactics

by Dawn Lerman

Our Rating: 3.00/5

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53. The 10Ks of Personal Branding: Create a Better You

by Kaplan Mobray

Our Rating: 3.70/5

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54. KNOWN personal branding Workbook

by Mark Schaefer

Our Rating: 4.50/5

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55. The Branding of Right-Wing Activism: The News Media and the Tea Party

by Khadijah Costley White

Our Rating: 4.00/5

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56. Best Practice Cases in Branding for Strategic Brand Management, 3/e

by Kevin Lane Keller

Our Rating: 4.23/5

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57. Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe

Our Rating: 3.77/5

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58. Identity Designed: The Definitive Guide to Visual Branding

by David Airey

Our Rating: 5.00/5

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59. Linked In For Personal Branding: The Ultimate Guide

by Sandra Long

Our Rating: 3.69/5

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60. Personal Branding and Marketing Yourself: The Three PS Marketing Technique as a Guide to Career Empowerment

by Rita Balian Allen

Our Rating: 4.00/5

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61. Global Brand Strategy: World-wise Marketing in the Age of Branding

by Jan-Benedict Steenkamp

Our Rating: 4.50/5

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62. Branding New York: How a City in Crisis Was Sold to the World

by Miriam Greenberg

Our Rating: 4.24/5

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63. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

by Al Ries

Our Rating: 4.04/5

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64. Secrets behind Things that Look good: How small changes in design lead to a big jump in sales

by Claire Langju Lee

Our Rating: 4.14/5

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65. 5-Hour MBA: The Business Owner’s Guide To Success

by Chad Reinertson

Our Rating: 3.00/5

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66. REALTOR BRANDING: Marketing Yourself for REAL ESTATE SUCCESS

by Irina Kim Sang

Our Rating: 3.01/5

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67. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

by Brad VanAuken

Our Rating: 3.55/5

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68. You Branding: Reinventing Your Personal Identity as a Successful Brand

by Mark Cijo

Our Rating: 3.34/5

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69. Business Branding: Expert Marketing Techniques For Building A Captivating Brand, Attracting Customers and Reinventing Your Image In The Digital Age (Entrepreneurship, Small Business, Networking)

by Frontier Desk

Our Rating: 3.92/5

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70. Audio Branding: Using Sound to Build Your Brand

by Laurence Minsky

Our Rating: 3.00/5

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71. Developing and Branding the Fashion Merchandising Portfolio

by Phyllis Borcherding

Our Rating: 4.33/5

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72. Nation Branding: Concepts, Issues, Practice

by Keith Dinnie

Our Rating: 5.00/5

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73. Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business

by Chris Ducker

Our Rating: 4.26/5

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74. Fiesta: The Branding and Identity for Festivals

by Shaoqiang Wang

Our Rating: 3.02/5

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75. Employer Branding and the Employee-Life-Cycle: How to become an attractive employer

by Cyrill Ting

Our Rating: 4.00/5

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76. Branding the Nation: The Global Business of National Identity

by Melissa Aronczyk

Our Rating: 3.67/5

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77. Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results

by Jocelyne S. Daw

Our Rating: 3.84/5

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78. Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers

by Anne Miltenburg

Our Rating: 4.25/5

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79. Finding Success in Failure: True Confessions From 10 Years of Startup Mistakes

by Lucas Carlson

Our Rating: 3.99/5

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80. Social Media Promotion for Musicians – Second Edition: The Manual for Marketing Yourself, Your Band and Your Music Online

by Bobby Owsinski

Our Rating: 4.32/5

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81. How Cohesive is your Company?: A Leadership Parable – Top-notch business performance is impossible until you cohesively align mission, vision, goals, strategy, execution & culture

by Ravi Gopaldas Kathuria

Our Rating: 4.00/5

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82. Killing Sustainability

by Lawrence Michael Heim

Our Rating: 3.33/5

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83. The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (Critical University Studies)

by Jacob H. Rooksby

Our Rating: 4.50/5

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84. Branding for Changemakers: A guide for defining and communicating your brand’s impact.

by Demetrio P. Maguigad

Our Rating: 3.01/5

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85. The 11 Immutable Laws of Internet Branding

by Al Ries

Our Rating: 3.27/5

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86. Branding and Designing Disability: Reconceptualising Disability Studies (Routledge Advances in Disability Studies)

by Elizabeth DePoy

Our Rating: 3.02/5

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87. Branding from the Heart: How to Share Your Purpose through Marketing that Attracts Your Tribe and Inspires a Revolution

by Ms. Julia D. Stege

Our Rating: 3.01/5

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88. Branded: Branding in Sport Business

by Jason W. Lee

Our Rating: 3.50/5

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89. Steal Like an Artist: 10 Things Nobody Told You About Being Creative

by Austin Kleon

Our Rating: 3.89/5

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90. Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand

by Hubert K. Rampersad

Our Rating: 3.18/5

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91. Branding Low Cost: Como Crear Una Gran Marca Con Muy Poco Dinero

by Kevin Albert

Our Rating: 5.00/5

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92. Amazon FBA: Be an Amazon Seller, Launch Private Label Products and Earn Passive Income From Your Online Business

by Abraham King

Our Rating: 4.00/5

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93. Hospitality Branding (Cornell Hospitality Management: Best Practices)

by Chekitan S. Dev

Our Rating: 3.25/5

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94. Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

by Mihalis Kavaratzis

Our Rating: 4.50/5

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95. 2015 Guide to Perfect Church Identity Branding: Helping You Bring Your Vision To Life

by Alex Miranda

Our Rating: 3.02/5

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96. Billionaire Branding: How Hip Hop’s Cash Kings Built Their Empires

by Mr T. Brookshire Harris

Our Rating: 5.00/5

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97. Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

by Catherine Kaputa

Our Rating: 3.87/5

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98.The Ministry of Branding: A Biblical Approach to Brand Building

by Mike Martin

Our Rating: 3.02/5

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99. Marketing Fashion, Second edition: Strategy, Branding and Promotion

by Harriet Posner

Our Rating: 4.60/5

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