Dear Brands, It’s Not You, It’s Your Story
Consumers of today’s age are more empowered than ever before. They have tons of questions and zero tolerance for generic push marketing. In a nutshell, they absolutely hate being sold to.
Enter: Storyteller marketing, an unconventional marketing strategy that weaves gripping narratives to help your audience think –
As Joe Lazauskas, an expert storyteller says, “Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.”
Now, while storytelling works, successfully implementing it in your marketing is no easy feat. In fact, successfully storytelling demands creativity, genuine vision, and an a-level consistency to connect with difficult consumers of 2019.
You cannot just improvise a boring story and use it as a sales pitch to attract customers. An impactful story must be emotionally engaging and focused on customers.
So in this article, I’ll answer all the questions you’ve ever had regarding storyteller marketing and further share strategies to implement.
So let’s dive in.