100 Must Read Marketing Books

Reading is still the best way to learn and stay on top of the marketing industry. Digital Marketing Industry is constantly changing and professionals need to update their skill set based on current trends. But in Digital Marketing the core concepts will always remain same no matter how many updates happen in the technologies

With so many digital resources out there (including The Mondovo’s Blog, of course), it’s easy to forget about a good, old-fashioned book, but we won’t let that happen!

We’ve selected some of our favorite new marketing books and compiled them below. We highlight 100 of our favorite marketing books; including titles from Seth Godin, Mark Roberge, Simon Sinek, and Gary V.

Inside these marketing books, industry leaders reveal their secrets for improving brand position, building a rock-solid sales process, creating an epic content marketing strategy, and much more.

1. The CLICK Technique: Tap into the Internet’s Massive Power to Produce a Steady Stream of Traffic and Leads for Your Small Business

by Lindsey Anderson

Our Rating : 4.43/5

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Listen, Sister

 

2.  Listen, Sister: Live Your Life and Leave a Legacy: How to Achieve Time and Financial Freedom through Network Marketing

by Debbi Coder

Our Rating: 4.67/5

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Cadence

3. Cadence: A Tale of Fast Business Growth

by Pete Williams

Our Rating: 4.55/5

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Expert Secrets

4. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

by Russell Brunson

Our Rating: 4.49/5

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Making Websites Win

5. Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

by Karl Blanks

Our Rating: 4.48 /5

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DotCom Secrets

6. DotCom Secrets: The Underground Playbook for Growing Your Company Online

by Russell Brunson

Our Rating: 4.42/5

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7. Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman

Our Rating: 4.41/5

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8. Explosive Growth: A Few Things I Learned While Growing To 100 Million Users – And Losing $78 Million

by Cliff Lerner

Our Rating: 4.39 /5

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9. Ninja Selling: Subtle Skills. Big Results.

by Larry Kendall

Our Rating: 4.37/5

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10. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

by Allan Dib

Our Rating: 4.37/5

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Storytelling with Data

11. Storytelling with Data: A Data Visualization Guide for Business Professionals

by Cole Nussbaumer Knaflic

Our Rating: 4.36/5

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Building a StoryBrand

12. Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

Our Rating: 4.35/5

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13. Go Pro: 7 Steps to Becoming a Network Marketing Professional

by Eric Worre

Our Rating: 4.30/5

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14. Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

by Jeb Blount

Our Rating: 4.29/5

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Value Proposition Design

15. Value Proposition Design: How to Create Products and Services Customers Want

by Alexander Osterwalder

Our Rating: 4.26/5

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Hacking Growth

16. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

by Sean Ellis

Our Rating: 4.25/5

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17. Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants

by Paul Cherry

Our Rating : 4.25/5

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AskGaryVee

18. #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness

by Gary Vaynerchuk

Our Rating : 4.23/5

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19. Competing Against Luck: The Story of Innovation and Customer Choice

by Clayton M. Christensen

Our Rating: 4.22/5

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Go for No

20. Go for No! Yes is the Destination, No is How You Get There

by Richard Fenton

Our Rating : 4.22/5

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21. Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business

by Romi Neustadt

Our Rating : 4.20/5

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22. Resonate: Present Visual Stories that Transform Audiences

by Nancy Duarte

Our Rating : 4.19/5

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Digital Marketing For Dummies

23. Digital Marketing For Dummies (For Dummies (Business & Personal Finance))

by Ryan Deiss

Our Rating : 4.19/5

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24. Influence: The Psychology of Persuasion, Revised Edition

by Robert B. Cialdini

Our Rating : 4.18/5

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How Brands Grow

25. How Brands Grow: What Marketers Don’t Know

by Byron Sharp

Our Rating : 4.18/5

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26. Misbehaving: The Making of Behavioral Economics

by Richard H. Thaler

Our Rating : 4.17/5

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27. Methods of Persuasion: How to Use Psychology to Influence Human Behavior

by Nick Kolenda

Our Rating : 4.17/5

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The Curse of Bigness

28. The Curse of Bigness: Antitrust in the New Gilded Age

by Tim Wu

Our Rating : 4.17/5

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Cracking The PM Interview

29. Cracking the PM Interview: How to Land a Product Manager Job in Technology

by Gayle Laakmann McDowell

Our Rating : 4.17/5

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30. HBR’s 10 Must Reads on Strategy (including featured article “What Is Strategy?”

