How to Create Link-Worthy Content Without Spending a Dime

Create Link-Worthy Content

We know that SEO is one of the most effective ways to drive high-quality traffic to our website. However, good quality backlinks continue to be the foundation of every successful SEO strategy. They help improve the rankings of your website as well as your content such as blog posts & infographics. One great backlink to your home page has the potential to boost the rankings of every page on your website.

So what is the simplest way to get backlinks?

Sure, you can slip into the shady corners of the internet looking for high-authority websites that will give you an easy backlink, or dive into the numerous black hat forums that let you buy hundreds of links for a pittance. However, as we’ve seen from the numerous horror stories of websites being penalized, you can’t game link building – you need to earn backlinks.

The simplest way to earn quality backlinks is to create link-worthy content. It may sound boring but trust me, it’s a lot easier and faster to earn backlinks this way than spam thousands of bloggers with your commenting or broken link outreach strategy.

Let’s go deeper and see how content earns links, and how you can engineer your content to do all the link building on its own.

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5 Basic Steps to Keep in Mind When Developing Brand Identity

Brand Identity

Let’s face the truth: there is something common between a corporate giant’s brand and a startup’s brand: if it’s unable to differentiate itself, it will be lost soon. But there are higher chances that a new brand will be the first one to lose the game.

Here’s the proof: 59% of people over the globe prefer purchasing from a brand they’re familiar with, according to a survey conducted by Nielsen.

So, if you’re a startup launching a product for the first time, you should make sure your brand stands out from the crowd. That’s when you need a brand identity.

Not sure how to bring out the unique personality of your brand when there are millions of other brands combating for the same market share?

Here’s a simple formula: the stronger the brand identity is, the higher are the chances of success.

In this post, we’ll guide you through the five basic steps of developing brand identity.

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The SEO Benefits of Content Marketing

Content marketing is meant to elicit an interest in a brand with the help of online materials such as blogs, videos, infographics, and other audio or visual pieces. Many companies forget that optimizing their content marketing materials through an SEO (Search Engine Optimization) lens can greatly improve the organic search profile of a brand. 

Benefits of Content Marketing

To put this in perspective:

  • Content marketing consists of broad and holistic marketing practices
  • SEO is more technical and has a narrower focus (organic search results)

With this in mind, let’s see how a content marketing strategy connects with SEO, and consider the following tips.

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How to Use Instagram Effectively to Boost Your Company’s Visibility

A CNBC study conducted in January revealed that brands increased advertising spending by 65 percent on Facebook, LinkedIn, Twitter and Instagram in 2016 over 2015. This pattern has only continued in 2017, where social media advertising is suspected to hit record levels.

Use Instagram Effectively

Across the wide variety of platforms, Instagram has been the place of the most significant spending growth for advertisers. The reason is that Instagram is growing! And fast! Consumers appreciate its streamlined, simple feel.

It is the perfect hybrid between Twitter and Facebook because you get images and videos while keeping written content small. The following steps will help you optimize your Instagram ad campaign to take advantage of this rapidly expanding platform.  

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Google Analytics Vs Website Visitor Tracking

Google Analytics Vs Website Visitor Tracking – Two members of the website tracking data family but still poles apart. Let’s take a closer look at what separates Google Analytics from Website Visitor Tracking.

 Google Analytics Vs Website Visitor Tracking

The focus on website analytics is becoming increasingly evident with more attention being paid to the importance of activity, engagement, conversion and understanding of behaviours and patterns in order to measure the success of campaigns and generate sustainability for return on investment.

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The ‘Curse of Knowledge’ and How It’s Making Your Website Terrible

We’ve reached a remarkable point in history where we’re more informed than ever before. A wealth of knowledge on almost anything exists just a few taps away on a smartphone. But there’s a fine line between providing information and providing answers. In fact, too much “knowledge” can send your audience straight to your nearest SERP competitor and this is often called as the curse of knowledge.

Curse of Knowledge

So, if you see that your conversions are lagging behind, it could be because you know too much.

Yes, There Can Be Too Much of a Good Thing

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How Automation is Reshaping Digital Marketing

Marketers have a crazy busy schedule at work – attending meetings here and there, filtering through mailing lists, sending out emails and SMSes to hundreds and thousands of prospects, publishing blog posts, among several other tasks.

How Automation is Reshaping Digital Marketing

You might think you’ve done your part in driving revenue for your company, but on the contrary, you may be wasting your time (or worse, your prospects’) with every email and SMS blast you send out. In this case, your marketing efforts become ineffective, misdirected, and impractical.

Automation in digital marketing solves this disconnect. Statistics say 91 percent of its most successful users agree that marketing automation is very important to the success of their multichannel marketing campaigns. Simply put, automation is any software that automates your marketing tasks in a way that is more organized, personalized, and targeted than traditional marketing.

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How do you generate Quality Email Leads from your Blog?

We all write content on a regular basis, or hopefully we do, and we don’t necessarily get a direct ROI from all that content we publish on our blogs. Is there a smart and easy way to actually get leads from the content we develop?

Sameer Panjwani covers some quick and practical tips that you can apply when writing your next few pieces of content.

Do watch, learn and apply! Make your Blog work for you. Don’t waste any opportunity to convert your visitors into email leads.

If you have any follow up questions, do post them in the comments section below.

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Q&A: Which is the Best Social Media Tool for Marketers?

There are dozens of Social Media tools in the market which helps marketers to get their job done. However, the key is to choose the one that fits your need and budget. Honestly, it is a tough decision to choose one considering the choices we have.

The point is do we have the time to check all the Social Media Tools?

The objective of any tool is to give a splendid data to its users and Mondovo did exactly that. You could try Mondovo’s Social Media Tools Sets which covers most of your requirements and of course, it comes in Budget.

social media tool

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What it Takes to be a SaaS Copywriter – Interview with Josh Garofalo

Summary:

JoshJosh Garofalo is a SaaS copywriter and conversion optimizer — a specialist in a sea of generalists. Before starting Sway Copy, he led marketing at a VC-funded B2B SaaS startup that went through AngelPad, the #1 accelerator (Forbes, 2015).

Today, he writes copy for SaaS companies and digital agencies with SaaS clients.

http://swaycopy.com/    josh-garofalo-twitter    josh-garofalo-linkedin

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