The idea of brands requiring a video marketing strategy is not a new one; what has changed is the importance of it on every channel and platform. Today, videos are not just another part of a marketing plan. Instead, they are the central focus of campaigns, especially the ones that include social media strategies.
Marketers, today, understand how crucial videos are for a successful marketing campaign. According to a survey, an average business publishes 18 videos a month, and the content they provide is accepted and supported by their consumers.
The world we live in is a visual one, which is why more than 87 percent of people respond to seeing more video content from brands in 2019. It proves that the adoption of video marketing is increasing every day, as more businesses are investing in improving their video marketing strategies.
Here are six ways of how video marketing can add to the success of your business, along with examples of some of the best successful marketers.