by Michael E. Porter

Our Rating : 4.15/5

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Amp Up Your Sales

31. Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions

by Andy Paul

Our Rating : 4.14/5

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32. The Motivation Manifesto

by Brendon Burchard

Our Rating : 4.14/5

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The Hacking of the American Mind

33. The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

by Robert H. Lustig

Our Rating : 4.13/5

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The Everything Store

34. The Everything Store: Jeff Bezos and the Age of Amazon

by Brad Stone

Our Rating : 4.12/5

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35. Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dr. Dan Ariely

Our Rating : 4.11/5

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36. Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

by James Kalbach

Our Rating : 4.11/5

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The Attention Merchants

37. The Attention Merchants: The Epic Scramble to Get Inside Our Heads

by Tim Wu

Our Rating : 4.10/5

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This Is Marketing

38. This Is Marketing: You Can’t Be Seen Until You Learn to See

by Seth Godin

Our Rating : 4.09/5

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Secrets of Question-Based Selling

39. Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results

by Thomas Freese

Our Rating : 4.09/5

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40. The Automatic Customer: Creating a Subscription Business in Any Industry

by John Warrillow

Our Rating : 4.08/5

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Jab, Jab, Jab, Right Hook

41. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk

Our Rating : 4.08/5

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Freakishly Effective Social Media for Network Marketing

42. Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does!

by Ray Higdon

Our Rating : 4.08/5

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The Personal MBA

43. The Personal MBA: Master the Art of Business

by Josh Kaufman

Our Rating : 4.06/5

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44. Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!

by Mark Yarnell

Our Rating : 4.06/5

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45. Hooked: How to Build Habit-Forming Products

by Nir Eyal

Our Rating : 4.05/5

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The Science of Selling

46. The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

by David Hoffeld

Our Rating : 4.05/5

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47. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

by Al Ries

Our Rating : 4.04/5

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Big Shifts Ahead

48. Big Shifts Ahead: Demographic Clarity For Business

by John Burns

Our Rating : 4.04/5

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Predictable Revenue

49. Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

by Aaron Ross

Our Rating : 4.04/5

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Subscribed

50. Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

by Tien Tzuo

Our Rating : 4.04/5

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PRE-SUASION

51. Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert Cialdini Ph.D.

Our Rating : 4.03/5

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Positioning

52. Positioning: The Battle for Your Mind, 20th Anniversary Edition

by Al Ries

Our Rating : 4.03/5

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Hug Your Haters

53. Hug Your Haters: How to Embrace Complaints and Keep Your Customers

by Jay Baer

Our Rating : 4.02/5

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The Power of Broke

54. The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

by Daymond John

Our Rating: 4.02/5

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The Goal

55. The Goal: A Process of Ongoing Improvement

by Eliyahu M. Goldratt

Our Rating : 4.01/5

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Talk Triggers

56. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

by Jay Baer

Our Rating : 3.98/5

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57. The Effortless Experience: Conquering the New Battleground for Customer Loyalty

by Matthew Dixon

Our Rating : 3.98/5

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IoT Inc

58. IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

by Bruce Sinclair

Our Rating : 3.98/5

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Crossing the Chasm

59. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

Our Rating : 3.97/5

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Get Clients Now

60. Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

by C. J. Hayden

Our Rating : 3.97/5

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People Buy You

61. People Buy You: The Real Secret to what Matters Most in Business

by Jeb Blount

Our Rating : 3.95/5

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Brainfluence

62. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley

Our Rating : 3.95/5

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The Tipping Point

63. The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

Our Rating : 3.95/5

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64. Little Red Book of Selling: 12.5 Principles of Sales Greatness

by Jeffrey Gitomer

Our Rating : 3.95/5

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Building Strong Brands

65. Building Strong Brands

by David A. Aaker

Our Rating : 3.94/5

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Objections

66. Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No

by Jeb Blount

Our Rating : 3.94/5

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Blue Ocean Shift:

67. Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

by W. Chan Kim

Our Rating : 3.94/5

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Play Bigger

68. Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Al Ramadan

Our Rating : 3.93/5

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The Convenience Revolution

69. The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty

by Shep Hyken

Our Rating : 3.92/5

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70. Disrupted: My Misadventure in the Start-Up Bubble

by Dan Lyons

Our Rating : 3.92/5

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Contagious

71. Contagious: Why Things Catch On

by Jonah Berger

Our Rating : 3.91/5

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72. Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond

by Paco Underhill

Our Rating : 3.91/5

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Story Driven

73. Story Driven: You don’t need to compete when you know who you are

by Bernadette Jiwa

Our Rating : 3.90/5

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Psychology of Selling

74. Persuasion: Psychology of Selling – Secret Techniques To Close The Deal Every Time

by Robert Moore

Our Rating : 3.89/5

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Crush It

75. Crush It!: Why NOW Is the Time to Cash In on Your Passion

by Gary Vaynerchuk

Our Rating : 3.89/5

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76. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim

Our Rating : 3.88/5

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76. Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler

Our Rating : 3.83/5

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The Thank You Economy

78. The Thank You Economy

by Gary Vaynerchuk

Our Rating : 3.83/5

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79. Stumbling on Happiness

by Daniel Gilbert

Our Rating : 3.83/5

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Influencer

80. Influencer: Building Your Personal Brand in the Age of Social Media

by Brittany Hennessy

Our Rating : 3.82/5

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81. Exactly What to Say: The Magic Words for Influence and Impact

by Phil M. Jones

Our Rating : 3.80/5

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82. The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

by James Surowiecki

Our Rating : 3.80/5

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Primal branding

83. Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

by Patrick Hanlon

Our Rating : 3.79/5

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The Revenge of Analog

84. The Revenge of Analog: Real Things and Why They Matter

by David Sax

Our Rating : 3.79/5

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Fascinate - Sally Hogshead

85. Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

by Sally Hogshead

Our Rating : 3.77/5

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The Truth Machine

86. The Truth Machine: The Blockchain and the Future of Everything

by Paul Vigna

Our Rating : 3.77/5

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87. The Story Engine: An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing

by Kyle Gray

Our Rating : 3.76/5

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Buyology

88. Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom

Our Rating : 3.75/5

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Purple Cow

89. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

by Seth Godin

Our Rating : 3.74/5

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90. Dollars and Sense: How We Misthink Money and How to Spend Smarter

by Dr. Dan Ariely

Our Rating: 3.70/5

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Ask - Ryan Levesque

91. Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level

by Ryan Levesque

Our Rating: 3.70/5

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92. The Product Manager Interview: 164 Actual Questions and Answers

by Lewis C. Lin

Our Rating: 3.68/5

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Predictive Analytics

93. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

by Eric Siegel

Our Rating: 3.67/5

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500 Social Media Marketing Tips

94. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

by Andrew Macarthy

Our Rating: 3.67/5

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Happy Money

95. Happy Money: The Science of Smarter Spending

by Elizabeth Dunn

Our Rating: 3.65/5

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The Supply Chain Revolution

96. The Supply Chain Revolution: Innovative Sourcing and Logistics for a Fiercely Competitive World

by Suman Sarkar

Our Rating: 3.62/5

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97. How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days

by Adam Ginsberg

Our Rating: 3.45/5

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Exactly How to Sell:

98. Exactly How to Sell: The Sales Guide for Non-Sales Professionals

by Phil M. Jones

Our Rating: 3.42/5

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Dark Psychology

99. NLP: Dark Psychology Series 3 Manuscripts – Secret Techniques To Influence Anyone Using Dark NLP, Covert Persuasion and Advanced Dark Psychology

by R.J. Anderson

Our Rating: 3.00/5

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YouTube Secrets

100. YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

by Sean Cannell

Our Rating : 4.75/5

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