12 Tools for Running Successful Google PPC Campaigns for Your SaaS Business

Tools for Running Successful Google PPC Campaigns for Your SaaS Business

What is the best way to sell software online? Which is the most effective strategy to market a SaaS product? People search for answers to these questions on Google and Quora, striving to learn the best practices for productive SaaS sales… Is PPC (pay-per-click) the right approach or at least among the most preferable SaaS growth strategies?  

Without approximate guesses and hesitations, let’s make it clear – how B2B online advertising varies from B2C best practices and bring to light all the practical advantages of launching PPC SaaS ads. We will spice up our article with 9 PPC tools that will optimize your PPC journey from keyword research to conducting tests. 

Here we go!

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How these Brands Make Billions By “Shocking” Users

Shock Marketing

Consumers in 2019 are deadly.  They’re skeptic, ask a lot of questions, and have a zero-tolerance policy for bullshit.

What’s more, the competition is intense, so you’ll have to go above and beyond to reach your target market.

Enter: Shockvertising, a creative marketing tactic that deliberately violates the norm to create a trendy “buzz” effect. The goal is to break the status quo and instead “shock” the target audience—but in the right way.

But this is easier said than done.

Shockvertising is a powerful marketing strategy, but leveraging controversial topics is no easy feat. That can go wrong than right (more on this later).

In this article, I share my insights on shock advertising and furthermore, talk about brands that have successfully shockvertised their target audience.

So, let’s get started!

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5 Early Warning Signs of a Brand Crisis You Need to Act On Immediately

Brand Crisis

It’s a competitive business world out there, and you cannot afford your brand to take a hit or to fall behind. That said, it’s only natural for every brand to reach a certain point in its lifespan when making a radical change, or simply evolving, becomes imperative.

Fail to evolve with the times, the prevailing trends, and the values of your demographic, and you will lose brand trust and loyalty. And boy, are there a lot of trends that demand of global brands to make a positive change.

Unfortunately, though, even the most experienced business leaders can miss some of the early warning signs of a brand crisis, whether it’s a lack of brand awareness, a shift in the company’s culture, diminished lead generation, negative customer sentiment, or other.

With all of that in mind, let’s take a look at some of the warning signs you need to act on as quickly as you can.

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4 Tips for Building Brand Authenticity in a World Full of Distrust

We’re in the midst of a consumer trust crisis. Between data hacks and manipulative advertising, mistakes on the parts of businesses have left consumers reluctant to trust. In the eyes of many, businesses are out to make money at the expense of their customers’ faith and safety. 

According to research by Salesforce, roughly 59 percent of customers believe their personal information is vulnerable to security breaches, and about 54 percent don’t believe that companies have their best interests at heart. That said, trust in businesses these days is lower than ever before. 

Businesses aren’t the only ones losing consumers’ faith. Marketers, social media stars, and bloggers aren’t always trusted, either. In general, the public is turning to friends and family above all else in an effort to seek out recommendations they can truly trust.

Brand Authenticity

The question is, how can we, as brands, build relationships with consumers who have lost all faith in marketing? The answer lies in becoming a transparent, authentic company. Here’s how you can do it.

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How Branded Content and Native Advertising are Different?

Branded Content and Native Advertising

Preferences of today’s generation are no longer the same. They have changed over the period. As a result of this changing preference, marketing has changed too. Traditional ways of advertising are no longer in use as the millennials don’t like intensive selling techniques. They are more attracted to a pleasant experience with brands. Based on their skills, they build a relationship with them. It is more about relevant and meaningful connections than just buying something and forgetting at the end.

Brands do just like that using branded content. It’s an era when the audience is blocking the 24*7 advertisement chase using ad blockers; branded content has become a saviour that has a positive impact on people.

Let’s know more about it in detail and differentiate between branded content and native advertising. Read More

Boosting Conversions by Putting Landing Page CTAs in the Right Place

Landing Page CTA

Landing pages are designed with the sole purpose of generating more conversions. A conversion can mean closing a sale, gaining an email subscriber, getting a visitor to download an e-book, or even developing a client relationship. Every website is looking to have more and more conversions. However, according to Statista, only 2.23% of visits to e-commerce sites led to purchases in the third quarter of 2019, which is a decline from the previous quarter.

So, what if your landing pages are bringing a lot of traffic to your site, but the conversions are still low?

The problem is most likely your pages’ calls to action.

In this article, we will look at landing page best practices and tactics when putting CTA to convert more visitors who land to your site.

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5 Common Google Ads Mistakes That Can Wreak Havoc on Your Campaigns

As a Google Ads consultant by trade, much of my time is spent auditing and optimizing poor-performing accounts. In short, I tend to encounter many of the same Google Ads mistakes time and time again. And 90% of the time, they’re common mistakes can be fixed in just one or two clicks.

Call it a “mistake” or just simply not knowing, there are many features to Google Ads that can hide beneath the surface. Simply being aware of certain settings and options can help you actualize a more efficient and successful PPC campaign, which is the name of the game with Google Ads. 

To help you get the most out of your Google Ads account, below I share five of the most common Google Ads mistakes I find on a regular basis.

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How to Build a Flawless Digital Marketing Strategy for 2019?

Digital Marketing Strategy

The people who are competing with you are already burning the candle at both ends to obtain a competitive advantage over you. Cursing your customer or blaming the market won’t save you. You must get out of the rocking chair and start planning your digital marketing strategy for the year 2019.

You cannot afford to make the same mistakes which you did in the previous year. Regardless of what worked for you in last year, digital marketing trends are evolving at an alarming rate. Diversified social media platforms have reformed the way we interact with the audience and do business.

Here are some points to consider when devising your digital marketing strategy for the year 2019.

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How to Improve Website Traffic Without Any Content Modification?

Website Traffic

Are you desperately trying to improve your website traffic but can’t figure out a way to achieve that aim? Have you tried to make your website more appealing only to see your effort go nowhere? Do you want to know how you can boost website traffic effectively within a few weeks?

If you have silently nodded your head in agreement to the above questions, you are not alone. There are millions of website owners like you who want to attract traffic to their site but don’t know where to begin.

In this blog post, we will reveal four effective strategies that can help you to boost your website traffic without any content modification.

#1. Build a Social Media Presence

Social Media

Social media is the most effective platform to gain recognition online, build a community of like-minded individuals and also improve the bottom line. However, not many business owners leverage from social media to promote their services.

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3 Things to Consider When Formatting Your SEM and SEO Strategy

SEM & SEO Strategy

Find out how to strike the best balance between paid search engine marketing and organic search engine optimization.

What’s the difference between SEO and SEM? 

This question, commonly asked by businesses big and small, can help you organize your online marketing strategy for maximum success.

Both paid search advertising and organic SEO services can provide value for your company.

Using both together, though, is a cost-efficient and effective method to earn targeted, valuable traffic to your site.

In this article, we’ll explain how to balance SEO and SEM strategies to get the most from your digital marketing campaigns.

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